Google+ Communities: Amplify Your Content In Search

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This Old New Business Podcast with Jeff KorhanThis is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan.

Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses.

One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a lot of confusion as to how that works and what steps should be taken to leverage that possibility.

During our conversation, Martin Shervington shared an interesting perspective on this. He said, “Google+ isn’t just another Facebook or Twitter. This thing is different.”

It is different! This is why some people have a hard time wrapping their minds around Google+. You’ll want to listen to this episode more than once as Martin breaks it all down for us.

Our Featured Guest: Martin Shervington

Google+ Communities: Amplify Your Content in SearchMartin Shervington is an executive coach, business consultant, and marketing psychologist whose work centers on communication, people, and technology in modern life. He splits his time between the UK and the United States working on a number of web marketing projects, with a great majority of them involving Google and Google+.

Google+ is Google

There are two aspects to Google+. One is that Google+ is a destination or identity service. This first quality is the evolution of Google+ from what was originally Google Profiles.

Make no mistake, this quality of Google+ is invaluable for amplifying your personal identity in search results. Everyone should be diligent about ensuring their personal profile includes up-to-date feeds of all of the content published on the web that they author in full or part.

However, when Martin states that Google+ is Google, he is referring to much more than its ownership. The larger picture is the social layer of Google+ that runs through all the Google services, including Gmail, YouTube, Google Drive, Google Maps, Google Now, and many, many more.

Thus, given that the various Google services affect your presence online, and therefore within search, that Google+ layer that integrates all of them is indeed Google. They are one and the same.

Google+ Influences Google

Google is an interactive community ecosystem that is more than the sum of its individual sites. For example, comments on your YouTube channel extend to your Google+ profile and that of the commenter, as well as with everyone you are both connected to on Google+.

Looking at the reverse, if you share a post on Google+ and someone with greater authority then shares it again, Google will most likely rank their Google+ share higher than yours – the original source.

The collective authority of Google+ communities is effectively shared by all. Tweet this

If there is one clear takeaway from this episode, it is that Google+ communities are searchable, micro-engines that can amplify your content withn search.

This Thing is Different

Since Google killed Google Authorship, there has been some speculation that Google may kill Google+ too. Martin disagrees with that speculation for the simple reason that Google+ is the next generation of Google.

Unlike Google+, Facebook and Twitter stand alone, whereas Google+ integrates with the entire Google ecosystem. Therefore, killing off Google+ would be like killing the body to eradicate a cancer. It doesn’t make any sense.

If you are new to Google+ it will take some time to get accustomed to it. However, keep in mind that with other networks, you are the user and advertisers are the true customers. Whereas, at least for now, Google+ is designed exclusively for people like you that want to build community and amplify their content in search. 

Is your business ready to learn and adapt?

Lighting Round Tips and Advice

Martins’s Top Sales or Marketing Advice – Build relationships that allow your 100 brand evangelists to tell the world that you are amazing.

His Favorite Productivity Tip – Use Google Drive – especially if you work with an assistant and teams.

Two Quotes that Inspired Martins’s Success – “Fortune favors the bold” and “A man chasing two rabbits catches neither.”

Key Take-Aways

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About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

3 Tips for Increasing Network Value and Influence

Network Influence: 3 Tips for Increasing the Value of Your Network

In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks.

It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values and trusts you and the others within it.

Weak connections are best described as followers, and to a degree, fans too. While that connectivity provides potential value, it is just the starting point for building and sustaining true influence.

Influence is the ability to inspire or otherwise move people to action, and that is an invaluable quality in both business and personal endeavors. The following three tips will help you enhance your influence by increasing the value of your network.

#1 – Nurture Personal Relationships

Personal relationships are the foundation of every network, and the most effective means for nurturing them is to be helpful by offering value.

Adding value to your network reflects favorably on you and those with whom you share, thereby increasing the value of the entire network, and especially for those within it that are the most connected.

Power and influence used to be localized within organizations and institutions. However, in a connected economy, the greatest influence is the result of leveraging the collective power of interconnected networks.

#2 – Collaborate with Like-Minded Friends

A couple of weeks ago I launched my first podcast. Entitled This Old New Business Podcast, it is a series of interviews with successful sales and marketing experts, all of whom have extensive personal networks.

When each episode is published, I share with my network friends and the guests do the same with theirs. This collaboration enriches our respective networks as cross-connections make new introductions between them.

This win-win is just one reason why I am so enthused about podcasts. You can find a listing of our most recent episodes below

#3 – Support the Collective Community

Some people are naturally wired to be connectors. The rest of us have to get more comfortable with the possibilities new connections create.

I believe the reason for this is that most people are givers, and traditional networking feels a lot like taking. Fortunately, the solution these days is to focus on forging new connections and providing value whenever possible.

Giving not only raises the value of the global network, it’s also personally rewarding. Knowing that it all eventually comes back to you should make networking an enjoyable, productive, and profitable practice in this digital, social, and global business environment.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

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