I Hear You AT&T, and I Like It!

AT&T recently announced their 4th quarter earnings are up 62%.  I’m not surprised because my recent experience with them was quite favorable.  I’m impressed with the new AT&T.  They’ve shown me they care! Best of all, AT&T seems to understand that customers do indeed take into account the OVERALL experience of working with a company. 

I was restructuring our land-line service and the representative went out of his way to show me ways to save money and simplify our package.  When I didn’t opt-in to the recommended package, he still continued to work with me to accommodate my needs so that when the time comes and we’re ready, we’ll make the right changes for us.  It was all about me, the customer – and we all know that when we work to understand the needs of our customers we will serve them better – and retain them.   Simple, isn’t it?  That’s how to increase your sales – which is always good business.Att_logo

So, I ask you, do you think its too late to change your sales and marketing  approach to rebuild your reputation in the marketplace?  Think again.  If mega-corporations like AT&T can pull it off with a simple, customer-centric approach, then it can also work for your business and mine.  I wish I could say I had a similar experience with my cellular service.  They don’t seem to get it, but maybe they will when competitors step in and take a better approach.  Maybe that competitor will be AT@T.

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