Why So Many Bloggers Quit

Because they do not understand the process.  The reason they do not understand the process is they do not trust it.  They don't trust it because they cannot see how it works.   When you cannot see, you get impatient.  And the more impatient one gets, the more you fight for control.  Before long, you stop […]

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My Favorite Social Media Action Tools

Listening may be the most valuable social media activity for your business.  However, listening is a form of learning that only matters if you then take action. In this time of information overload, you have to grab information when you see it- so that you can take action when you need to.  These are my […]

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The SEO Paradox of Blogging

Unlike traditional marketing, it's Free! Today I had a conversation with a new client that gave me some insights into why there is resistance to blogging as a means for being findable on the Web.  How Good Can It Be If It's Free Our Western society tends to associate value with a price tag.  We […]

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Why Your Marketing Needs Video

For one thing, it's so easy even a high school kid can do it. It's Happening The New York Times published this article today that shows you that video is becoming a viable communication tool for college applicants.  Why?  It only takes a $100 camcorder, a little bit of ingenuity, and a commitment to getting […]

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Get to Know the New Google

Google is Much More Than Search Google is proving again and again that they will continue to be a force on the Web.  As a small business owner, I tend to cheer for entrepreneurs and small businesses, not behemoths like Google.  However, as this Web continues to evolve, Google is proving they are very capable […]

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One Funny Customer Relationship Metric

My accountant has taken care of my tax returns for over twenty years.  During that stretch we have been through a lot together.   I did some work for him when I owned my contracting business, and he has done plenty of work for me, including successfully navigating an extensive IRS audit that involved all of […]

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Two Words of Brillance

Ship it! This is a brilliant way of reminding yourself to get something done.  Here's why. You Feel Good About Yourself When you get something done, you feel good about yourself.  This predisposes you to getting more done. We all procrastinate.  In some cases we do so because we can, and in other cases because […]

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How To Attract the Right Customers with Social Media

Just be honest. Some people will like your message, and others won't. That's OK, because you are only interested in the ones that do.  Brutally Honest My friend Dr Marc Swerdlick is a brilliant marketer – but his message is not for everyone.  And that is exactly why he is so successful as a marketer, […]

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My 27 Favorite Blogging Tips

Ideas, Organization, and Writing (1-13) Links and Tags (14-19) Comments and Community (20-27) Don't force an idea.  If it's not happening, that idea is not ready.  Move on to another. Trust yourself and the idea will come. Shorter is always better.  This means titles, sentences, paragraphs, and the entire post.  The more you work at […]

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Unconventional Measures Give You An Edge

Last week I flew Hawaiian Airlines to a speaking engagement where I was informed that my regulation carry-on bag was non-conforming, but not because it was over-sized.  It didn't fit the weight limit of 25 pounds that is specific to this carrier.  While I was not a happy camper, I realized this was a brilliant […]

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