The Power of Engagement in An Automated World

The Power of Engagement in An Automated World

Did you know that if you have consistently low engagement on Facebook the bar for achieving it the next time is raised even higher? That’s how the algorithims work.

While this may seem unfair, the truth is all of the networks favor people and businesses that already have a proven audience. To make room for them, much of everything and everyone else gets ignored.
In our media saturated world this makes complete sense. These channels are vying for people’s attention, so they want to deliver media that is most in demand.

Here’s basically how it works on Facebook. One, two, three strikes and you are out! If you publish three consecutive duds on your Facebook page, the algorithm reasons you are not ready for the big leagues and sends you to the minors.

You need to get some hits, and that means stepping back to assess what works well on the respective channels, while concurrently encouraging engagement with it.

To Earn More Engagement Start Engaging

The engagement metrics the respective social networks use to validate your authority include likes, comments, shares and retweets (or the equivalent). If your content is not earning these signals, especially shares, then you need a new plan.

Apply a similar analysis to other media channels, such as your blog and digital newsletters. If you are not receiving engagement, then either the content is missing the mark or you simply need to open the door to feedback.

I encourage and receive a responses to my newsletter every week. They are greatly appreciated because they help to make it better.

How about you?

The simplest way to enhance your engagement is developing a system for doing so. Here are a few ideas.

#1 – Ask influentials to share your content. You have to ask nicely and carefully choose before inquiring or you may close some doors forever. Of course, be sure the content is useful and relevant to their interests, and clearly communicate that.

#2 – Freshen your lists of subscribers and followers. Most of us have email lists of hundreds to thousands, but we only occasionally engage with a few. Consider personally emailing 5­-10 subscribers every week to connect and warm up your relationship with them. Apply similar tactics to Facebook, Twitter, LinkedIn and so on.

#3 – Seek sustainable impact. The surest way to sustain personal and professional relevance on all of your media channels is to test and analyze what earns engagement and publish more of it. Commit to making everything you publish a winner, because one­ hit wonders are soon forgotten.

That’s the goal. People like to engage with winners, and true winners graciously create opportunities for personal, one­-to-­one engagement.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

Instinctive Action: How to Maximize Personal Productivity and Energy

Instinctive Action: How to Maximize Personal Productivity and Energy

This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy.

Jason notes there are many roads one can take to a destination, with none of them being wrong or right. The question is which one is right for you? That understanding can be particularly valuable for business leaders and people working in teams.

Instinctive Action Modes Never Change

Instinctive Action: How to Maximize Personal Productivity and EnergyWhile all of us acquire knowledge and learn and develop skills over a lifetime, our natural or instinctive action mode(s) never change. As measured by the Kolbe A Index, most of us have a dominant action mode that will reliably lead us to our greatest levels of productivity and energy.

These four Kolbe action modes include:

  • Fact Finder – people that need facts to make decisions
  • Follow Through – people that need structure or proven processes to follow
  • Quick  Start – those of us that succeed by trusting our intuition
  • Implementor – tactical people that want to build a model or show a method for succeeding

Listen in as Jason Cupp shares the nuances of how greater self-awareness and understanding of the instinctive action modes of your team members will help you leverage your most valuable business asset, the people that are its foundation. 

I’d love to hear your thoughts on instinctive action modes.  Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • If you want to connect with Jason or learn more about Kolbe Wisdom for your business, email him at jason@jasoncupp.com.
  • You will also find Jason active on Twitter @jasoncupp, as well as the other major social media channels.
  • A quote that has inspired Jason’s success: “Life is about the people you meet, and what you create with them. So go out and start creating.” Holstee Manifesto

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About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

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