Audience Engagement: The Content Secret of The Audience of One

Audience Engagement: The Content Secret of The Audience of One

This is Episode 73 of This Old New Business weekly business podcast with Jeff Korhan and Jerod Morris.

In this episode, we have a conversation with Jerod Morris, VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform.

He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows.

As you would expect, Jerod knows a few things about using the digital channels to build community and audience engagement. It turns out the foundation of his approach is based on the principles of direct selling.

Trust the Fundamentals of Engagement

Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, “You learn to listen, ask a question, and patiently watch and observe to then intelligently respond.”

These fundamentals of engagement work equally well online if you adopt an ‘audience of one’ mindset. Jerod says, “The only sure way to build audience engagement is to create something that elicits the response, this is for me.”

Of the many digital communities Jerod is involved with, one that is especially interesting is the Assembly Call, a podcast and post-game show and community for Indiana University basketball fans. Its success has even surprised Jerod.

Listen to the audio to get the full story about Assembly Call, The Showrunner and more. These targeted shows prove the secret to audience engagement is creating content that is so narrowly focused, it attracts its ideal audience like magic.

I’d love to hear your thoughts on the audience engagement. Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • Jerod’s top audience engagement tip is simply helping people to feel like they belong. To do that you have to understand your audience as individuals.
  • You can learn more about Jerod and his work at Rainmaker.FM, Primility, Assembly Call, or contact him personally as [email protected].
  • For the Indiana University basketball fans out there, check out Assembly Call, which is build on the Rainmaker platform.

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedInFacebook, and Google+

Owners Mindset: Getting Programmed for Customer Success

Owners Mindset: Getting Programmed for Customer Success

This is Episode 72 of This Old New Business weekly business podcast with Jeff Korhan and Chris Brogan.

In this episode, Chris Brogan and I continue the conversation we started in Episode 2 on entrepreneurship.

If you don’t know Chris Brogan, he has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books which all have been printed by these Managed Print Services.

Listen to the audio for the exclusive, first-time public announcement of details about his upcoming ninth book!

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want.

Owners Take Responsibility and Prepare

Owners Mindset: Getting Programmed for Customer Success Chris Brogan explains our core duty is to serve. That mindset can belong to the owner of a business or any of its team members that buy into the mission.

Here’s how he breaks down the owners mindset.

#1 – Take Ownership – Assume responsibility for preparing and programming your business and life.

#2 – Take Action – Make those plans actionable and execute them.

#3 – Make Content – Tells stories that connect people with how you serve.

#4 – Nurture Community – Help people do more of what they want to do.

#5 – Build a Marketplace – Deliver value that earns you the right to sell to the people you serve.

Customer success happens when people get what they want from your business. It’s not just increasing customer satisfaction, but taking responsibility for connecting, consistently communicating and nurturing relationships to build trust.

I’d love to hear your thoughts on the owners mindset. Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • Chris Brogan’s insider tip for getting programmed for success is simply being helpful. When you make that your core mission, then execution of the business or job or whatever naturally works.
  • Learn more about Chris Brogan by Googling Chris (seriously!) – he’s the second one. Or you can go to ChrisBrogan.com or learn more about his training at Owner.Media.
  • If you want his best, subscribe to Chris Brogan’s newsletter. You’ll quickly learn if he is the one to help you take your business to the next level.

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedInFacebook, and Google+

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