Owners Mindset: Getting Programmed for Customer Success

Owners Mindset: Getting Programmed for Customer Success

This is Episode 72 of This Old New Business weekly business podcast with Jeff Korhan and Chris Brogan.

In this episode, Chris Brogan and I continue the conversation we started in Episode 2 on entrepreneurship.

If you don’t know Chris Brogan, he has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books.

Listen to the audio for the exclusive, first-time public announcement of details about his upcoming ninth book!

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want.

Owners Take Responsibility and Prepare

Owners Mindset: Getting Programmed for Customer Success Chris Brogan explains our core duty is to serve. That mindset can belong to the owner of a business or any of its team members that buy into the mission.

Here’s how he breaks down the owners mindset.

#1 – Take Ownership – Assume responsibility for preparing and programming your business and life.

#2 – Take Action – Make those plans actionable and execute them.

#3 – Make Content – Tells stories that connect people with how you serve.

#4 – Nurture Community – Help people do more of what they want to do.

#5 – Build a Marketplace – Deliver value that earns you the right to sell to the people you serve.

Customer success happens when people get what they want from your business. It’s not just increasing customer satisfaction, but taking responsibility for connecting, consistently communicating and nurturing relationships to build trust.

I’d love to hear your thoughts on the owners mindset. Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • Chris Brogan’s insider tip for getting programmed for success is simply being helpful. When you make that your core mission, then execution of the business or job or whatever naturally works.
  • Learn more about Chris Brogan by Googling Chris (seriously!) – he’s the second one. Or you can go to ChrisBrogan.com or learn more about his training at Owner.Media.
  • If you want his best, subscribe to Chris Brogan’s newsletter. You’ll quickly learn if he is the one to help you take your business to the next level.

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedInFacebook, and Google+

Small Town Marketing: What Businesses Need to Know

Small Town Marketing: What Businesses Need to Know

This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff.

In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know.

In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency.

Today he is a radio talk show host, blogger, podcaster, and small town marketing and advertising consultant.

Create Helpful Small Town Marketing Messages

Tom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market.

He recommends using social media and the Internet to research successful small town businesses across the country. Call them up to learn as much as you can. This is a great way to make new friends, save time, and make the most of your limited marketing budget.

In the spirit of This Old New Business podcast, you’ll discover marketing messages that help buyers are both old and new. Use them to establish yourself as an expert in your field and a trusted friend in your local community.

This is how small town marketing works, and also this thing we call content marketing.

I’d love to hear your thoughts on small town marketing. Meet me over on Twitter to take the conversation further.

Key Take-Aways

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedInFacebook, and Google+

Content Strategy: Takeaways from Social Media Marketing World 2016

Content Strategy is Episode 70 of This Old New Business weekly business podcast with Jeff Korhan. Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA last week. The key was having a strategy […]

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Small Business PR: How to Build Relationships with Journalists

Small Business PR is Episode 69 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin […]

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Marketing Systems: How to Take the Actions that Get Results

This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and […]

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Winning in The Subscription Economy

“In order to draw meaning from an example it doesn’t have to be from your world.” – Malcom Gladwell Mind Blowing Facts Amazon, Facebook, Google, and Apple have a combined market cap (total market value of outstanding shares) of approximately $1.72 trillion US Dollars. This equates to the GDP of Canada, thereby making them collectively […]

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Get Motivated: How to Turn Setbacks into Success

This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute […]

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Podcast Guest: How to Be the One that Gets Invited Back

This is Episode 66 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared […]

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Google Analytics: How to Build Better Website Traffic

This is Episode 65 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich gives us the essentials that small businesses need to use Google Analytics well to learn about the visitors interacting […]

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Make People Feel Something

The customer experience, in my opinion, is getting people to feel something appropriate for the stage of the buyers journey they are in. Curious about your business because they’ve heard good things. Excited to meet you because they like what they’ve learned from that first interaction. Patient to give you the opportunity to explain your […]

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