Social Selling: Taking Action for Your Customers

August 5, 2015 by

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Social Selling: Taking Action for Your Customers

This is Episode 47 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode we sit down to discuss social selling with Jeffrey Hayzlett, former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett.

Jeffrey imparts lessons that dare companies and their leaders to define where they want to go and fearlessly do what it takes to get there, by caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles.

Think Big Act Bigger

Social Selling: Taking Action for Your Customers You can tell from the title of Jeffrey Hazylett’s new book, Think Big Act Bigger: The Rewards of Being Relentless, that he believes in authenticity, because that personal quality cuts through whatever stands between you and getting things done for your customers. Social selling only leads to business growth when further action is taken that improves their situation.

Jeffrey’s Top Sales and Marketing Advice –  Jeffrey advocates using social selling tools like Hootsuite to listen, engage and give people the opportunty to educate you about their relevant problems, to then open the door for collaboratively developing solutions they are willing to buy.

His Favorite Productivity Tips – In Think Big Act Bigger, Jeffrey discusses why every entrepreneur should be thinking about what’s next for his or her business, its customers, and and competitors. This can be easily managed by compiling shareable lists for keeping everyone productively focused on winning.

A Quote that has Inspired Jeffrey’s Success – “Cry havoc and let slip the dogs of war.” – Shakespeare. This is Hayzlett’s mantra that keeps him aware of thinking big and taking action to win.

I’d love to hear your latest thoughts on social selling? Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • Learn more about Jeffrey and all of his business ventures, including C-Suite TV and C-Suite Book Club at Hayzlett.com
  • Check out Think Big Act Bigger and pre-order a copy here. It’s available in print, ebook and audiobook.
  • One of Jeffrey’s top tips for business growth is stalking potential customers to gain the knowledge that will prepare you for earning their trust.

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode of This Old New Marketing podcast, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+

Meditation Practice: How to Be a Better You

July 16, 2015 by

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Meditation Practice: How to Be a Better You

This is Episode 46 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode we are going to talk about a subject I am very passionate about, and that is the meditation practice and how to implement a meditation routine in your daily life. You may be wondering why meditation is being discussed on a business podcast.

The reason, in addition to the fact that many of you have asked me to share what I’ve learned as a meditation instructor for nearly 15 years, is that there are many practical benefits to meditation, including greater productivity and creativity, increased energy, and what most people are familiar with – a greater ability to manage stress.

We’ve all experienced times when it seems we are no longer running the business, but rather it is running us. That’s what happened in my early days as an entrepreneur, and that’s what led me to learning meditation and then later becoming a meditation instructor.

I’m going to share that journey, then get into the fundamentals of a meditation practice, what it is and what it isn’t, how meditation is practiced, and really how it works on a practical level.

Meditation Practice: How to Be a Better You


Jeff Korhan with Deepak Chopra, MD at Meditation Instructor Certification

I’d love to hear your thoughts on the meditation practice?  Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • Jeff Korhan trained as a meditation instructor with Deepak Chopra, MD
  • The true purpose of meditation is to discover one’s essential nature
  • Meditation is closely related to the physical practice of yoga.
  • There are only three possible experiences with a traditional meditation practice.
  • When meditation changes you for the better, your physical environment responds in kind.
  • In lieu of a personal mantra, you can use the universal So Hum mantra. More on how that practice works here.
  • Listen to the end, because there is a pretty amazing true story in the last 5 minutes.

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode of This Old New Marketing podcast, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+

Communicate a Bigger Vision with Content Marketing

August 27, 2014 by

If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing […]

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Entrepreneurship is New: And Old and New Again

August 1, 2014 by

This is Episode 2 of This Old New Business weekly business podcast with Jeff Korhan. Welcome to the 2nd episode of This Old New Business Marketing, where Chris Brogan and I discuss entrepreneurship. You will really enjoy this conversation. Chris is a master storyteller, and one of the most respected personalities in the world of entrepreneurship. He […]

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How to Author, Publish, and Market Your Book

December 13, 2012 by

It has been said that there is a book within each and every one of us. While the greatest challenge may seem to be writing your novel or non-fiction business book – and it is indeed a challenge to do it well. That is nothing compared to getting those books into the hands of readers. […]

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