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This is Episode 53 of This Old New Business weekly business podcast with Jeff Korhan.
In this episode, Stephanie Sammons brings us up-to-date on the most current practices for building your network influence with LinkedIn.
Stephanie is a Gen X corporate renegade turned entrepreneur and author of Linked to Influence, an Amazon #1 bestseller. Stephanie is also a speaker, coach, and online thought leader who teaches entrepreneurs how to build digital (and real-life) influence to achieve their ideal work life.
People Have to Feel Like They Know You
There are over 400,000 active LinkedIn users, but the majority are passive or partial users. Like any other networking platform, your results are directly proportional to your investment.
According to Stephanie Sammons, your LinkedIn profile should clearly describe what you do, exactly who you help, and how or why you are different. To accomplish this, she suggests we focus on the three P’s:
- Personality
- Passion
- Perspective
Attracting leads and earning referrals from your social networks ultimately comes down to investing in quality connections to develop trust. LinkedIn provides the tools, but it’s up to each of us to use them to add value to our network connections so that they feel like they know us.
To put this into perspective, only .0025% (one-quarter of one percent) of all LinkedIn users take advantage of the LinkedIn Publisher platform. It’s possible LinkedIn may either cap this feature or make it a premium service, just as they have done with InMails, so get in there and take advantage of it now.
Listen in as Stephanie shares a number of other insider tips, including how to properly format your images for LinkedIn, new Group Features, and your LinkedIn Author Page, a feature many do not even realize they have.
I’d love to hear your thoughts on network influence? Meet me over on Twitter to take the conversation further.
Key Take-Aways
- Learn more about Stephanie Sammons and her new book, Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Ideal Clients on LinkedIn
- Visit Stephanie’s LinkedIn Author Page to learn more about her work
- Stephanie Sammons is a repeat guest on the show. Listen to our earlier conversation here.
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About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.
He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+
It should go without saying that if your marketing speaks to everyone, then it speaks to no one in particular. Mass advertising once worked for big brands, but that strategy is no longer viable for businesses of any size.
