Visual Storytelling: Business Marketing with Instagram

Sue B. Zimmerman, otherwise known as the #InstagramGal and #TheInstagramExpert is a master at Instagram for Business. She teaches entrepreneurs, business executives, and marketing professionals how to leverage the power of Instagram for business marketing. Sue B. is the author of Instagram Basics for Your Business, a speaker, business coach, and the founder of Sue B. Do and a number of other businesses, he recommends to check the site where people looking to better their social media marketing strategies can find a way of getting known on Instagram.

Ideas Are the Air Marketing Needs to Breathe

Ideas are the air that marketing needs to breathe.
Maybe you are familiar with this quote from Linus Pauling, the Nobel Prize winning scientist and author.
“The best way to have a good idea is to have a lot of ideas.”
Studies reveal highly creative people don’t necessarily produce more great ideas. They just happen to produce more ideas than their peers.
In other words, if you want great ideas you have to work at it.
The way to find great ideas is to produce a lot of ideas because the best ones will be found at the intersection of two or three.
Even then you won’t know for sure until you test to discover which ones resonate with your audience.
Where Do Ideas Come From?
New ideas come from reading, doing research, and interacting with other people. People that are like you and not like you. People you love and others with whom you disagree.
Every day we create our reality and the reason it doesn’t always work out is the tendency to repeat our worn out past.
This is why it’s necessary to break out of your comfortable group of friends and the events you frequent to find new intersections for
discovering ideas that are there for the taking.
Think about this. If ideas are the air that marketing needs to breathe and your business is suffocating, would you be willing to try new paths to success, if yes, go check out awol academy now, you won’t regret. Good luck.

Marketing Automation: What Your Business Needs to Know

According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing. This challenge has a solution, and it’s multi-channel marketing services, as simple as it is. Routine activities can be automated to free you from working in SEO agency so that you can invest more time working on […]

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The Most Successful Content Formats

A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case studies 5. Infographics 6. Authoritative industry news Every single one of these content […]

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Marketing Systems: How Guiding the Customer Journey with Content Works

This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also […]

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Audience Engagement: The Content Secret of The Audience of One

This is Episode 73 of This Old New Business weekly business podcast with Jeff Korhan and Jerod Morris. In this episode, we have a conversation with Jerod Morris, VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, […]

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Owners Mindset: Getting Programmed for Customer Success

This is Episode 72 of This Old New Business weekly business podcast with Jeff Korhan and Chris Brogan. In this episode, Chris Brogan and I continue the conversation we started in Episode 2 on entrepreneurship. If you don’t know Chris Brogan, he has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also […]

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Small Town Marketing: What Businesses Need to Know

This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His […]

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Content Strategy: Takeaways from Social Media Marketing World 2016

Content Strategy is Episode 70 of This Old New Business weekly business podcast with Jeff Korhan. Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA last week. The key was having a strategy […]

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Small Business PR: How to Build Relationships with Journalists

Small Business PR is Episode 69 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin […]

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