Archives for August 2008

Sell More Using the 3 Step Happy Place Method

One of the most overlooked skills in business is intuition.  You heard me right – it is a skill.  That means it can be taught and learned and strengthened over time.  This is a skill that comes in handy in a number of situations.  It’s a skill that golfers use to lag their first putt close enough to the hole to have a tap-in to close out the whole.    You may have seen the movie Happy Gilmore in which Happy Gilmore, played by Adam Sandler, learns to go to his "happy place" so that he can overcome his putting woes.  What is the happy place?  It’s a quiet place between your thoughts where you are fully experiencing a situation with your whole body – not just with your mind.   And your body and mind then together become this incredible computer that instantly makes the right calculations that lead to the right response.

  

Here’s another example.  If you’ve seen the movie Backdraft, you may recall the scene where Kurt Russel, playing the lead character – a fire-figher, finds himself in a burning building that he knows is about to collapse.  His intuition enables him to save his life and others too.  How does he know what’s going to happen? – from experience.  He has experienced situations like this before and his body perceives stimuli that give him clues in split second.  Unlike mental activity, intuition is instantaneous.

Intuition is when you access a lifetime of experience – compare it to a situation you are presently experiencing – and making an appropriate response – all in a split second.  How do you do this?  By listening to your body.  This is how an experienced sales professional knows when it’s time to close the deal.  They just know.  It’s that simple.  They know because they’ve been there before and have recorded information that they can now trust.

What if you don’t have a lot of experience?  Find someone that does and listen to them.  Make their experience your own. 

To summarize, here is my simple formula for living a better life in general, and if you are in the profession of selling, having greater success with that too:

1.  Acquire Experience – Get in the Game!
2.  Go to Your Happy Place! – Listen with Your Whole Body 
3.  Trust that You’ll Make the Right Choices

That’s it.  Lesson concluded.  It really is easy.  And it really works.  You’ll also discover there is a lot of scientific data to support this, but let’s leave that discussion to the body-mind experts.   Just know that it works.  But keep in mind one of the keys to this method.   The more you trust it the better it works.  Why? because you can’t fight your way there.  Trying too hard creates more chatter in your mind that makes it difficult to really listen. 

So, go out there now and live more, sell more, and enjoy life.  I trust you will.

2008aug29_happygilmore

Can You Sell What You Don't Believe In?

The other day I was enjoying a glass of orange juice from the Whole Foods Market that recently opened here in Naperville, Illinois.  I was curious as to why this product was so much better than the others?  I looked at the label for a clue and all it said was "fresh squeezed orange juice."  Of course, I thought, that's exactly why it was so good.  It was real!  The true nature of orange juice is this – it's a great product if you get if fresh.  That's all there is to it!

2008august21_orangejuice_016

Why was this a significant moment.  Well, the previous week I was drinking orange juice from the other supermarket and I noticed something strange on the label – the words "some pulp."  What does that mean, I wondered?  What are the specifications for "some pulp."  I was so curious I went to the store to do a little more research.  As expected, in addition to Some Pulp, there is No Pulp, Lots of Pulp, Healthy Kids, Low Acid, and Antioxidant – all for one particular brand.  Now, excuse me, but if something has been added to or taken out of my orange juice – is it really orange juice anymore?  Why would you have to do that if you have a quality product?  The key here is the marketers can have a tendency to complicate things.  In their efforts to represent products to be more than they are, they lose sight of what really sells in the first place – a clear representation.

  

To answer my question, no, I don't believe you can sell something you don't believe in.  In the movie Walk the Line, Johnny Cash is auditioning in the studio of the legendary producer Sam Phillips.  He and his band are performing this gospel tune for just a short while before Sam interrupts them.  He says to Johnny – "I don't believe you."  He didn't believe Johnny felt something about that music -  that it was really a part of him, something he believed in.  Sorry Johnny – no sale.  Sam explains, "If you were hit by a truck..is that the song you would play before you were dirt…or would you sing somethin' different?  Something real.  Something you felt! And that's exactly what Johnny proceeded to do.  So what am I thinking — Yeah, I feel bad for that adulterated orange juice that has to masquerade as something it isn't when the real thing is so good! 

You get the point.  Selling is a very simple process when its clear what is being sold and whatever you are selling is accurately represented by a trained salesperson – nothing more or less.  This is where people can be unclear if you aren't clear.  And when that happens – no sale.  They start thinking either you don't know, or worse, that you are not telling the truth – i.e. it's too good to be true. When this happens you lose credibility.  If there is anything you can count on in the profession of selling, it's being who you are.  That resonates with people.  If you get that right, meaning you believe in yourself and the product you represent – and the marketers in your company do their job of clearly positioning the product, the rest is pure and refreshing – like a perfect glass of orange juice.

2008Oct15_WalkTheLine

Be Cool in Your Business

These days I’m hearing a lot of discussion about the importance of being authentic in your business practices.  You’ll hear different language, like being transparent, being real – but in short, it all means one thing — Be Yourself.  In the 70’s we called this being cool.  It means not trying too hard – having […]

Read the full article

Environment Shapes Successful Behavior

This past week I had the privilege of hearing the remarkable story of Bill Strickland at the annual convention of The National Speakers Association in New York City.  Mr. Strickland has transformed the lives of thousands of inner city kids and their families by creating a center right in the heart of the poorest part […]

Read the full article