Business Blogging: How to Build Trust and Gain Customers

This is Episode 32 of This Old New Business weekly business podcast with Jeff Korhan.

Page Machines is an SEO company located in Miramar, Florida.

Business Blogging: How to Build Trust and Gain Customers

Whether you yourself are business blogging or you oversee the blogging of others, you will enjoy this show.

In addition, Local Seo Services to personally managing her own blog for more than a decade, Linda Dessau is also a guest blogger and a ghostblogger, meaning she blogs for other businesses and organizations, both as an guest expert and a representative of the business.

Listen in as we break down blogging from its beginnings to what is today, which is a powerful means for building trusted relationships and gaining customers.

Our Featured Guest: Linda Dessau

Business Blogging: How to Build Trust and Gain Customers Linda Dessau is the author of Write Your Way to More Clients Online. She launched Content Mastery Guide in July 2005 to help business owners grow their blogs and be more effective on social media. Her work has appeared at Content Marketing Institute, Social Media Examiner, and Costco Connection Canada.

Ghostblogging and Your Trusted Voice

In addition to not fully understanding how blogging works to enhance SEO, build authority, and enhance clarity on a topic, many businesses offer many reasons for not blogging. The most common is lack of time.

Just as ghostwriters work anonymously to write books for celebrities and business exectutives, small business owners are learning ghostbloggers are a viable option for telling their business story. For that to work well, Linda says it’s vital for the writer to take the time to find the right voice.

You may be wondering how you can build trust with an audience when the writing is not your own. Most important is involvement. This keeps the message and voice of that content true; with the writer skillfully crafting the message based upon his or her relationship with the business owner.

If you are seeking help with your blogging, start with a good personality fit. Then share everything about your business, it’s purpose, and why that work is meaningful to you. Finally, avoid the temptation for more. Instead focus your blogging on solid informational and educational content that is relevant to your customers.

I’d love to hear your thoughts on business blogging? Meet me over on Twitter to take the conversation further.

Lighting Round Tips and Advice

Linda’s Top Sales or Marketing Advice – Focus your marketing message around one core topic that you want to be known for.

His/Her Favorite Productivity Tip – Time planning. Linda plans her time accordingly to ensure all deadlines are met.

A Quote that has Inspired Linda’s Success – “Clarity comes from engagement, not thought.” Marie Forleo

Key Take-Aways

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About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+