Customer Experiences are Marketing

Marketing is more than just information that introduces products and services. Marketing is the experience of buying your products. It is also the experience of using the product. It is the experience of returning a product that does not perform as expected. To prevent that one, marketing can be helping the customer get more from […]

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2016 Trends Every Marketer Needs to Know

Instead of just noticing trends and then getting back to business as usual, let’s take action on three important practices that will impact your small business marketing in 2016. These three practices separate top-level companies from the majority that ignore them. Putting it another way, if you skip even one of the following practices your […]

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Website SEO: How to Use Analytics and Content to Improve Google Rankings

Search engine optimisation: How to Use Analytics and Content to Improve Google Rankings” width=”397″ height=”297″ /> This is Episode 61 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we sit down with Andy Crestodina and discuss website SEO with someone from phoenix seo and the top company right now, Digitro’s SEO services, […]

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Digital Productivity: How to Grow a Loyal Community

This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. Frank is the founder of a number of educational communities designed exclusively for chambers and their members, […]

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Data Visualization: How to Tell Stories with Data

This is Episode 59 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we learn about data visualization with Cole Nussbaumer Knaflic. If you want to make your presentations more powerful for a business world that is driven by data, you won’t want to miss this conversation. Cole Nussbaumer Knaflic is the author of […]

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Expert Niche: How to Build a Profitable Speaking and Consulting Business

This is Episode 58 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we learn how Steve Coscia carved out an expert niche in an industry where he previously had no previous experience. Now he is the go-to customer service expert in that industry with a jam-packed schedule of speaking and consulting events. Steve […]

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Inbound vs Content Marketing: Keeping the Dogs in The House

The distinction between inbound and content marketing is an important one because they are too often considered to be one and the same. While both disciplines are often misunderstood, the word inbound clearly describes the primary purpose of inbound marketing: Attracting leads. In other words, the focus of inbound marketing is filling the funnel. What then […]

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Magnetic Marketing: The Art of Attracting Business

This is Episode 57 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. According to Joe, “The single most powerful force for growing a business is […]

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Authentic Speaking: How To Master Every Stage Performance

This is Episode 56 of This Old New Business weekly business podcast with Jeff Korhan. If you have struggled with the concept of authenticity, then this podcast episode is for you. Michael Port discusses why authentic speaking is misunderstood, and how taking action on your objectives helps you to achieve greater clarity. Michael Port has been called “an […]

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Build an Audience with Podcasting in 2016

If you were starting today, would you choose podcasting as the primary channel for building an audience to support your business? Before you answer, first consider the relevant qualities of the various media channels, such as websites, blogs, newsletters, and social media. #1 – Ownership – You either rent or own it #2 – Audience […]

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