The New Playground – A Digital Conference Collaboration

This weekend I was very excited to wake up to a surprise in my inbox -  my advance copy of Google Wave.   I have to be honest, Google Wave doesn't make much of a first impression.  It is an uninspiring template that you have to learn to love.  Here is my suggestion on how to […]

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Writing My First Book: A Fortnight of Lessons

On this day I had promised all of you that I would have the first draft of my book completed, all 60,000 words.  While I have only 30,000 to my credit, I didn't actually get started writing until after the first week.  This became the most important lesson of this little endeavor.  It isn't that […]

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Every Great Performance Starts Back Stage

Entrepreneurs and small business owners understand that the product, the performance, the end-game – whatever you wish to call it, requires a well planned back-stage effort.  This is the one of the greatest challenges with social media marketing.  Before the audience or customer can enjoy the performance, which is the delivery of your product or […]

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Ten – A Big Day for Writing and Marketing

Over the last several months I have been coaching my son for his college entrance exams, packing up the "family truckster" to visit colleges, and generally learning a lot about the top business schools across the United States. If you have been through this process you can relate to my enthusiasm.  Like so many other […]

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Get the Shape – Book Project Day 9

Good research makes for a good book.  We all ought to know that, because good research gives you a foundation to build on.  Research should never stop, because the more you write, the more you will remember or discover ideas that you wish to incorporate into your finished product.  This is something to be careful […]

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Writing Project Day 8 – The Trend is Your Friend

When we were younger, many of us wanted to set the trend, now I'm just happy if I can recognize it.   I borrowed the expression "The Trend is Your Friend" from James Dines, the publisher of a financial newsletter known as the Dinesletter. It is one of, if not the oldest financial newsletter, dating back […]

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Day 7 of Jeff's Book Project – On Writing

When a golfer scores a birdie, it's a celebration, regardless of their level of skill.  If you are a golfer, you know that getting a birdie can really get you pumped up and lead to greater things on the remaining holes.  It can also lead to a loss of focus, and a horrible shot that […]

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Book Project Day 6 – Go With What You Know

This has been an amazing day for me and my first book writing project.  For over two years I have been blogging.  It started with posts that were nothing more than words that were laid down and most likely never read by anyone other than me.  Over time, those posts became more targeted and meaningful, […]

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Finding the Next Middle – Day 5 of My Book Project

When you are writing a book, one of your greatest challenges is not just writing something that is relevant now, but writing for a period of time in the future.  The tricky part is you don't necessarily want to create the future, you just want to be ready for it when it arrives.  A publisher […]

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Book Project Day 4 – Find That Voice

Cheryl Crow wrote that Every Day is a Winding Road.  And that is how my book writing project went today; just as I was getting started I made a U-turn. Something was bothering me about the road I was on.  Either that or maybe I had to see it in a new way.  So, I […]

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