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This is Episode 27 of This Old New Business business podcast with Jeff Korhan.
Martin Limbeck is an international selling expert with extensive experience working with both American and European companies.
Regardless of apparent differences such as language and culture, we’re all human beings. This is why Martin likes to say: selling is selling. So, if you want to learn practical and uncomplicated ways to immediately increase your sales potential, this episode will not disappoint you.
Our Featured Guest: Martin Limbeck
Martin Limbeck is an international sales authority, sought after keynote speaker, and the author of NO Is Short for the Next Opportunity. He draws on real-life sales experiences to help business owners and sales professionals develop pride, passion, and perseverance – so they will love their work and close more deals.
Successful Sellers Have a Winners Mindset
Anyone that sells knows you cannot sell anything if you are not sold on the value your company can bring to your prospective customer. You have to believe in yourself, the company you represent, and of course, your customer.
Martin completed his high school education here in the United States as a foreign exchange student. That was his first experience with the American culture, which naturally differs in some ways from his native German culture. Listen to the audio to hear his story.
Especially in international selling situations where unexpected circumstances are likely to arise, Martin stresses the importance of having a winners mindset. Regardless of the culture, people want to buy from winners that work harder for the customer.
Invest in Your Customer Relationships
Martin’s formula for international selling success is quite simple. Start with 
understanding your customer. This obviously requires research that is readily accomplished using the abundant information available online.
Next is investing in your relationship with the customer by showing him or her from the heart that you care.
Readiness for the next opportunity begins with a mindset, but it is sustainable only by consistently investing in relationships. One of Martin’s practices is making at least two phone calls every day to his customers. How about you?
How is your business getting ready for the next opportunity?
Lighting Round Tips and Advice
Martin’s Top Sales or Marketing Advice – Shovel first; collect second. You’ll have to listen to the audio to fully appreciate Martin’s life lesson about selling in an American vs a European culture.
His Favorite Productivity Tip – Cold calling customers. It works.
A Quote that has Inspired Martin’s Success – “The winner isn’t always the one with the fastest car; it’s the one that refuses to lose.” Dale Earnhardt
Key Take-Aways
- Invest in your customer and yourself
- Learn more about Martin at MartinLimbeck.com or on Twitter at @martinlimbeck
- Check out Martin’s latest book, NO Is Short for Next Opportunity
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About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.
He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+
