Sales and Marketing Leadership: Exploit the Gap

It is human nature to work hard to improve.  The challenge may determining where to apply your efforts.  If you focus on your most important actions, you will make progress. However, every entrepreneurial marketer knows the juicy opportunities, the ones that nobody is presently serving, lie within the gaps between the worn out ruts of […]

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Speed Blogging – How to Write in Layers

If you are looking for a way to speed up the creation of quality blog posts, consider writing in layers.  The idea is to first get the framework of your post together.  Then you write it, shape it, color it, polish it, and finally dress it up for the audience you are targeting.  I was […]

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Full Disclosure Blogging Revisited – New FTC Guidelines

On Friday, October 9th I made a post about the practice of disclosing affiliate partnerships and relationships on your blog.  That post was the result of some observations of things on blogs and social media sites that have been bothering me, and as it turns out, the FTC – Federal Trade Commission has been studying […]

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Trust Your Community – Start in the Middle

Occasionally I see comments on the social media networks that read something like this.  "Full disclosure – Bob is not just a good friend, but an investor in my company."   What are we supposed to make of that? Affiliations and partnerships are a productive means for maximizing results with social media marketing, and are a […]

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Digging Into Customer Behavior to Build Market Relevance

Going back more years than I care to admit to, when I was studying for my MBA, I began a fascination with how and why people buy. In college I learned the foundation of market behavior, but I later learned to always trust my gut, which is backed by invaluable observations and analysis from real, […]

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Social Media is a Waste of Time? – Patience My Friends

Do you believe social media is a waste of time for growing your business?   I often hear this when speaking to audiences. Today virtually everyone is aware of social media, and they are using it to get results, but only a few can honestly say it is working for them. Why do they feel […]

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Remember Full Service? DING, DING!

Last weekend I took a road trip with my son Zak to visit some prospective colleges.  Our first stop was The Ohio State University, located in Columbus, Ohio, where I grew up.  The rest of the family was puzzled by the the name, which is "THE" Ohio State University, as opposed to just being Ohio […]

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Onomatopoeia Marketing: E-Yes!

An article in yesterday's edition of USA Today announced Volkswagen's newest edition to their fleet, an electric car that is presently known as the E-Up!  It states: "Volkswagen is already calling it the "Beetle of the 21st Century." My first car in 1977 was an "old" 1968 Volkswagen Beetle.  I loved that car.  It took […]

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A Presidential Lesson In Value Marketing

In accepting the apology yesterday of the congressman that called him a liar, President Obama added that most Americans want to see a more civil political discourse.  Obama said, “The media can always be helpful by not giving all the attention to the loudest or shrillest voices — and try to stay a little bit […]

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