Because it makes your content relevant to me. Fans If you can make your message about your audience, your market, your customers – however you care to describe the target of your communications, then you have a greater chance of building fans. Fans enjoy feeling like they are collaborators with you. They enjoy feeling that […]
The Only Writing and Speaking Tip You Need
February 10, 2010 by 1 Comment
Trust yourself and the right words will come. We are Different, and the Same Today I had a conversation with a green industry peer about how to speed up the process of writing a good quality blog post. I had a similar conversation with my son Zak about giving his next presentation in his high […]
Game Changers
February 7, 2010 by Leave a Comment
Tony Hawk This morning I read this New York Times article about Tony Hawk, a man who transformed skateboarding into a legitimate sport. After reading just a few paragraphs, you get the idea that success was merely the by-product of Tony's career path. More important is that he followed the path he believed in. Sean […]
Managing Negative Comments on the Web
Responding well to negative comments starts with being the first to find them. You will eventually find an unflattering comment made about you or your business. Yet, in virtually every situation those comments can be managed to create favorable outcomes. Most of them are the result of misunderstandings. And once in a while, you run […]
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