You Would Think

ESPN would create their own social media channel. The Sporting Community Last night I was half-working and half-watching the college football National Championship.  I may have fully watched the game if I had someone to share the experience with.  My thoughts drifted to my sports fanatic friends in other cities who I knew were watching […]

Read the full article

Dumb Things Business People Do

When it comes to using social media well. 1.  They Don't Do Their Research.  Much of what I have learned about making social media work for me comes from following the leaders and learning from them.  This includes Mashable, Techcrunch, Chrisbrogan, Seth Godin's Blog, and Alltop. If you are anxious to learn – go to […]

Read the full article

Can You Handle The Truth?

Then start blogging. Stretch the truth.  Why not?  It is guaranteed to attract multiple perspectives, and if you are lucky, some lively controversy, too. Don't fear the negative comments.  Embrace them as an opportunity to clarify your own position.  Go ahead, push the envelope a bit.  Cross the line.  It's o.k. You are free to […]

Read the full article

Rules Don't Apply to Me

Yes, I agree. If this statement accurately describes you, then it is safe to say that freedom frees you? You greet the blank social media status box with excitement.  You are probably also a prolific blogger. Your challenge is to use your free-wheeling mind to accomplish a purpose.   Everyone is using social media for […]

Read the full article

Do You Have a Social Media Callback?

"A girl phoned me the other day and said….. Come on over, there's nobody home.  I went over.  Nobody was home."     Rodney Dangerfield Rodney was the master of the callback.  What's a callback?  A simple word, phrase, or sound that is clearly identified with you – and only you.  And what was Rodney's callback?   […]

Read the full article

Before You Drink the Social Media Kool-Aid

Build a Great Bio that is a Clear Statement of Your Purpose:   What You Do, Who You Do it For, and How they  Benefit. Thanks to people like me who have been pounding the drum, a new segment of marketers are ready to jump head-first into the social media networks.  I encouraged exactly that in […]

Read the full article

How To Make Your Blog Better

Be Memorable. How do you do that? Take Inventory Take Risks Take Action Taking Inventory Take inventory of what you do well. Mine the skills that have always worked for you.  Then show us how you do it.  Most of us underestimate what we do well.  I suggest you overestimate yourself.  Why?  What you do […]

Read the full article

How To Build a Business Legacy with Your Blog

Make it Simple, Strong, and Social. Blogging is the most powerful marketing tool available to any business marketer today – without exception.  It is the great equalizer.  Whatever you do well, it amplifies it.   And unlike your other social media networks, you own the content you create.  That is why it is also your legacy.  […]

Read the full article

A New Year of Opportunity – Once in a Blue Moon

You will only be able to greet a New Year like this one – well, once in a Blue Moon. Like me, you may never have actually understood what a Blue Moon is – other than a span of time that your mother promised you would pass until the nearly impossible would occur! Well, guess […]

Read the full article

A Social Media Channel with Unlimited Bandwidth

It’s meditation.  Stay with me and I’ll show you how. Yesterday, I made a post on how to improve and extend  your vision to accomplish more in 2010.  Near the end of that post I made a recommendation that you should consider learning meditation.  Today I will explain why.  And if you are a social […]

Read the full article