Digital Innovation: How Millennials are Redefining Work

Digital Innovation: How Millennials are Redefining Work

This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation).

The Boundaryless Generation

Digital Innovation: How Millennials are Redefining Work More than technology, it was the Internet that removed barriers for learning, communicating and accessing sources of influence and authority. Yet, it’s digital innovation that is serving to take that trend further and faster.

According to Ryan Jenkins, “Anything cumbersome will soon be eradicated.” That’s a strong statement, but one only has to look at how Uber has seemingly overnight become the largest taxi company in the world, and without the investment in the traditional hard assets.

Ryan says that while some suggest millennials do not have a strong work ethic, the truth is their capabilities are often underutilized because their knack for digital innovation tends to accomplish more with greater efficiency.

The trend toward flatter organizations with less hierarchy is being influenced by a generation that is accustomed to exploring limits, especially with technology. If your business is not embracing digital innovation, it may be erecting boundaries to future growth.

Listen in as Ryan offers a number of insights into how you can make that happen.

I’d love to hear your thoughts on digital innovation? Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • Zappos is one organization that is exploring a flatter organization structure using the principles of holocracy.
  • “Content is king. Context is God.” by Gary Vaynerchuk is a quote that has inspired Ryan’s success. It is a nod to the fact that digital and social provide a window into who you are as a business and a person.
  • You can learn more about Ryan, his Next Generation Work Trends podcast, and his books at
  • If you wish to personally connect with Ryan, email him at [email protected]
  • Ryan and Jeff both graduated from Miami University, which according to the Princeton Review proudly ranks among the top universities in the United States for entrepreneurship.


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Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

Facebook Marketing: Attracting Your Ideal Audience

This Old New Business Podcast with Jeff Korhan

This is Episode 7 of This Old New Business weekly business podcast with Jeff Korhan.

I have to be honest. I have not been a big fan of Facebook for marketing my business. However, this conversation with Mike Gingerich changed my thinking, and it just may do the same for you.

Mike genuinely likes to help people, so listen in as he share’s a wealth of information that will help you better understand Facebook, including how it differs from Google+, why Facebook does some of the crazy things they do, how to get more engagement on Facebook, and how to use Facebook’s ad network to hit your ideal target audience.

Plus, you’ll learn a few tips for integrating Facebook marketing into an overall digital marketing strategy.

Our Featured Guest: Mike Gingerich

Facebook Marketing: Attracting Your Ideal AudienceMike Gingerich is best known as the co-founder of Tabsite, a leading Facebook Page app platform for contests and lead capture. He is also a Facebook marketing speaker, strategist, and writer for notable business publications.

Mike hails from the Hoosier heartland of Indiana, and therefore is naturally an avid basketball fan. His small business digital podcast is appropriately named Halftime Mike.

Facebook Demographics are One of a Kind

When the Facebook Like feature was released in early 2010, many of us got excited about it’s possibilities. We realized Facebook was gathering rich, contextual data that businesses could use to attract and engage their ideal audience.

That reality still exists, except we have to work a little harder to leverage it’s possibilities. The good news is that the demographics of Facebook are like no other. As we discussed how Facebook compares to Google+ and the other social networks, Mike notes that unlike the others, every demographic is represented on Facebook, with the 50+ age group being the strongest. 

The majority of businesses are targeting people between the ages of 20 and 60, and you can find them all actively engaging on Facebook.

How to Increase Engagement on Facebook

Like so many other things digital, Facebook is an ongoing experiment for businesses these days. Mike suggests starting with Facebook Insights on your business page to learn when your audience is most active online. Then experiment with a variety of posts (photo post, text only post, link post, etc) to learn what favorably moves the needle.

Mike’s Facebook strategy is dedicating 50% of his Facebook content to either solving problems or entertaining. Yes, it is true that for the most part Facebook is for showing off. The idea behind this approach is sharing relevant content that builds likeabilty and trust. In other words, attraction and engagement create the potential for capturing leads.

If you devote half of your efforts to attraction and engagement, they will be there for you when you make your business offers.

Facebook Advertising Explained

If you are not getting results with Facebook advertising it may be that you do not clearly know who you are targeting. There is no question that Facebook’s ad network is a great way to hit your target audience, but only if you can define that audience well.

It should not come as a surprise that Facebook wants you to advertise, so they offer different means for accomplishing this. If you want easy, then boosting a post is for you. There is also the Facebook Ads Manger and the browser based Power Editor.

As the name implies, the Power Editor is for those that want access to the latest and most powerful features. You can find it here and learn how to use it here.

Lighting Round Tips and Advice

Mike’s Top Sales or Marketing Advice – Know your ideal audience and speak directly to them in your messaging.

His Favorite Productivity Tip – Use Feedly and Buffer for consuming and sharing content. Learn more social media efficiency tips from Mike here.

A Quote that has Inspired Mike’s Success – “Be distinct. The alternative is extinct.” Tom Peters and Robert Waterman, authors of In Search of Excellence

Key Take-Aways

  • The Facebook ad network is by far the best way to hit your ideal target audience, provided you know who that audience is.
  • You have to experiment with post types and Facebook ads to attract your audience and keep them engaged.
  • Here is the link to the 3 Key Elements of a Digital Marketing Strategy post that Mike mentioned.
  • Join Mike and leading social media experts next week for the online Doable Social Summit. Use code jeffkorhan and save $97 on your registration! Valid for regular or VIP pass.
  • You can find Mike online at and on Facebook.
  • Check out The Halftime Mike Podcast Show .
  • Learn more about the Tabsite Facebook Platform

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

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Please let your Twitter followers know about this podcast. One click on this ready-made tweet will make that super easy.

If you enjoyed this episode of This Old New Marketing podcast, please head over to iTunes to leave a rating, write a review, or subscribe.   If you use Stitcher, click here to leave a rating, write a review, and subscribe.

How is your business using Facebook marketing to attract your ideal audience?

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

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