Short Form Content: The Latest Social Media Trend

Would you like to speed up your content creation process, while concurrently making it more relevant to your audience? While Google still loves long-form magazine style content, it is certainly better to create short form content than nothing at all. However, instead of considering short-form content a compromise, recognize it for what it is. This […]

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Internet: The New Super Bowl of Marketing

The Super Bowl is an annual ritual that captures the attention of millions. This blend of entertainment is an orchestrated process of marketing the game itself, half-time show, and of course, the line-up of television advertising spots. This massive stage has elevated advertising to a celebrated art form, but is it still relevant? For brands and […]

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Social Media Pay to Play: When it Makes Sense

One of the important social media trends for 2014 is making financial investments in the major social media networks in order to accomplish specific objectives, otherwise known as pay to play. The key is to distinguish between an investment and expenditures that deliver little future value. LinkedIn, Facebook, and Twitter are now public companies. They […]

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Google+ is Content Marketing on Fire

Sustainable communities are often described as ecosystems in which everyone gets what they want. This explains why Google+ is steadily gaining momentum for attracting the attention of a wider audience than even Facebook, and quite possibly one that will prove to be more powerful for content marketers Over the past couple of years we’ve watched as […]

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2014: The Year of Native Content

The evolution of content that drives social media engagement is clearly moving to a level that will test the skills and commitment of online business marketers. One reason for this is that we are no longer just working with, but also living in a world that expects content that perfectly suits their every need and […]

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How Feelings and Experiences Move Buyers to Action

Legendary sales trainer and motivational speaker Zig Ziglar often stated that selling is essentially a transference of feeling. While logic is part of our decision making equation, people are more often moved to action for emotional reasons - and that includes responding to your social media marketing. Understanding how to create contextual experiences that move people to […]

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Stories Are The Holy Grail Of Content Marketing

Parents have long understood that the best way to convey a message is through story. Santa Claus, the Easter Bunny, and the Tooth Fairy, among others, are real to young children because of the many stories that vividly capture their magical qualities. Of course, the objective for doing so is to influence behaviors. As marketers, […]

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Celebrating the Small Business Community

Tomorrow is Small Business Saturday. It’s a day that may not necessarily be on the radar of of many consumers, but it is one that is especially important for local small businesses. Small Business Saturday is an initiative that was created to bring greater awareness to the small businesses that form the foundation of the […]

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How Live Events Enhance Social Networking and Marketing

In the days before digital, if you wanted to network you had to get out of the office. That’s where we developed relationships and consummated deals.Telephones were only used to supplement those live interactions. Live events are where you experience firsthand the energy and enthusiasm of other like-minded people who share your interests and business […]

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