Podcast Launch: This Old New Business with Jeff Korhan


This is the official launch of our new weekly podcast show: This Old New Business.

I know, it’s a curious title.

Until you get to know the show better, just think of it as the serious podcast with the funny name!

The title of the show may at first appear to be a contradiction, when in fact it’s a reflection of a prevailing shift in the marketplace. The line between old and new and what’s relevant in business is blurring, and you’ll discover our guest experts enjoy bringing some clarity to the equation.

We hope you join us every join.

About The Show

This Old NEW Business is a weekly podcast show featuring sales and marketing like John Jantsch, Chris Brogan, and Jill Konrath sharing how businesses are successfully taking old practices for building profits, and making them new again –  by adapting to a digital, social, and global environment.

Many of us have to some extent resisted this transition, but we now of course realize

Our guests will be sharing inspiring stories and case studies from their experience working with real companies that have successfully made the transition to what works in business today.

Our first episodes with John Jantsch and Chris Brogan are now published, with Jill Konrath set to go live this week.

To download and listen to them more quickly, head over to iTunes or Stitcher If you search for it instead, you’ll find This Old New Business with Jeff Korhan under the Business category. Come back to JeffKorhan.com/podcasts for the show notes. That’s where you’ll find links to everything mentioned in the show.

Once we settle into a rhythm, the show will publish every Friday morning (North America time). However, to get things off to a running start we are publishing two episodes this week, with the third  and fourth close behind next week.

We Are Having a Contest!

Let’s have some fun with this.

To show our appreciation for you helping us get the word out, I’ll give away 12 signed copies of my book Built-In Social: Essential Social Marketing Practices for Every Small Business. This is a hard copy book that will be shipped, so I’ll have to limit the winners to the United States and Canada.

For my international friends only, I’ve got a complimentary 30-minute consultation with me via Skype.

You choose the topic. You will have to speak English of course. If your bandwidth is low or you are challenged with the English language, we can confine it to a Skype text chat.


Here’s all you have to do. 

  1. Head over to iTunes
  2. Download and listen to the show
  3. Leave a rating and review on iTunes
  4. Email me a screenshot of your review at [email protected]

I’ll leave the contest open through 6:00 PM August 15th, Chicago time.

Special Thanks

Regular readers know this podcast has been in the planning for some time now. I’d like to thank Mike Stelzner for first planting the idea when I was a guest on his Social Media Marketing Podcast.  Thanks also to John Lee Dumas for inspiring me to ignite at his daily Entrepreneur on Fire Podcast, but more importantly for the step-by-step guidance available his Podcast Paradise member community. Finally, thanks to Craig Price, host of the The Reality Check Podcast for invaluable last minute help to bring it all home.

Just as these friends have graciously shared their expertise and experience to help me move my business to the next level, This Old New Business with Jeff Korhan promises to do the same for you. Our upcoming special guests are leading experts on Facebook, Google+, content marketing, local small business, SEO, and more.

So, please stay tuned or head over to iTunes or Stitcher now to give it a listen.

One more thing: To get timely updates to your email inbox, please subscribe here.

How To Listen and Subscribe to Podcasts on iTunes and Stitcher

Since launching my podcast I’ve learned that podcasting is new to a lot of people. So, I’ve put together a video tutorial that will show you how to listen and subscribe to podcasts on iTunes and Stitcher using your computer or mobile device. And while there, how to leave a rating or review, as well as why those reviews are so helpful for those of us trying to spread the word.


About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley)  

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+.

Facebook Contest Engages Small Business

Once in a while you come across an opportunity that is a no-brainer – such as receiving FREE stuff.

Facebook wants to help small businesses, and they believe the best way they can accomplish that is introducing you to the benefits of Facebook advertising.

FREE Facebook Advertising

So, they have launched a contest, one that will earn you up to $150 of FREE Facebook advertising just for signing up and attracting at least 100 new Facebook fans before the contest closes on April 1st.

If you are especially ambitious, you may wish to go for the opportunity to be one of ten small businesses that will win $10,000 – awarded to those that achieve the most Facebook likes during that same period.

We all know the odds againtst winning $10,000 – so let’s forget about that and just focus on what is easily achievable, as well as other tangible benefits for your small business.

Have you tried Google advertising? Most of you will answer as I will – no.

Learn How Facebook Advertising Works

So, why not give this a try on their dime?  You can reason that Facebook is trying to suck you into trying Facebook advertising, with the hopes you will then use it on a regular basis.

Is there any risk? Not from my chair. This is an opportunity to learn a new skill, one that you can later apply when the timing is right for your business.

You’ll never know until you give it a try, and you can do that by signing up right here.

I’m in. How about you?

Plus, you can use this as an opportunity to tap into the loyalty you have earned with your community to gain more fans, by encouraging them to introduce you to their friends.

Knowing that Facebook advertising is quite economical, aren’t you curious if it will help you grow your fan and customer base?

Why not learn a few things about Facebook advertising before you need to – especially if Facebook is willing to effectively train you for free?

If it proves to be a good thing, you’ll be ready to integrate it into future marketing campaigns. In other words, use this as an opportunity to gain the experience, even if you just put into a drawer for future use.

You may discover you love it – and I’m sure that is their motivation. However it works out, you will have acquired the experience to later make the right decisions for your small business.

It could come in very handy when you need it most.

Does Your Small Business Need A Boost?

In conjunction with this contest, Facebook is hosting events around the county to provide tips for using Facebook to grow your business. It’s a called Small Business Boost.

These are legitimate events put on with the U.S. Chamber of Commerce.

Now, in the spirit of community and sharing, I can use your help. 

Please forward this to a friend that can benefit from the FREE information that is shared here, and encourage them to join our community by Liking my Facebook page.

BONUS: Here’s a hugely popular article on How to Prevent Your Facebook Account From Hackers.

If you want to learn more about Facebook advertising, watch my video interview with Amy Porterfield, co-author or Facebook Marketing for Dummies. She’s definitely got the goods on Facebook marketing.

Come back next week for an exclusive video interview with New York Times bestselling author Chris Brogan on the merits of Google+ for small business.

You don’t want to miss it!  

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