Planning is Everything: How to Improve Business Performance

This is Episode 28 of This Old New Business weekly business podcast with Jeff Korhan.

Planning is Everything: How to Improve Business Performance

In this episode we welcome bestselling business author and Hall of Fame speaker Joe Calloway to the show to help you improve your business performance.

Joe has a knack for getting down to what matters most, and that includes undertanding how to better plan your business to advance its mission and be more confident about next actions.

Joe challenges some traditional views on business planning, but in the end will help you refine your strategy to make more good things happen.

Our Featured Guest: Joe Calloway

Planning is Everything: How to Improve Business PerformanceJoe Calloway is a consultant, speaker, and author who helps successful businesses improve performance and grow. Joe is the author of the books Be The Best At What Matters Most and Becoming A Category of One.

Planning is Knowing

This particular conversation started on Facebook, but as you know Facebook a channel more suited to giving high fives than having meaningful conversations. So, I asked Joe if he wouldn’t mind taking the conversations further for this podcast community. He jumped at the chance.

Joe posted on Facebook: The potential problem with planning is that you can fall in love with the planning and never get to the doing. While I agree in spirit, I challenged Joe with a quote from Gen. Dwight D. Eisenhower: “The plan is nothing; the planning is everything.”

Planning is Everything: How to Improve Business PerformanceYou’ll have to listen to the audio to get the full conversation, but Joe’s point is essentially this: Planning helps one get rounded, centered, and sure. In other words, planning is all about knowing. So, as Joe says, “If you know your stuff, then you’ve planned enough to have the confidence to implement well.” 

I couldn’t agree more. The goal of planning is implementing well. Thus, the plan is nothing; it’s all about being ready for what should happen next.

How is your business planning to improve business performance?

Lighting Round Tips and Advice

Joe’s Top Sales or Marketing Advice – Do great work. It’s the best selling or marketing strategy you can have.

His Favorite Productivity Tip – Follow your natural rhythm. If you tend to do your best work early in the morning, that’s when you should do priority work.

A Quote that has Inspired Joe’s Success – “You have to work hard to get your thinking clean enough to make it simple, but it’s worth it in the end because once you get there you can move mountains.” Steve Jobs

Key Take-Aways

  • You can learn more about Joe and his work at
  • Listen to the audio as Joe shares several interesting stories and quotes from his work with business leaders.

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About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+