Social Selling: Taking Action for Your Customers

August 5, 2015 by

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Social Selling: Taking Action for Your Customers

This is Episode 47 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode we sit down to discuss social selling with Jeffrey Hayzlett, former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett.

Jeffrey imparts lessons that dare companies and their leaders to define where they want to go and fearlessly do what it takes to get there, by caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles.

Think Big Act Bigger

Social Selling: Taking Action for Your Customers You can tell from the title of Jeffrey Hazylett’s new book, Think Big Act Bigger: The Rewards of Being Relentless, that he believes in authenticity, because that personal quality cuts through whatever stands between you and getting things done for your customers. Social selling only leads to business growth when further action is taken that improves their situation.

Jeffrey’s Top Sales and Marketing Advice –  Jeffrey advocates using social selling tools like Hootsuite to listen, engage and give people the opportunty to educate you about their relevant problems, to then open the door for collaboratively developing solutions they are willing to buy.

His Favorite Productivity Tips – In Think Big Act Bigger, Jeffrey discusses why every entrepreneur should be thinking about what’s next for his or her business, its customers, and and competitors. This can be easily managed by compiling shareable lists for keeping everyone productively focused on winning.

A Quote that has Inspired Jeffrey’s Success – “Cry havoc and let slip the dogs of war.” – Shakespeare. This is Hayzlett’s mantra that keeps him aware of thinking big and taking action to win.

I’d love to hear your latest thoughts on social selling? Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • Learn more about Jeffrey and all of his business ventures, including C-Suite TV and C-Suite Book Club at Hayzlett.com
  • Check out Think Big Act Bigger and pre-order a copy here. It’s available in print, ebook and audiobook.
  • One of Jeffrey’s top tips for business growth is stalking potential customers to gain the knowledge that will prepare you for earning their trust.

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About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+