Here's a productivity tip that will save you time and energy. And it's so simple. Which is exactly why it works. You have a recycle bin on your laptop that you use to discard unnecessary computer files. You toss them into the recycle bin and empty it periodically. Why not do the same with your […]
Why Should I Read Your Blog
You have four seconds to answer. If you expect to translate visitors into readers, you have to appeal to their sensibilities in a matter of seconds. To do that, you have to know them well. Know Your Audience Many blogs proclaim to help everyone. That's not an audience; that's a dream! I've read blogs that […]
12 iPhone Apps for Small Business Efficiency, Learning, and Sharing
These are my favorite iPhone apps that help me as a marketer, entrepreneur, and small business owner. I have organized them by category. I hope you find a few you can use. Most of them are free. Please leave a comment to share your favorites so we can learn from your personal experience. The name […]
Using Google Alerts More Effectively
Google Alerts are an invaluable tool for monitoring your online presence or a very specific topic. The most common use of Google Alerts is staying on top of the Web presence of the most important person in our lives – ME! And on this increasingly humanized Web, that is certainly a recommended practice to […]
The Risk and Reward of Social Media
Yesterday we had a lively discussion about how to be fearless with your social media marketing, and in the process, to keep getting better every day. As most of know, the process of getting better occasionally involves some obstacles. That's the way life works, but it can be managed. I've recently been observing an example […]
Fearless Social Media Marketing
Tomorrow We'll Be Better This quote by Google co-founder Sergey Brin says it all. "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the […]
Using Video to Sell Creatively
Relationships Selling When most of us think of using video on the social networks, it is often with the vision of having that video go viral. Not that we necessarily want to be worldwide celebrities – or do we? That's exactly what can hold you back. If it happens, that's wonderful and something to celebrate. […]
Upgrading the Images on Your Blog
Where do you get those photos on your blog? This is a question that I get asked frequently. Some of them I go out and get and others I take myself and make better with a simple editing tool. Here are some practices I use that are middle-of-the-road at best, as far as technology goes, […]
How To Add a Form To Your Blog
To make it easier for everyone to work with you. Why a Form One of the benefits of a form is that you can guide prospects through a process of providing you with the information you need to help them. While you can use forms as a filtering tool, I find they are most useful […]
Social Media Lessons from College Communities
One of the basic principles of the social media platform is its use for building community. This weekend our family traveled to The Ohio State University campus with our son Zak to take a second look at their business school. There is one word I heard again and again: Community. For me, this is both […]
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