Digital Innovation: How Millennials are Redefining Work

Digital Innovation: How Millennials are Redefining Work

This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation).

The Boundaryless Generation

Digital Innovation: How Millennials are Redefining Work More than technology, it was the Internet that removed barriers for learning, communicating and accessing sources of influence and authority. Yet, it’s digital innovation that is serving to take that trend further and faster.

According to Ryan Jenkins, “Anything cumbersome will soon be eradicated.” That’s a strong statement, but one only has to look at how Uber has seemingly overnight become the largest taxi company in the world, and without the investment in the traditional hard assets.

Ryan says that while some suggest millennials do not have a strong work ethic, the truth is their capabilities are often underutilized because their knack for digital innovation tends to accomplish more with greater efficiency.

The trend toward flatter organizations with less hierarchy is being influenced by a generation that is accustomed to exploring limits, especially with technology. If your business is not embracing digital innovation, it may be erecting boundaries to future growth.

Listen in as Ryan offers a number of insights into how you can make that happen.

I’d love to hear your thoughts on digital innovation? Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • Zappos is one organization that is exploring a flatter organization structure using the principles of holocracy.
  • “Content is king. Context is God.” by Gary Vaynerchuk is a quote that has inspired Ryan’s success. It is a nod to the fact that digital and social provide a window into who you are as a business and a person.
  • You can learn more about Ryan, his Next Generation Work Trends podcast, and his books at Ryan-Jenkins.com
  • If you wish to personally connect with Ryan, email him at [email protected]
  • Ryan and Jeff both graduated from Miami University, which according to the Princeton Review proudly ranks among the top universities in the United States for entrepreneurship.

 

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About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedInTwitterFacebook, and Google+