Podcasting for Events: How to Create Valuable Content and Networking

This is Episode 29 of This Old New Business weekly business podcast with Jeff Korhan.

Podcasting for Events: How to Create Valuable Content and Networking

Craig Price has been a podcaster since the days when most people couldn’t even figure out how to download a podcast to their mobile device. Now that podcasting is cool again, it’s interesting to learn how the pros have managed and evolved with their shows over time.

As a professional speaker, Craig Price learned from the beginning how to use podcasting for creating valuable content and networking at live events.

Listen in as Craig shares how to use podcasting for events to make new friends, and build your business in the process. Everyone wants to tell their story, so this practice is one that could make you quite popular at your next industry conference or trade show.

Our Featured Guest: Craig Price

Podcasting for Events: How to Create Valuable Content  and NetworkingCraig Price is the host and producer of the popular Reality Check with Craig Price podcast. Each week Craig Price sits down to discover the “reality” of someone’s profession or expertise. You can listen to past episodes and subscribe to his podcast at realitycheckpodcast.com

Learn What Your Audience Wants

Craig Price started podcasting five years ago simply because he enjoyed learning from podcasts and decided it could be another way to offer value to his audience.

As a professional speaker Craig works with a variety of audiences, which is reflected in his Reality Check podcast.  He believes people are interested in learning something new, and giving it to them honors a commitment to the audience. 

Craig Price tries new approaches to learn more about his audience and what they want. The result is intentionally keeping his podcast “nicheless.” Guests have ranged from an active FBI agent to a brothel owner, along with regular people from all walks of life.

Experiment with Event Podcasting

Craig’s first podcast episodes involved simply taking basic recording to a convention and inviting people to share their story. Not surprisingly, the ten available openings were quickly filled.

The podcasts Craig Price creates for events not only profile his show and its guests, they also create valuable content that helps to promote the event, before, during, and what follows thereafter. As you may imagine, event organizers are warming up to podcasting as a networking and promotional tool.

Live Event Podcasting Recommendations

  • Skype or telephone interviews with attendees before the event
  • Live commentary or one-to-one interviews during the event
  • A panel discussion as an general event session
  • Recapping or summarizing the event as a closing keynote

Of course, if the resources are available, any podcast can also include a video component. For example, some video podcasts are recorded with Google Hangouts, which stream live to YouTube and are then captured as recorded video.

Have you considered podcasting to create valuable content and enhance networking opportunities at your event?

Lighting Round Tips and Advice

Craigs’s Top Sales or Marketing Advice – Request LinkedIn recommendations. Craig Price finds they are easy to get if you simply ask after delivering quality work.

His Favorite Productivity Tip – “Worst to first.” This is Craig’s approach to productivity: Tackle the tough projects first thing. Although, he suggests everyone find what works best for them.

A Quote that has Inspired Craig’s Success – Instead of quotes, Craig likes to surround himself with reminders of his most meaningful accomplishments.

Key Take-Aways

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If you enjoyed this episode of This Old New Marketing podcast, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

Podcast Launch: This Old New Business with Jeff Korhan


This is the official launch of our new weekly podcast show: This Old New Business.

I know, it’s a curious title.

Until you get to know the show better, just think of it as the serious podcast with the funny name!

The title of the show may at first appear to be a contradiction, when in fact it’s a reflection of a prevailing shift in the marketplace. The line between old and new and what’s relevant in business is blurring, and you’ll discover our guest experts enjoy bringing some clarity to the equation.

We hope you join us every join.

About The Show

This Old NEW Business is a weekly podcast show featuring sales and marketing like John Jantsch, Chris Brogan, and Jill Konrath sharing how businesses are successfully taking old practices for building profits, and making them new again –  by adapting to a digital, social, and global environment.

Many of us have to some extent resisted this transition, but we now of course realize

Our guests will be sharing inspiring stories and case studies from their experience working with real companies that have successfully made the transition to what works in business today.

Our first episodes with John Jantsch and Chris Brogan are now published, with Jill Konrath set to go live this week.

To download and listen to them more quickly, head over to iTunes or Stitcher If you search for it instead, you’ll find This Old New Business with Jeff Korhan under the Business category. Come back to JeffKorhan.com/podcasts for the show notes. That’s where you’ll find links to everything mentioned in the show.

Once we settle into a rhythm, the show will publish every Friday morning (North America time). However, to get things off to a running start we are publishing two episodes this week, with the third  and fourth close behind next week.

We Are Having a Contest!

Let’s have some fun with this.

To show our appreciation for you helping us get the word out, I’ll give away 12 signed copies of my book Built-In Social: Essential Social Marketing Practices for Every Small Business. This is a hard copy book that will be shipped, so I’ll have to limit the winners to the United States and Canada.

For my international friends only, I’ve got a complimentary 30-minute consultation with me via Skype.

You choose the topic. You will have to speak English of course. If your bandwidth is low or you are challenged with the English language, we can confine it to a Skype text chat.


Here’s all you have to do. 

  1. Head over to iTunes
  2. Download and listen to the show
  3. Leave a rating and review on iTunes
  4. Email me a screenshot of your review at [email protected]

I’ll leave the contest open through 6:00 PM August 15th, Chicago time.

Special Thanks

Regular readers know this podcast has been in the planning for some time now. I’d like to thank Mike Stelzner for first planting the idea when I was a guest on his Social Media Marketing Podcast.  Thanks also to John Lee Dumas for inspiring me to ignite at his daily Entrepreneur on Fire Podcast, but more importantly for the step-by-step guidance available his Podcast Paradise member community. Finally, thanks to Craig Price, host of the The Reality Check Podcast for invaluable last minute help to bring it all home.

Just as these friends have graciously shared their expertise and experience to help me move my business to the next level, This Old New Business with Jeff Korhan promises to do the same for you. Our upcoming special guests are leading experts on Facebook, Google+, content marketing, local small business, SEO, and more.

So, please stay tuned or head over to iTunes or Stitcher now to give it a listen.

One more thing: To get timely updates to your email inbox, please subscribe here.

How To Listen and Subscribe to Podcasts on iTunes and Stitcher

Since launching my podcast I’ve learned that podcasting is new to a lot of people. So, I’ve put together a video tutorial that will show you how to listen and subscribe to podcasts on iTunes and Stitcher using your computer or mobile device. And while there, how to leave a rating or review, as well as why those reviews are so helpful for those of us trying to spread the word.


About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley)  

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+.