Day 7 of Jeff's Book Project – On Writing

When a golfer scores a birdie, it's a celebration, regardless of their level of skill.  If you are a golfer, you know that getting a birdie can really get you pumped up and lead to greater things on the remaining holes.  It can also lead to a loss of focus, and a horrible shot that […]

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Book Project Day 6 – Go With What You Know

This has been an amazing day for me and my first book writing project.  For over two years I have been blogging.  It started with posts that were nothing more than words that were laid down and most likely never read by anyone other than me.  Over time, those posts became more targeted and meaningful, […]

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Finding the Next Middle – Day 5 of My Book Project

When you are writing a book, one of your greatest challenges is not just writing something that is relevant now, but writing for a period of time in the future.  The tricky part is you don't necessarily want to create the future, you just want to be ready for it when it arrives.  A publisher […]

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Book Project Day 4 – Find That Voice

Cheryl Crow wrote that Every Day is a Winding Road.  And that is how my book writing project went today; just as I was getting started I made a U-turn. Something was bothering me about the road I was on.  Either that or maybe I had to see it in a new way.  So, I […]

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Book Project Day 3 – Goals and Intentions

Since social media is about authenticity, I have to come clean.  I've thus far only written the introduction for my book, yet my chapter outline and key points are coming together nicely.  The truth is I had a speaking engagement today and the audience (customers) always come first.  It was a small gathering of like-minded […]

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Book Writing Project Day 2 – How to Be Different

Research is not a part of the writing process that I particularly enjoy, but it is absolutely necessary.  You have to do it, do it well, and do most of it before you get started.  I'm realizing I may only have done an average effort with it, and as a result, I have lost a […]

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My Book Writing Project Launch – Know Your Audience and Yourself

How This All Started My friend and the recognized self-publishing expert Dan Poynter, better known as The Book Guy, is known for saying everyone has a book inside of them.  I know I do, and I'm going to prove it over the next couple of weeks. That's right, weeks. While I have yet to put […]

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How to Score at Trade Shows and Conferences Using New Media

Trade shows and conferences are time-honored business events that are presently experiencing significant challenges.  In this tight economy, attendance at many events is down, and some are questioning whether we should reinvent the format, or even if we should have them at all.   The forces of social media are influencing how adults want to […]

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What is Social Media? It's Inviting

As I polish a few presentations I will be presenting at a conference later this week (see tomorrow's post for new media rules for trade show and conference) — I once again have to pay respect to that question that will be on the minds of at least 50% of the audience members:  What is […]

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The Marketing Law of Least Effort

If you are still pounding out electronic newsletters, better known as ezines or enewsletters, then you need to consider that you are violating The Marketing Law of Least Effort.  Here's The Law: The Marketing Law of Least Effort: Least effort always leads to the best result. When you send an ezine, it takes some effort […]

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