5 Writing Tips for Finishing Your Book on Time

www.jeffkorhan.com

The process of writing  is uniquely personal. Therefore, there are many idiosyncratic habits that many authors cling to.

That’s not what this article is about. These are breakthrough tips that will challenge what you have believed about the writing process.

I learned these tips on the way to writing my first traditionally published book, which was written in less than a month. In fact, they were a direct result of that intensive period of writing.

#1 – Writing is Easy – Editing is Hard

Writing a book is much more than writing, and that happens to be the first tip.

Once you have the basic outline for your book it’s time to start writing. It turns out the outline I created a full year before writing my book is nearly exactly what I followed when I finally got down to the writing, which happened to be a month before my publisher’s deadline.

Accept the fact that your first draft of your book will be crap and have to be rewritten. So, just get it done. As Seth Godin says, fail fast.

I wrote each chapter of my book in less than a day to meet that deadline. But that’s just the beginning.

What you will discover is writing is remembering. You’ll pull together all kinds of ideas; some will be brilliant and others will be edited out. By editing I’m talking about rewriting.

Having tried a number of methods, I learned that rewriting, again, and again, and again, is still much less time consuming than trying to clean up that original. If it starts as crap it will remain so until it is completely rewritten.

Editing is rewriting. It’s the hardest part of writing. Tweet this

#2 – Write Without a View

When I started writing my book my office had a beautiful view of a lake. That’s exactly why nothing happened, and how I ended up with such a tight deadline.

These days my office is a windowless room where I have no idea if its day or night, and that’s exactly what you need to if you are a writer.

In addition to avoiding distractions, when your energies are confined to a smaller space the focus on your writing intensifies.

Get rid of the view and watch your writing flow. Tweet this

#3 – Whether Flowing or Stuck, Keep Writing to Completion

Some days it was a challenge to write 2,500 words. Other days over 10,000 words flowed. The challenge is to keep your butt in the seat and accept what you create.

My goal every day was to write a chapter; and I did. I refused to leave that office until I had a complete piece, regardless of its quality. Finished is finished and it feels darn good.

That said, it is interesting that a longer piece of content is far more difficult to edit than one that is shorter. Why? We fall in love our ideas and dread the thought of tossing them out.

Whether you are writing the first draft or the fifth, keep going to completion. Tweet this

#4 – Question What Your Writing is About

It is much easier to write to a question than a subject heading. That’s how you draw out your best ideas and achieve clarity for your audience.

When you are writing, and especially when you are rewriting, ask questions.

  • What is this about?
  • What is the theme?
  • Where is this going?
  • What does this want to be when it grows up?!!

If you are at all like me, you may need to have a meltdown to make a breakthrough. Believe me, I had plenty. Thankfully meditation kept me sane. After that you will be at peace and create some of your best work.

Resistance to completing any project means its important to you.  Tweet this

#5 – Ask for Feedback Only When You Are Finished

The expression that everyone has a book inside of them is probably true. However, your book will not come out if you invite others to the party. You have to do this alone (unless you have a co-author) to bring out your unique perspective.

When I was done with my rewriting I invited friends I respect to offer their feedback. It was all valuable. Even the feedback I did not agree with forced me to challenge my own thinking.

You will become even more confident about your writing when it is challenged. Although, getting that feedback too early means your work is no longer your work, and that will create needless doubt.

Stephen King says, “Write with the door closed; rewrite with it open.”  Tweet this

This is more than great advice, it’s essential for getting YOUR book finished, not the book someone else wants you to write.

Are  you planning to or already writing a book? Leave a comment and share.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley 2013)  

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+.

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Using Trigger Words To Connect with Buyers

2013.6.24 Sell

One of the secrets of successful selling is making emotional connections.

One specific technique for accomplishing this is tuning into the specific words and phrases that your buyer uses. These keywords are a powerful means for literally speaking the same language.

This is one of those situations where the buyer is indeed right. Whatever words your buyer uses are the right ones for them, and that is why you want to be alert to the use of these trigger words

When I am doing my initial discovery work with clients, I’ll notice they will invariably use words that seem to jump out of the conversation.  How about you?

When the same words are repeated more than once, you know you have found the trigger words. These words indicate what is most to essential to that buyer.

My practice over the last 30 years is to write these comments in quotations to indicate that they are the exact words or phrases the buyer is using. Then inventory them for future use.

These are more than words, they are keywords that are not only relevant to this potential customer, but most likely many others just like them.

This, of course, is what makes them key words.

Trigger Words Make Personal Connections

In a world where the web is now central, the awareness of keywords for SEO and online discoverability is now quite common. Consider even 5-10 years ago this was not the case at all.

Yet even before the Internet, sales professionals were trained to use the words that resonated with their ideal customer. The idea was quite simply to speak their language.

Just as we all try to dress according to the expectations of our audience, we need to do the same with language. One reason for this is that you are creating the right energy.

When the spoken word resonates, it literally vibrates within our minds. This is true whether it is spoken aloud or used as a thought. In fact, this is the basis of a mantra in meditation.

A mantra is a focusing sound whose repetition focuses or directs the attention of the user to disengage from the repetitive thoughts that are otherwise controlling their minds.

Just as a mantra makes a personal connection, so too will your key words when used in conversation and proposals. It’s critical to use the exact words or phrases. That is essential for making the desired vibrational connection with your buyer.

Keyword Hashtags are Searchable Triggers

If you are going to make the effort to understand the right words for your ideal buyer, you may as well embed them into your digital conversations with hashtags to make those conversations searchable by buyers with similar needs.

Hashtags are invaluable for discovering potential buyers. Yet, this is only possible when those hashtags use the exact words and phrases that resonate with that target audience.

Using hashtags on Twitter, Google+, and now Facebook is often considered to be an eccentric habit of the technologically inclined. On the contrary, hashtags are proving to be viable ways for businesses to connect with new business opportunities.

Consider the following best practices for using trigger words in your sales and marketing communications.

  1. Trigger words are often repeated several times in the same conversation. They are words that trigger emotional responses, such as pain or desire.
  2. Develop the practice of writing down these trigger words exactly as they are given to you.
  3. Ask your buyer to elaborate more on the key words they tend to use. For example, landscape designers often discover that a meditation garden, a tranquility garden, and a healing garden are descriptions different customers will use to describe exactly the same garden. You have to ask questions to know for sure.
  4. Work these same words back into the conversation to acknowledge your understanding of the words that trigger emotional responses with your audience.  
  5. Make a list of the most common trigger words; and use them in both selling and marketing situations. This includes within your web copy to optimize it for search.

Now it’s your turn.

How are you using key words to trigger responses to your sales and marketing?

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

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