Podcast Launch: This Old New Business with Jeff Korhan


This is the official launch of our new weekly podcast show: This Old New Business.

I know, it’s a curious title.

Until you get to know the show better, just think of it as the serious podcast with the funny name!

The title of the show may at first appear to be a contradiction, when in fact it’s a reflection of a prevailing shift in the marketplace. The line between old and new and what’s relevant in business is blurring, and you’ll discover our guest experts enjoy bringing some clarity to the equation.

We hope you join us every join.

About The Show

This Old NEW Business is a weekly podcast show featuring sales and marketing like John Jantsch, Chris Brogan, and Jill Konrath sharing how businesses are successfully taking old practices for building profits, and making them new again –  by adapting to a digital, social, and global environment.

Many of us have to some extent resisted this transition, but we now of course realize

Our guests will be sharing inspiring stories and case studies from their experience working with real companies that have successfully made the transition to what works in business today.

Our first episodes with John Jantsch and Chris Brogan are now published, with Jill Konrath set to go live this week.

To download and listen to them more quickly, head over to iTunes or Stitcher If you search for it instead, you’ll find This Old New Business with Jeff Korhan under the Business category. Come back to JeffKorhan.com/podcasts for the show notes. That’s where you’ll find links to everything mentioned in the show.

Once we settle into a rhythm, the show will publish every Friday morning (North America time). However, to get things off to a running start we are publishing two episodes this week, with the third  and fourth close behind next week.

We Are Having a Contest!

Let’s have some fun with this.

To show our appreciation for you helping us get the word out, I’ll give away 12 signed copies of my book Built-In Social: Essential Social Marketing Practices for Every Small Business. This is a hard copy book that will be shipped, so I’ll have to limit the winners to the United States and Canada.

For my international friends only, I’ve got a complimentary 30-minute consultation with me via Skype.

You choose the topic. You will have to speak English of course. If your bandwidth is low or you are challenged with the English language, we can confine it to a Skype text chat.


Here’s all you have to do. 

  1. Head over to iTunes
  2. Download and listen to the show
  3. Leave a rating and review on iTunes
  4. Email me a screenshot of your review at [email protected]

I’ll leave the contest open through 6:00 PM August 15th, Chicago time.

Special Thanks

Regular readers know this podcast has been in the planning for some time now. I’d like to thank Mike Stelzner for first planting the idea when I was a guest on his Social Media Marketing Podcast.  Thanks also to John Lee Dumas for inspiring me to ignite at his daily Entrepreneur on Fire Podcast, but more importantly for the step-by-step guidance available his Podcast Paradise member community. Finally, thanks to Craig Price, host of the The Reality Check Podcast for invaluable last minute help to bring it all home.

Just as these friends have graciously shared their expertise and experience to help me move my business to the next level, This Old New Business with Jeff Korhan promises to do the same for you. Our upcoming special guests are leading experts on Facebook, Google+, content marketing, local small business, SEO, and more.

So, please stay tuned or head over to iTunes or Stitcher now to give it a listen.

One more thing: To get timely updates to your email inbox, please subscribe here.

How To Listen and Subscribe to Podcasts on iTunes and Stitcher

Since launching my podcast I’ve learned that podcasting is new to a lot of people. So, I’ve put together a video tutorial that will show you how to listen and subscribe to podcasts on iTunes and Stitcher using your computer or mobile device. And while there, how to leave a rating or review, as well as why those reviews are so helpful for those of us trying to spread the word.


About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley)  

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+.

Every Business is Now a Media Company

2013.6.2. News

There was a time when every business courted the media.

They (the media) were rightfully considered business partners because they could significantly help any company interested in publicizing an event or similar happening as news.

Today, every business (large or small) is now its own media company – and that is a responsibility that should not be taken lightly.

If your business makes the effort to learn the new forms of media it can build a platform that will become an essential digital asset for connecting with current and future customers.

Consumers are Hungry for News

“Consumers will always seek relevant news and information to make better buying decisions. Before social media, their primary sources for doing so were traditional media outlets such as radio, television, newspapers, and of course, word-of-mouth. According to a study by Pew Research Center, the Internet is now the leading source of information for consumers making buying decisions – ranking even higher than the recommendations of their friends.

The idea that consumers trust the Internet more than their friends may initially seem surprising. However, it’s quite likely that they’re simply using the Internet to validate those recommendations. Of course, this spells opportunity for small businesses that are ready to take the initiative with the considerable resources available to them, to publish solutions online that will attract the attention of consumer searching for them – especially those in their local communities.”

The preceding was excerpted from Built-In Social: Essential Social Marketing Practices for Every Small Business, by author Jeff Korhan (that’s me)

Read further for some key points about being a media company that came from a recent podcast interview with Mike Stelzner, CEO of Social Media Examiner, and host of the Social Marketing Podcast. 

Better yet, listen to the podcast too, because Mike is an exceptional interviewer. It is sure to inspire you with the possibilities that small businesses now have with respect to their media marketing.

Your Business is the News

Your business IS the news – think about that.

Traditional media such as newspapers cannot publish the news without the help of people and businesses that are “making the news.” You make it and they publish it. Got that?

So, if your business is the news, then whom better than you to tell that story, especially now that you have abundant resources for doing so, with most of them being completely free?

Broadcasting the news was a practice for which one formally had to be trained. You also required access to the necessary equipment, studios, and supporting personnel.

Today media is easy to use, and the investment is negligible. Plus, the format is very forgiving – now mistakes are even welcome because they humanize the news, making it even more interesting.

Nevertheless, please do get the necessary training and advice from sources like this blog, SocialMediaExaminer.com, ChrisBrogan.com, MariSmith.com, RazorSocial.com, and Grovo.com, to name a few.

The Best News is Specific and Relevant

Nobody knows your business and its customers better than you do.  Therefore, you can personalize your news to make it highly relevant and relatable.

This is the magic behind the success of most blogs:

The top blogs today are simply more relatable than traditional media, which makes them cool – and that gets their content shared.  (opening quote from Chapter 6 of Built-In Social).

When you use media to amplify and extend your expertise, then you become a true media company.

How to Build Your Platform

Mike Stelzner started Social Media Examiner using his expertise in the white paper business, which is a form of educational content commonly used by larger enterprises. He translated that expertise to helping small businesses with their social media marketing, and developed a digital platform is arguably priceless.

Yes, priceless. How can a price on a digital asset whose value is potentially limitless.

You can do the same in your niche.

Read more about how Mike accomplished his achievement by picking up a copy of Launch: How to Quickly Propel Your Business Beyond the Competition.

 Signing copies of Built-In Social in the Wiley booth at 2013 Book Expo America

Signing copies of Built-In Social at 2013 Book Expo America

Last week while doing a book signing at Book Expo America I had the opportunity to take some time to learn more about small businesses and what their social media challenges are. The most common topic of conversation was how can you build a platform to reach customers.

The answer is simple: Take the risk of focusing on your customers and provide answers to their top problems or desires.

What are the concerns or opportunities on the minds of your customers? That should be the focus of your media programming.

Where businesses fail with media is focusing on what they do. Instead, concentrate on what your business can do to help those that it can best serve.

In other words, use this new media to build your tribe.

That tribe is your audience. Use your media to care for them, and together you’ll make some great news with mutual benefits!

About the Author:  Jeff Korhan, MBA, helps mainstream small businesses create exceptional customer experiences that accelerate business growth. Get more from Jeff on LinkedInTwitter and Google+.

Jeff is also the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – Just Released April 2013 (Wiley)

Download a preview of Built-In Social here.

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