Content Strategy: Get Ready for The Next Generation of Social Media

This is Episode 16 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we chat with Rich Brooks. He is the owner of Flyte New Media, a digital marketing agency that he has owned for over 17 years. Rich not only demystifies social media and content marketing, he offers practical tips for budgeting your […]

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3 Tips for Branding Your Customer Experience

The customer experience is a hot topic in business circles these days. I find that interesting because understanding, orchestrating, and naming that experience has always been smart marketing. Once again, what’s old is new again. In many ways your process for delivering exceptional customer experiences is your business brand. The challenge is packaging it in […]

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Business Storytelling: How to Overcome Your Writing Demons

This is Episode 15 of This Old New Business weekly business podcast with Jeff Korhan. In this 15th episode of This Old New Business we are taking a departure from our traditional interview format. This gives you the opportunity to learn from my journey as I share business storytelling tips and better practices for improving your content marketing […]

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LinkedIn Influence: How to Build a Profitable Digital Presence

This is Episode 14 of This Old New Business weekly business podcast with Jeff Korhan. Are you overwhelmed with digital and social media? Then maybe you need a fresh approach. In this episode Stephanie Sammons shares her secrets for establishing your LinkedIn Influence, while also building a profitable digital presence across every other social media channel that makes sense […]

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How Storytelling Grows Your Social Media Audience

Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations. […]

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Business Niche: How to Build a Predictable Income Model

This is Episode 13 of This Old New Business weekly business podcast with Jeff Korhan. Mike Rorie is the founder of one of the largest landscape management companies in the United States that employed 550 employees at its peak, before selling to a national firm in 2006. To grow and manage a business of that magnitude requires a […]

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How to Be Famous for Your Business Content

As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? I posed that question to my audience at a recent content marketing conference here in Chicago. To my surprise, nobody knew the answer. While it is sometimes disputed, Bill […]

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Community Value: How to Grow Your Business Audience

This is Episode 12 of This Old New Business weekly business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. He is best known as the founder of EntrepreneurOnFire, a daily podcast show launched just two short years ago that is now approaching one million monthly […]

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4 Pillars of Online Marketing Success

Too many businesses are overwhelmed with social media, and for good reason. Even those with abundant resources cannot manage all of the major social media channels well. Facebook advertising alone is a major undertaking. If you narrow your focus to one or two channels, then it’s only a matter of building the discipline of doing […]

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Customer Experience: How to Use Social Media to be Amazingly Helpful

This is Episode 11 of This Old New Business weekly business podcast with Jeff Korhan. In addition to being a Hall of Fame Speaker, Shep Hyken is renowned as one of the leading customer service experts in the world — and with next week being National Customer Service week, it’s timely that we are now having him on […]

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