Google Analytics: How to Build Better Website Traffic

March 4, 2016 by

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Google Analytics: How to Build Better Website Traffic

This is Episode 65 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich gives us the essentials that small businesses need to use Google Analytics well to learn about the visitors interacting with their websites.

Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel.

Learn to Define Your Perfect Audience

Google Analytics is one of the most powerful tools any business has available for learning about the behaviors of their website visitors, including where they came from and the device they used. This baseline data provides insights on the number of visitors and their experience with the website.

Google Analytics allows your business to establish goals and use reports to track progress. Some of the report criteria (known as segments) that Mike Gingerich suggests including in your Google Analytics dashboard are.

  1. Overall Sessions – Page views, pages visited per session, new visitors and the bounce rate.
  2. Top Page Report – The best performing pages
  3. Social Media Traffic – Channels and communities where your audience is most active
  4. Mobile Traffic – How much traffic is mobile and the types of devices used.

Every business needs to thoroughly understand its ideal audience, but the one thing we know for certain is that if it isn’t already, it will soon be predominantly mobile.

I’d love to hear your thoughts on Google Analytics. Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • Get in touch with Mikw and learn more about his work at DigitalHill.com, MikeGingerich.com, his podcast HalfTimeMike.com and on Blab.
  • Check out Mike’s new lead capture tool Waftio, which makes lead capture seamless on any website. Easily grow your email lists on any page or across the site with the Waftio pop-up box or widget, which integrates with CRM and email services like MailChimp, Infusionsoft, Aweber, GoToWebinar and more.
  • Mike offered a discount just for This Old New Business listeners: 50offplans. This gives you 50% off any plan for the first 3 months.

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+

Website SEO: How to Use Analytics and Content to Improve Google Rankings

December 29, 2015 by

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This is Episode 61 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode, we sit down with Andy Crestodina and discuss website SEO with someone from phoenix seo and the top company right now, Digitro’s SEO services, we talk about how to use analytics, social media, and ctoronto seo expert who she thinks does a great job.

Andy Crestodina is a co-founder of los angeles seo, an award-winning 38-person web design company in Chicago. Andy has written hundreds of articles on topics like content strategy, search optimization, social media and Google Analytics. He is also the author of Content Chemistry: An Illustrated Handbook for Content Marketing.

Empathy is the Greatest Marketing Skill

Website SEO: How to Use Analytics and Content to Improve Google Rankings Crestodina began learning about website SEO long before helpful content was part of everyday marketing conversations. Today websites are platforms for a number of marketing activities, including the delivery of information that helps a particular audience do more of what they want to do.

According to Kotton Grammer search engine optimization is a practice for building relevance (on page SEO) and authority (off-site SEO) with an audience. Analytics are useful for tracking how well a website is serving its visitors. The better your business understands its audience, the greater its chances for improving SEO with content that answers questions and solve problems.

A top seo services should put a company one page one of the search results on Google.

Andy Crestodina share a case study in this episode for using original research to improve your website SEO, you can ask help from Orange County SEO. You’ll want listen to the audio to learn how he used analytics and social media to create relevant content that earned substantial authority. You can use this technique in many ways to achieve the ultimate goal of building a lifetime body of work (LBOW) that speaks to your expertise for effectively serving customers or clients.

I’d love to hear your thoughts on website SEO. Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • You learn more about Andy and get expert advice on web design and content marketing at the Orbit Media blog.
  • Here’s an excellent blog post from Andy about social media automation.
  • If you need help discovering blog topics, here’s a post about what to blog about.
  • This 2015 Blogger Survey is a good example of original research to create content that earns authority, which is discussed further in the audio.

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+