LinkedIn vs Facebook for Business

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Most small businesses invest more time on Facebook than they do on LinkedIn – in fact, much more.

In an earlier article I shared some insights about why Facebook may not be the best place to focus your social marketing efforts, namely because on the average, only 16% of your Facebook fans see your content on any given day.

This is one reason why I am bullish on LinkedIn – and so are the folks at  This article is a guest contribution from that I have adapted for this small business audience. Whether you are looking for a job or more customers, the principles for using these social networks well are the same.

We both agree that Facebook is for friends and LinkedIn is for professionals seeking to advance their business or professional objectives. While friends can indeed advance your career or business, the path is indirect and one that happens on its own time.

Most importantly, unlike Facebook, LinkedIn provides an unfiltered experience – and 100% of what you share on LinkedIn is not only searchable on LinkedIn, but also on the open web.

Google loves LinkedIn – and so should you. Here are 14 reasons why.

  1. LinkedIn is Professional to the Core

    LinkedIn was created to connect professionals; Facebook was not. Although both networks have evolved to include elements of the other, they still remain true to their original vision and purpose.

  2. LinkedIn Profiles Your Expertise

    It’s still difficult for many professionals to take Facebook seriously. On LinkedIn, group discussions and the like make it simpler to connect and share your knowledge in a credible way. You cannot find that capability of Facebook.

  3. LinkedIn is Targeted to Your Desired Audience

    Facebook is on track to  hit the 1 billion-user mark this year, a figure that basically obliterates LinkedIn’s comparatively small 135 million plus base of users. One might think that more users means more exposure, but on Facebook you can’t be sure that the millions of users are receiving what you publish.

    On LinkedIn, you can expect to reach a more targeted audience that is connected to you, interested in your work, and willing to listen to what you have to say.

  4. Recommendations are More Likely on LinkedIn

    Recent stats show that 36% of LinkedIn users make a recommendation, compared to 27% of Facebook users. LinkedIn also has a 57% interested recommendation response, compared with 42% on Facebook.

  5. LinkedIn Users Engage with a Purpose

    While on Facebook, you may be surfing to view the photos of your friends’ latest vacation on the most beautiful twiddy rental house near the shore. LinkedIn tends to direct your experience to opportunities for collaboration, people to hire, and relevant industry news.

  6. LinkedIn  Showcases Your Work

    Regardless of the extent of your professional experience, LinkedIn showcases it. So, whether you are a recent college graduate, new to the workforce, or a seasoned professional – you have the opportunity to present your accomplishments without editorial compromise.

  7. LinkedIn is an Online Resume

    LinkedIn is a great place to collect references, share your work experience, professional samples, and more. Your Facebook Timeline is much more like a digital scrapbook of personal experiences.

  8. LinkedIn is Searchable

    You can barely find your friends on Facebook, much less those you aspire to meet. Whereas, LinkedIn allows you to search for companies, find people to connect with, get news, and more. Your profile is also highly searchable, and represents a great tool for allowing prospective customers or recruiters to find you.

  9. Facebook is a Major Time Suck

    Facebook is fun – and that makes it an addictive time suck. Researchers found that Facebook visits resulted in stays of 405 minutes per visitor, compared with 17 minutes on LinkedIn. It is much wiser to spend 17 focused minutes on LinkedIn than several hours frittering your time away on Facebook.

  10. LinkedIn Groups are Active

    Facebook has groups, but not on the level that LinkedIn does. LinkedIn remains an incredible resource for connecting and networking with colleagues and meeting like-minded professionals.

  11. LinkedIn Works for Business Introductions

    It’s a little awkward to introduce a friend to a friend in an online network. Friendships have to grow organically.

    Yet, when it comes to business, nearly everyone is willing to accept an introductions. This is why LinkedIn is ideal for introducing business connections to colleagues that may share common interests or aspirations.

  12. LinkedIn Users are More Affluent

    Of the major social networks, LinkedIn users have the highest average income – $89,000 USD per year. The best way to make money is to associate with others who are already successful in doing so.

  13. LinkedIn is Relevant

    While your friends on Facebook are sharing may be sharing music videos that you scroll right past, LinkedIn works hard to bring you content that is the most relevant to you. The site sends emails to users with the most-shared news, groups that belong to your job focus, and contacts you’re likely to be interested in getting to know.

  14. LinkedIn is Awesome for Research

    Facebook is growing in this respect with better Pages, but LinkedIn still wins the battle of employer research. You find out who works there, who used to work there, whether or not you have any connections within the company, and more.

    If you wish to check out the complete article of 20 Compelling Reasons to Spend Less Time on Facebook and More Time on LinkedIn, you can do so here.

    And here are more articles for getting more from LinkedIn

    3 Invaluable LinkedIn Tips

    4 Tips for Using LinkedIn Classmates

    3 Powerful LinkedIn Profile Tips

    7 Secrets to Getting More From LinkedIn

    Leave a comment below and share this with your community using any of the share buttons below – or on the little red bar at the bottom of this page.

    Until next time, Jeff

Marketing Automation: What Your Business Needs to Know

Marketing Automation: What Your Business Needs to Know

According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing.

This challenge has a solution, and it’s marketing automation.

Routine activities can be automated to free you from working in your business so that you can invest more time working on it.

While there is a learning curve with the technology, the true challenge is taking the time to design what can be automated.

In other words, if your business does not have a written process in place for activities like following up on leads or upselling current customers, then clearly, that’s where it needs to start.

Automation Follows Organization

Start thinking in terms of triggers and actions.

The phone rings (trigger) and your team answers (action). The buyer asks for a quote (trigger) and your team dispatches a representative to learn more (action).

Automation Formulas: Trigger > Action > Trigger > Action …

Organize everything and automate what you can.

#1. List the actions

What are the actions you want your buyers to take from their first contact with your business? List them, step- by-step.

#2. Test the sequence

How many of your recent customers have followed those steps? Patterns outside of your ideal flow may suggest disallowing these actions in the future.

The other option is to create multiple pathways to success.

It’s important to be clear about the process steps that are inflexible. Often this involves legal issues or payment terms, but it can include anything in the buyer’s journey.

#3. Automate what you can

Let’s face it, nowadays a website visit is replacing the telephone call.

Clicks to your website are triggers. You can use marketing automation to take action on them to send relevant information. And you can tag that interest to segment prospective buyers into categories. As they move through your funnel they will trigger new actions.

Every successful action should trigger another.

Take the time to automate what you can, even if that’s only one step in your process. After you nail that give yourself a pat on the back and celebrate.

You’ve saved some time! Now look for more ways to automate.

Bonus Tip:

Marketing automation gets a bad reputation when it’s used to interrupt people to sell to them. But there’s nothing wrong with selling when it’s done right.

The key is finding ways to use marketing automation to personalize.

For example, a sales transaction could trigger an email that offers an automated booking calendar such as ScheduleOnce that the buyer can use to independently book a time to meet with your company representative to address whatever issues there may be.

And that personalization just may trigger new business!

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social and host of This Old New Business podcastHe helps organizations create exceptional customer experiences that drive business growth. 

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