WordPress Attack Underway: Users Must Upgrade

This post is in response to an alert first published at Mashable.  You can read the original story by clicking on the WordPress logo, or follow me to learn why and how I came to rely on Typepad and their customer service. Typepad recently introduced a blogging widget to make sharing information from the Web […]

Read the full article

Social Media Greatest Hits – Live!

Live albums were unique to the seventies when rock artistry was arguably at its peak.  These recorded, live performances were the opportunity for musicians to go deeper and push the limits that indulged the audience with the finest qualities of their craft.  I'm no Peter Frampton, and certainly not Bob Dylan or Jimi Hendrix.  Though, […]

Read the full article

How to Separate Social Media Pros from Novices

If you are a regular reader of this blog you know that social media visibility is merely a stepping stone to your business goals.  As experienced businesspeople, the pros understand this – the novices don't.   Novices tend to scratch the surface, and that behavior is even more apparent on this social media platform. If you […]

Read the full article

Time is The New Marketing Collateral: How are You Spending It?

Traditional marketing materials – what we sometimes called marketing collateral, were expensive.  I'm talking about brochures, folders with colorful inserts, and postcards.  And indeed the cost of those 4 color brochures and die-cut folders was some serious coin.  We called these pieces marketing collateral because that's what they were – evidence that you had made […]

Read the full article

Why You Need A Social Media Ritual

Rituals have been used for centuries to for a variety of purposes.  They have been used to celebrate new beginnings, such as a marriage, to mark an auspicious occasion and bring good luck, such as a ribbon cutting that commemorates the grand opening of a new business, and also to remember a passing, such as […]

Read the full article

How to Know if Your Social Media Friends are Fake

“Fake friend” is just a phrase I borrowed from the film Almost Famous.  I use it to remind you that we all share the same challenge of building relationships with the people we meet through the social media networks.  The networks are committed to a purpose, and that purpose is to get you more friends.  […]

Read the full article

How to Sell in a Web 2.0 Economy

Yesterday I spoke at the 2009 Snow and Ice Management Symposium – The Four Greatest Days of Snow.  Sometimes you are with a group of people and the collaborative energy is undeniable; this was one of those experiences.   The snow business has changed dramatically since this organization was formed over ten years ago.  Professionalism is […]

Read the full article

How The Future of Social Media Will Change Your Business

Yesterday morning I was making some oatmeal, which should be an unusual event in the summer, but it has been a chilly Spring here in Chicago recently with temps in the ’60′s.  This particular brand of oatmeal included “dinosaur eggs.”  I was kidding my son: “Hey look, I thought dinosaurs were extinct.  How come their […]

Read the full article

The Key to Serving Your Clients with Your Blog: Heart

I'm thinking about that line from the film Planes, Trains, and Automobiles.  "When you tell a story, here's a tip – have a point – it makes it so much more interesting for the listener!"  The lesson I take from that sarcastic bit of humor that also tugs at the heartstrings is you have to […]

Read the full article

How to Keep Your Customers Tuned into Your Social Media

Curiosity is one of those human behaviors you can count on when you are marketing your business.  People want to know what's new, better, and different.  They also want to know what doesn't work.   They love to see the underdog win, and not surprisingly, they love to see the perennial leader fail.  Of course, most […]

Read the full article