Archives for March 2008

The True Nature of Mastery

Last week I was watching Jay Leno on the Tonight Show.  Normally, I just watch the monologue.  For one thing, it’s always nice to end the day with a few good laughs.  Though, as a professional speaker, I also enjoy watching to learn how a master like Jay presents and responds to the audience.

On this particular evening, I stayed up a while longer as Bill Cosby was going to be the first guest.  I figured, why not?  Let’s see how another master works his craft.  I was not disappointed – the timing, the facial expressions, he makes it all look so effortless.  But  we know he has practiced, and practiced, and practiced.  After his short bit, Mr. Cosby moved over to the couch to chat with Jay.  They relived some of their experiences from the ‘old days’ when they were both doing stand-up.  This is when Bill revealed the true nature of mastering your craft as a comedian, which also applies to virtually any other profession, whether you are in sales, marketing, or customer service.

Bill_cosby Mr Cosby described a particular evening when he was to do two 30 minute performances at a jazz club here in Chicago.  It was a venue that he had eagerly anticipated getting booked for.  He was all charged up and ready to go, but as the first performance grew closer, some doubts about his abilities crept into his self-talk.  He then proceeded to give a 34 minute performance in 18 minutes.   He bombed!  He told the producer he wasn’t coming back for the second performance, to which the man replied, Good! –  we don’t want you back.  But could you do me a favor, he asked?  Please make sure BILL COSBY shows up for the 2nd performance – because he’s good!  And that’s what happened.  The real Bill Cosby showed up, relaxed and engaging, and displayed the mastery that he’s known for.  What a great lesson – just show up and be yourself!  Now, that’s the right way to do it.  And if it works for the masters, then I’m certainly going to give it a try.  How about you?    

Is Done Better Than Perfect? – You Decide

A friend of mine is well-known in our industry for saying that ‘done is better than perfect.’  He recognizes that there are perfectionists out there — moi?!!  – that get so caught up in doing things right that they don’t get things done at all. 

Regardless, I still applaud Starbucks recent ads, no doubt inspired by founder Howard Schultz stepping in to resurrect the brand he created – which of late has been tarnished by a series of missteps that have eroded the culture that made for such an exceptional – dare I say – PERFECT experience during the chains formative years.  The new slogan is simply…."Make it perfect, please."  No apologies.  If it isn’t to your satisfaction, it will be.  All you have to do is ask. Starbuckslogo

In a world where quality has become a punchline, I am encouraged by Starbucks attention to getting back on track – to…well, as my friend Mark had implied…to just get it done.  Done doesn’t have to be perfect, but these days, getting it done usually suggests getting it done right.  Why?  We have the resources in front of us.  All we have to do is discern, discriminate, and decide!