Personal Branding: How to Achieve Consistent Marketing Clarity

Personal Branding: How to Achieve Consistent Marketing Clarity

This is Episode 45 of This Old New Business weekly business podcast with Jeff Korhan.

Those that know and follow Larry’s work have come to appreciate his unique point of view and no-nonsense approach that indeed is his brand.

If by chance you are not familiar with Larry Winget, get ready to be energized, because this guy is the real deal. Larry’s fresh perspective on all things will help you sharpen your thinking and stand out to be known for what you do best.

Our Featured Guest: Larry Winget

Personal Branding: How to Achieve Consistent Marketing ClarityLarry Winget is a bestselling author, television personality, social commentator and internationally acclaimed speaker. His newest book, Grow A Pair: How To Stop Being a Victim and Take Back Your Life, Your Business and Your Sanity is a New York Times and Wall Street Journal bestseller.

In addition to starring in his own television series on A&E, Larry has appeared on Dr. Phil, The Today Show, and in three national television commercials. Larry’s expertise extends from business success to parenting, and he is well known as the Pitbull of Personal Development®.

Be Known for Who You Are

According to Larry Winget, the surest way to build a powerful brand is taking a stand and not wavering from it. That focus brings clarity to both the business and the audience it serves.

For small businesses, this is most readily accomplished by building your brand upon the foundation of who you are, not necessarily what you say or do, because people naturally respond to what is honest and authentic.Personal Branding: How to Achieve Consistent Marketing Clarity

Memorable brands are known for a particular style, message or point of view. For Larry Winget, this is his no-nonsense point of view on a wide range of topics, what he refers to as “having one way to say 1000 things for a small but fiercely loyal group.”

Compare that branding approach to havng 1000’s of ways to say one thing – such as being the low-price leader – to a massive group. Both are attainable, but it makes more sense to build a brand on honesty and authenticity that cannot be easily matched. 

I’d love to hear your thoughts on personal branding?  Meet me over on Twitter to take the conversation further.

Lighting Round Tips and Advice

Larry’s Top Sales or Marketing Advice – Focus on the value you bring to others.

His Favorite Productivity Tip – Get the bulk of the work that needs to be done completed early in the day when your energy level is highest.

A Quote that has Inspired Larry’s Success – “Things that are easy to do are just as easy not to do.” Jim Rohn

Key Take-Aways

  • Learn why Larry believes it’s important to have a bias and speak up about your opinions at 18:33 minutes into this episode.
  • These days we read and hear a lot about thought leadership. Get Larry’s take on this controversial topic at the 22:00 mark.
  • You can learn more from Larry by following his Facebook Fan Page
  • Larry has all kinds of free and premium resources available at, where you can pick up a copy of his latest book.

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About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

Inhabit One Social Media Channel

Inhabit One Social Media Channel

Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels.

Why not simplify your life and improve your marketing efforts by choosing just one?

Consolidate Your Resources

As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your resources to them. Obviously, your commitment to a social media channel will determine your success with it.

Copyblogger Media recently declared they were killing their Facebook business page, despite the fact that it had earned nearly 40,000 likes. The commentary that ensued mostly suggested they should dedicate more resources to succeeding with Facebook.

Strategy determines the allocation of resources. Tweet this

To make the most of your limited resources, find the one channel that is densely populated with your ideal customers and inhabit it like no other. This may or may not require you to abandon other channels.

Become a Trusted Neighbor

The purpose of media for marketing is to make an impact. That has always been challenging, but even more so in our media saturated world.

Local businesses succeed largely because of their location within a particular community. This gives them a huge advantage over businesses seeking to crossover from neighboring communities. Apply this same idea to your social media.

Build your house and live in that community where your customers are and you will become a trusted friend, as opposed to a casual visitor.

When you make a commitment to a community and add value you increase your influence and build authority.

Find Your Focus

In a recent podcast interview Google+ expert Martin Shervington shared how he built an enviable social media platform exclusively using Google+. Martin inhabits Google+ in part by managing the Plus Your Business community that he founded.

Not surprisingly, once our interview was published it earned hundreds of shares on Google+, as compared to dozens on the other social media channels. How do you inhabit a space? For one, Martin announces his arrival and departure for his community almost daily. It’s as simple as making your intentions known and living up to them.

Martin shared this quote during the ‘Lighting Round” of questions that closes out all of our podcast interviews: “A man chasing two rabbits catches neither.” Apply that logic to chasing 3, 4, or even more social media channels and you will grasp the lesson.

It’s time to choose, don’t you think?

Focus is always a smart strategy.

About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

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