International Selling: How to Be Ready for The Next Opportunity

This is Episode 27 of This Old New Business business podcast with Jeff Korhan.

International Selling: How to Be Ready for The Next Opportunity

Martin Limbeck is an international selling expert with extensive experience working with both American and European companies.

Regardless of apparent differences such as language and culture, we’re all human beings. This is why Martin likes to say: selling is selling. So, if you want to learn practical and uncomplicated ways to immediately increase your sales potential, this episode will not disappoint you.

Our Featured Guest: Martin Limbeck

International Selling: How to Be Ready for the Next OpportunityMartin Limbeck is an international sales authority, sought after keynote speaker, and the author of NO Is Short for the Next Opportunity. He draws on real-life sales experiences to help business owners and sales professionals develop pride, passion, and perseverance – so they will love their work and close more deals.

Successful Sellers Have a Winners Mindset

Anyone that sells knows you cannot sell anything if you are not sold on the value your company can bring to your prospective customer. You have to believe in yourself, the company you represent, and of course, your customer.

Martin completed his high school education here in the United States as a foreign exchange student. That was his first experience with the American culture, which naturally differs in some ways from his native German culture. Listen to the audio to hear his story.

Especially in international selling situations where unexpected circumstances are likely to arise, Martin stresses the importance of having a winners mindset. Regardless of the culture, people want to buy from winners that work harder for the customer.

Invest in Your Customer Relationships

Martin’s formula for international selling success is quite simple. Start with International Selling: How to Be Ready for the Next Opportunityunderstanding your customer. This obviously requires research that is readily accomplished using the abundant information available online.

Next is investing in your relationship with the customer by showing him or her from the heart that you care.

Readiness for the next opportunity begins with a mindset, but it is sustainable only by consistently investing in relationships. One of Martin’s practices is making at least two phone calls every day to his customers. How about you?

How is your business getting ready for the next opportunity?

Lighting Round Tips and Advice

Martin’s Top Sales or Marketing Advice – Shovel first; collect second. You’ll have to listen to the audio to fully appreciate Martin’s life lesson about selling in an American vs a European culture.

His Favorite Productivity Tip – Cold calling customers. It works.

A Quote that has Inspired Martin’s Success – “The winner isn’t always the one with the fastest car; it’s the one that refuses to lose.” Dale Earnhardt

Key Take-Aways

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

Let your Twitter followers know about this podcast with this ready-made tweet.

If you enjoyed this episode of This Old New Marketing podcast, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

Podcast Launch: This Old New Business with Jeff Korhan


This is the official launch of our new weekly podcast show: This Old New Business.

I know, it’s a curious title.

Until you get to know the show better, just think of it as the serious podcast with the funny name!

The title of the show may at first appear to be a contradiction, when in fact it’s a reflection of a prevailing shift in the marketplace. The line between old and new and what’s relevant in business is blurring, and you’ll discover our guest experts enjoy bringing some clarity to the equation.

We hope you join us every join.

About The Show

This Old NEW Business is a weekly podcast show featuring sales and marketing like John Jantsch, Chris Brogan, and Jill Konrath sharing how businesses are successfully taking old practices for building profits, and making them new again –  by adapting to a digital, social, and global environment.

Many of us have to some extent resisted this transition, but we now of course realize

Our guests will be sharing inspiring stories and case studies from their experience working with real companies that have successfully made the transition to what works in business today.

Our first episodes with John Jantsch and Chris Brogan are now published, with Jill Konrath set to go live this week.

To download and listen to them more quickly, head over to iTunes or Stitcher If you search for it instead, you’ll find This Old New Business with Jeff Korhan under the Business category. Come back to for the show notes. That’s where you’ll find links to everything mentioned in the show.

Once we settle into a rhythm, the show will publish every Friday morning (North America time). However, to get things off to a running start we are publishing two episodes this week, with the third  and fourth close behind next week.

We Are Having a Contest!

Let’s have some fun with this.

To show our appreciation for you helping us get the word out, I’ll give away 12 signed copies of my book Built-In Social: Essential Social Marketing Practices for Every Small Business. This is a hard copy book that will be shipped, so I’ll have to limit the winners to the United States and Canada.

For my international friends only, I’ve got a complimentary 30-minute consultation with me via Skype.

You choose the topic. You will have to speak English of course. If your bandwidth is low or you are challenged with the English language, we can confine it to a Skype text chat.

Here’s all you have to do. 

  1. Head over to iTunes
  2. Download and listen to the show
  3. Leave a rating and review on iTunes
  4. Email me a screenshot of your review at [email protected]

I’ll leave the contest open through 6:00 PM August 15th, Chicago time.

Special Thanks

Regular readers know this podcast has been in the planning for some time now. I’d like to thank Mike Stelzner for first planting the idea when I was a guest on his Social Media Marketing Podcast.  Thanks also to John Lee Dumas for inspiring me to ignite at his daily Entrepreneur on Fire Podcast, but more importantly for the step-by-step guidance available his Podcast Paradise member community. Finally, thanks to Craig Price, host of the The Reality Check Podcast for invaluable last minute help to bring it all home.

Just as these friends have graciously shared their expertise and experience to help me move my business to the next level, This Old New Business with Jeff Korhan promises to do the same for you. Our upcoming special guests are leading experts on Facebook, Google+, content marketing, local small business, SEO, and more.

So, please stay tuned or head over to iTunes or Stitcher now to give it a listen.

One more thing: To get timely updates to your email inbox, please subscribe here.

How To Listen and Subscribe to Podcasts on iTunes and Stitcher

Since launching my podcast I’ve learned that podcasting is new to a lot of people. So, I’ve put together a video tutorial that will show you how to listen and subscribe to podcasts on iTunes and Stitcher using your computer or mobile device. And while there, how to leave a rating or review, as well as why those reviews are so helpful for those of us trying to spread the word.


About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley)  

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+.

Marketing to Be a Distinctive Business

Everyone is on a journey. Our job as businesses is to make the journey of our potential buyers better in some way. We have to be THE preferred solution – the oasis in a desert of clutter that inspires them to action. This means becoming a distinctive business. Failing to distinguish your business is to […]

Read the full article

Preparing Your Business for Digital Disruption

In a recent guest post about the intersection of customer service and marketing I realized this: There are two questions every business should be asking: #1 – How will digital change or even eliminate proven business practices? #2 – How soon could that happen – and what then? The premise of the aforementioned article was […]

Read the full article

Social and Mobile are Universally Global

While vacationing in Mexico this week, I could not help but notice that even in this developing country, mobile is not the future – it’s here now, and bigger than one might have expected. While the quality of running water in this little resort town may not be up to the standards most of us […]

Read the full article