Your Favorite Social Media Channel

is the one that will yield your greatest social media ROI. Marketing Style If you have been reading this blog for the past year or so, you know I consider your blog to be the center of your social media universe.  This is where you have the largest body of information that speaks favorably about […]

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Small Business DNA

You either have it or you don't. Operating a small business takes a certain mindset.   It's not so much about skills, but how you think.  You need to be intensely interested in learning, and willing to take action.  Most importantly, you must be prepared to do whatever is necessary to ensure the success of […]

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Why Small Businesses Are Confused About Social Media

They are listening to self-described social media experts who have little or no real-world business experience. The Problem Seth Godin recently made an interesting comment on his blog about the evolution of technology trends.   Here's what he said: The early adopters of the technology are the technicians that helped to create it.  For that technology […]

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The Art of Blog Tags

is based on the understanding your blog serves multiple communities. I was surprised to learn through my research that there is very little written on the art of category tagging for blogs.  My hope is this discussion will be both helpful, and also generate new discussions that we can all benefit from. The Science of […]

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5 Tips to Keep Your Blog Fresh: A Series Inspired by 150 Posts

Variety in all of its forms will keep your blog fresh, and your audience engaged. Yesterday we covered speed as a method for getting your blog read.  I suggested taking a fast food mindset to accomplish that.  Before that I discussed how to create titles that build curiosity.  Freshness takes all of this, and your […]

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Getting Your Blog Read: 5 Tips from 150 Posts – A Series

Build each post for rapid consumption by developing a fast-food mindset.  Content is not king.  Speed is.  Readers want to know at a glance that they can quickly consume your message.  That makes the first visual impression critical.  Most readers expect to read a blog post within a minute, with 90 seconds being the maximum.   […]

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5 Blog Title Tips from 150 Posts: A Series

Start with Curiosity Titles are essential for getting your blog read.  Vary the style to keep your readers curious, but also measure the response to determine what works best.  Here is what is working for me. 1.  How To – This is a very effective style that should be used when you have a legitimate […]

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You Know Your Marketing is Right When

you have consistency of appearance, message, and performance. Your marketing should fit the expectations of your market.  It should look right, sound right, and deliver what you promised, which presumably is what the market wants.  Appearance The first impression your marketing piece gives the consumer is analogous to meeting someone important for the first time.  […]

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Stitching Together Your Social Media Gaps

Disconnectedness The challenge with social media is your communities can become disconnected.  Friends can seem to randomly come and go.  This leads to frustration and blaming everything from the technology to your lack of time for keeping it all together. To be productive in any endeavor, you have to have your "head in one place."  […]

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Pushing the Limits of Late-Night Decorum

Late Night Broadcasting The NBC late-night show shuffle may be giving us some signals of behavioral trends on the social Web.  Let's face it, the social networks are the late-night broadcasting medium of choice for most of us.  And if the comments by Jay Leno and Conan on their shows are any indication of what […]

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