How to Be Where People Are Looking

on the Web for companies like yours. You may be thinking, yes, but that is easier said than done.  Hold that thought, because a "yes, but" mindset is exactly what will get your business found.  Here's how it works. Think Like Most People Before you can apply the principles of Search Engine Optimization (SEO) to […]

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Haiti Reminds Us

we all live on one planet where all communities merge together. Awareness is a quality of social media that is working right now to engage people for a common purpose.  Normally, our awareness is localized to what is familiar to us, and that is typically what is local to us.  Yet, social media works nicely […]

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The Power of Location and Time Search

Space-Time Events Scientists will tell you that everything can be defined as a "space-time event." It's pretty remarkable really.  Everything can be unequivocally separated from its categorical look-alikes according to the real estate it occupies at a particular point in time – that's it, just two variables!  So, if you can just zoom in on […]

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There's an App for This

and you can get it for Free!  This is what the button will look like, only a heck of a lot smaller.  To get it, just search for Jeff Korhan at the app store. What's The Benefit Once your phone completes the initial download, you will always have the 25 most recent posts, regardless of […]

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Social Media Lessons from Jimi Hendrix

Rock's most iconic guitarist is about to be rediscovered when Valleys of Neptune is released on March 9th. As reported in USAToday, it will contain unreleased studio tracks, including a frenzied version of Fire, a sprawling cover of Cream's Sunshine of Your Love, and retooled originals such as Lover Man, Red House and Crying Blue […]

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The Craziest Rules of Social Media

are the ones that work.   Here are my favorites, and why they work so well. 1.  Share personal stories about your life with complete strangers. You can't just talk about authenticity; you have to reveal it.  This is the only way you will build a fan base for your blog or social media pages.  This […]

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Small Business Ownership is Limited

to what you can manage and control. That means if you cannot control it or manage it, it owns you.  What Ownership Usually Means Yesterday we learned social media marketing takes a commitment to working hard.  Yet, hard work doesn't seem like work at all when it generates productive results.  This had me thinking about […]

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Got Time for Social Media

Or would you rather let the most revolutionary marketing opportunity you will ever witness pass you by? Investing Your Time Someday I should make a list of the certainties I have learned from 30+ years of business experience.  One of them is that a customer will adjust their budget upward to make a purchase when […]

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You Would Think

ESPN would create their own social media channel. The Sporting Community Last night I was half-working and half-watching the college football National Championship.  I may have fully watched the game if I had someone to share the experience with.  My thoughts drifted to my sports fanatic friends in other cities who I knew were watching […]

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Dumb Things Business People Do

When it comes to using social media well. 1.  They Don't Do Their Research.  Much of what I have learned about making social media work for me comes from following the leaders and learning from them.  This includes Mashable, Techcrunch, Chrisbrogan, Seth Godin's Blog, and Alltop. If you are anxious to learn – go to […]

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