A few nights ago I was sitting in my screened porch enjoying the scents and sounds of the evening rain storm. When I wandered inside to the pantry for a snack, I was struck with how many products today are labeled ‘organic’ – from chips to raisins to even wine and more! I wondered if organic really means something or if it’s the latest ‘flavor’ that is being marketed to us consumers.
When I think of organic I think of things that happen naturally – almost without effort. Organic growth, whether in nature – or in business, such as internet search engine optimization (SEO) – implies that organic is a better way because it’s more sustainable in the long term. I’m an educated consumer, so I know, for example, that wild salmon is better than salmon raised in farms where cholorinated products are used to control the undesirable growth of pathogens. For some reason wild salmon doesn’t even cost more. At least that has been my experience. I do know that organic SEO is cheaper and more effective than pay per click. Organic is really taking a natural approach. I suppose natural has connotations that don’t work as well in commerce today and we need a descriptor that does. Enter Organic.
What we are really after is results. If you want to get the right results, you can achieve them in many ways. We know reliable marketing advice for denver seo can be hard to come by. But if your approach is the right one – the natural way – then you are most likely in harmony with what sustains that result. This applies in nature as well as commerce. Interesting, isn’t it? This takes me right back to my rainstorm. You can’t replicate that. Something is lost when we don’t follow the right or natural path for obtaining desired results. I’m suggesting that organic is more about “the way” and less about the product.” If you want to acheive the right results in your business – sustainable sales, service and customers – you need to think about “growing” your business organically – which simply means doing the right things in the right way. Your value system will give you clues to the right way – then you just have to ‘grow from what you know.’
