Archives for July 2012

Business Planning is Overrated

If you noticed a hundred dollar bill on the sidewalk would you ignore it because its discovery was unexpected?

It seems crazy, but that is what many of us do because we are too attached to our plans. As a result, we miss the easiest opportunities of all – those right front of us.

Last week I opened an email, viewed the short video within it, and then picked up the phone to call the sender who had previously hired me. We had an interesting discussion that led to a referral and another discussion, and that led to another.

The result was a renewed friendship, a new connection, and the opening of a door to a business opportunity.

Business Happens in Real Time

The time invested in that series of events effectively killed my plan for the morning. Yet, it also produced a productive and potentially profitable result.

Do you believe in karma, destiny, and synchronicity?  How about  good luck?  The truth is every day we are greeted with opportunities that we ignore. Why?

Our plans, systems, and engrained processes blind us to them. Building systems and setting agendas can be productive, but they also limit our ability to discover new possibilities that are quietly bubbling up right before our eyes.

Robert Frost suggested we take the road less traveled. Paradoxically, that road is the obvious one that most people ignore because they are looking for the secret pathway that is hidden in woods.

An example of this is chasing the big opportunity that everyone else is chasing. It’s the one you are sure will finally put your business on the map and earn the respect of your colleagues. Sadly, it’s probably driven by your ego that wants to show off.

Action Opens Doors to Opportunities

Is showing off (maybe) part of your plan, or would you rather accomplish practical business objectives, such as making a profit.

The more reliable path to accomplishing your business objectives is to focus on the obvious – the client or customer that today happens to be right in front of you, and probably wants to do more business with you.

Connect the dots – be aware of looking for these opportunities and you will more readily notice them.

Plans are necessary, but they can be inherently vague. Opportunities are specific, evident, and inherently viable.

Forget the plan. Keep it in the background and take action on what may be a nice little success, one that leads to future successes.

Have the intention of being open to any opportunity that comes your way.  Look for them, and be willing to go with the unexpected. It works, at least that has been my experience.

Success in life and business is seldom a linear process.

So, why are you rigidly following one? Give yourself permission to go forward with opportunities as they present themselves.

What do you really want to accomplish?  

Leave a comment below – and please feel free to use these ideas as you wish. 

Until next time,  Jeff

Photo Credit: FreeDigitalPhotos.net

The Art of Marketing Raw

One of your primary goals with social media is to get people talking about your business. While this is an admirable goal, it’s one that is not easily accomplished.

Get People Talking About Your Business

There are a number of ways to get people talking, and if mainstream media is any indication, what is controversial or polarizing tends to generate the most discussion.

Is that what you want for your brand?

The question is how can you accomplish this objective in such a way to positively promote the good works of your business?

Stories!

Stories get people talking because they are readily shared. The details will change as the story travels, but for the most part the core message will be delivered and received.

The raw material of this thing we call life is captured in stories. Every day of your life is full of stories, though for specific reasons not all of them are worthy of sharing.

The stories that people share include nearly all of the details, because that is what makes them honest, real, and of course, worth sharing.

This is where many digital marketers fail. Their stories lack the very thing that makes them work – substance and detail.

What’s really missing is honesty.

Real Business is Raw and Unpolished

Real businesses make real mistakes and people know that. Like it or not, people love to talk about successful failures (underdogs) and failed successes (heros that falter).

Small to medium sized businesses by definition are underdogs, and people love to see the underdog win. The fact that you are still in business today is worthy of a story, but you have to be willing to share nearly every detail.

Can you do that? You could also choose to tell us how awesome it is to work with your business – but we won’t believe it. The marketers that choose the latter wonder why nobody is talking about them or their brand.

Modern marketing has largely been about polishing the brand, but those days are over.

Successful digital marketing is raw, honest, and unpolished – and that’s engaging. It triggers human emotions. That’s what makes it social.

And that’s worth sharing.

I know you have these stories.

Ready to share?

What’s your story?  

Leave a comment below – and please feel free to use these ideas as you wish. 

Until next time,  Jeff

Photo Credit: Raw

There is No Competition When You Innovate

Businesses have traditionally dedicated a great deal of effort to staying ahead of the competition. This tends to limit their focus on the variables that are easily matched, such as pricing and features. Business then becomes a measured battle that often leads to a downward spiral, one in which not even the customer wins. While consumers […]

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How Value Fuels Social Media Engagement

Nearly ever business professional now acknowledges the value of social media for facilitating online conversations that connect a tribe that is passionate about an idea, purpose, or brand. In other words, most business leaders understand the value of social media. They even understand that bringing value to it is necessary to make it work. Nevertheless, […]

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The Business of Professional Speaking

So, are you one of those motivational speakers? This is a question I’m often asked. When you are a professional speaker you have to be prepared at every turn to explain what exactly it is you do – as well as how and why. Sometimes I’ll admit to being a motivational speaker just to get the conversation […]

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OmmWriter for Writing Productivity

I’m writing this using my favorite blogging tool, which is OmmWriter. OmmWriter is a web application that is incredibly powerful for creating heightened states of focus and awareness that allow you to quickly find the shape of your written piece of work. It accomplishes this by engaging your senses in an artfully designed environment, one […]

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Being the Future Now

Businesses traditionally set annual goals, work toward their accomplishment, and then start the process all over again at the end of the year. The problem with this process is the tendency to stay on the same path until forced to respond to a major obstacle. A better approach, one that even larger organizations are now […]

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The Channel of You

Your business channel is you. It’s often personal and at the core of what your business does well to create healthy relationships with the communities you serve. Channeling Your Highest Value Value always starts at the source.  What your company cares deeply about is exactly where you should begin when designing your social media communications. […]

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