Inbound vs Content Marketing: Keeping the Dogs in The House

The distinction between inbound and content marketing is an important one because they are too often considered to be one and the same. While both disciplines are often misunderstood, the word inbound clearly describes the primary purpose of inbound marketing: Attracting leads. In other words, the focus of inbound marketing is filling the funnel. What then […]

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Magnetic Marketing: The Art of Attracting Business

This is Episode 57 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. According to Joe, “The single most powerful force for growing a business is […]

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Authentic Speaking: How To Master Every Stage Performance

This is Episode 56 of This Old New Business weekly business podcast with Jeff Korhan. If you have struggled with the concept of authenticity, then this podcast episode is for you. Michael Port discusses why authentic speaking is misunderstood, and how taking action on your objectives helps you to achieve greater clarity. Michael Port has been called “an […]

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Build an Audience with Podcasting in 2016

If you were starting today, would you choose podcasting as the primary channel for building an audience to support your business? Before you answer, first consider the relevant qualities of the various media channels, such as websites, blogs, newsletters, and social media. #1 – Ownership – You either rent or own it #2 – Audience […]

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Digital Innovation: How Millennials are Redefining Work

This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation). The Boundaryless Generation More than technology, it […]

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Intentional Selling: How to Plan for Sales Productivity

This is Episode 54 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we chat with international selling expert Mark Hunter to discuss how intentional selling results in greater sales productivity. Mark Hunter is known as “The Sales Hunter” because of his global reputation for helping sales teams and sales professionals find better […]

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Network Influence: How to Use LinkedIn to Grow Your Business

This is Episode 53 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Stephanie Sammons brings us up-to-date on the most current practices for building your network influence with LinkedIn. Stephanie is a Gen X corporate renegade turned entrepreneur and author of Linked to Influence, an Amazon #1 bestseller. Stephanie is also a […]

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Content Experiences: How to Create More Impact with Less

This is Episode 52 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Robert Rose uncomplicates the practice of content marketing for us. We hear a lot about creating outstanding content, but more important is how it is strategically designed to create remarkable content experiences. Robert Rose is in the business of helping […]

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Buyer Personas: Insights for Experience Driven Marketing

This is Episode 51 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Adele Revella provides shares valuable insights into understanding what your buyers are thinking throughout the buyers journey. Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your […]

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Content Movement: How to Get Your Share of the Conversation

This is Episode 50 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Mark Schaefer shares why it’s necessary to build an audience of alpha’s, those people that have a strong connection to you and your content. These advocates believe in you, and that emotional or feeling connection compels them to consistently share […]

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