Podcast Launch: This Old New Business with Jeff Korhan

July 30, 2014 by

new-01

This is the official launch of our new weekly podcast show: This Old New Business.

I know, it’s a curious title.

Until you get to know the show better, just think of it as the serious podcast with the funny name!

The title of the show may at first appear to be a contradiction, when in fact it’s a reflection of a prevailing shift in the marketplace. The line between old and new and what’s relevant in business is blurring, and you’ll discover our guest experts enjoy bringing some clarity to the equation.

We hope you join us every join.

About The Show

This Old NEW Business is a weekly podcast show featuring sales and marketing like John Jantsch, Chris Brogan, and Jill Konrath sharing how businesses are successfully taking old practices for building profits, and making them new again –  by adapting to a digital, social, and global environment.

Many of us have to some extent resisted this transition, but we now of course realize

Our guests will be sharing inspiring stories and case studies from their experience working with real companies that have successfully made the transition to what works in business today.

Our first episodes with John Jantsch and Chris Brogan are now published, with Jill Konrath set to go live this week.

To download and listen to them more quickly, head over to iTunes or Stitcher.  If you search for it instead, you’ll find This Old New Business with Jeff Korhan under the Business category. Come back to JeffKorhan.com/podcasts for the show notes. That’s where you’ll find links to everything mentioned in the show.

Once we settle into a rhythm, the show will publish every Friday morning (North America time). However, to get things off to a running start we are publishing two episodes this week, with the third  and fourth close behind next week.

We Are Having a Contest!

Let’s have some fun with this.

To show our appreciation for you helping us get the word out, I’ll give away 12 signed copies of my book Built-In Social: Essential Social Marketing Practices for Every Small Business. This is a hard copy book that will be shipped, so I’ll have to limit the winners to the United States and Canada.

For my international friends only, I’ve got a complimentary 30-minute consultation with me via Skype.

You choose the topic. You will have to speak English of course. If your bandwidth is low or you are challenged with the English language, we can confine it to a Skype text chat.

www.builtinsocial.com

Here’s all you have to do. 

  1. Head over to iTunes
  2. Download and listen to the show
  3. Leave a rating and review on iTunes
  4. Email me a screenshot of your review at [email protected]

I’ll leave the contest open through 6:00 PM August 15th, Chicago time.

Special Thanks

Regular readers know this podcast has been in the planning for some time now. I’d like to thank Mike Stelzner for first planting the idea when I was a guest on his Social Media Marketing Podcast.  Thanks also to John Lee Dumas for inspiring me to ignite at his daily Entrepreneur on Fire Podcast, but more importantly for the step-by-step guidance available his Podcast Paradise member community. Finally, thanks to Craig Price, host of the The Reality Check Podcast for invaluable last minute help to bring it all home.

Just as these friends have graciously shared their expertise and experience to help me move my business to the next level, This Old New Business with Jeff Korhan promises to do the same for you. Our upcoming special guests are leading experts on Facebook, Google+, content marketing, local small business, SEO, and more.

So, please stay tuned or head over to iTunes or Stitcher now to give it a listen.

One more thing: To get timely updates to your email inbox, please subscribe here.

How To Listen and Subscribe to Podcasts on iTunes and Stitcher

Since launching my podcast I’ve learned that podcasting is new to a lot of people. So, I’ve put together a video tutorial that will show you how to listen and subscribe to podcasts on iTunes and Stitcher using your computer or mobile device. And while there, how to leave a rating or review, as well as why those reviews are so helpful for those of us trying to spread the word.

 

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley)  

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+.

Marketing to Be a Distinctive Business

July 7, 2014 by

Marketing to Be a Distinctive Business

Everyone is on a journey.

Our job as businesses is to make the journey of our potential buyers better in some way.

We have to be THE preferred solution – the oasis in a desert of clutter that inspires them to action. This means becoming a distinctive business.

Failing to distinguish your business is to become extinct, at least according to notable author Tom Peters.

Take the Risk of Being Direct

When a business graciously says no, it instantly becomes distinctive.

Does your marketing not only address how your business can help, but what it will NOT do?

It’s about making your site better for people too. At Mads Ottersland SEO, we believe these principles go hand-in-hand.

If your process is sound, your business knows which customers are right for it. The only thing left to do is to convey this in direct terms.

As we discussed last week, markets are lazy. This is why they respect process. It does the work of thinking for them.

When every other business is selling products, and your marketing explains why it is the right choice for a specific group, alignment is achieved with those buyers, because you:

1. Respect their intelligence
2. Acknowledge their expectations (worldview).

Prepare to Make Strong Moves

Saying yes to the right customers necessarily involves saying no to others.

For example, like my business, yours may serve small businesses, but specifically which ones? They need to know.

The power of saying no helps a business achieve clarity within. When this happens, it gets progressively better at serving and attracting the right customers.

When a business makes strong moves the market responds with equal force, whether that is yes or no. Isn’t that what you really want?

There are a number of distinctive figures in our society that are quite successful. Their fans admire and support them; and the haters reject them with equal vigor.

This is how the game works, and it’s no different for your business or mine.

Be distinct or become extinct. It is a choice that involves risk, and making strong moves that must also be reflected in your marketing.

A New Design Resource

I’m excited to announce that my podcast is nearly ready to launch next week if everything falls into place. We did indeed discover a cool resource along the way that I’d like to share, but first a little about the show.

The name of the show is: This Old New Business Podcast

This Old New Business Podcast with Jeff Korhan

It’s a weekly podcast featuring sales and marketing experts sharing how businesses are making their old growth practices new again by successfully adapting to a digital, social, and global environment. We have completed 7 interviews already, with the first few ready to roll out!

Now for the design resource.

Our logo was designed from the beginning to stand out among many others in the iTunes podcast marketplace. Yet, we decided to make some late changes to ensure that. That’s when we discovered Swiftly, which we used to change the background and font colors, while also making sure its specifications met iTunes strict standards.

As the name implies, Swiftly is fast. They completed my task within an hour of its submission, and the results were exactly to my instructions. The standard cost for any task that can be completed in less than an hour is $19, However, this link will get your first one done for FREE.

Pass it along.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley)  

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+.

Photo Credit