Unconventional Measures Give You An Edge

Last week I flew Hawaiian Airlines to a speaking engagement where I was informed that my regulation carry-on bag was non-conforming, but not because it was over-sized.  It didn't fit the weight limit of 25 pounds that is specific to this carrier.  While I was not a happy camper, I realized this was a brilliant […]

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Why Context is King

Because it makes your content relevant to me. Fans If you can make your message about your audience, your market, your customers – however you care to describe the target of your communications, then you have a greater chance of building fans. Fans enjoy feeling like they are collaborators with you.  They enjoy feeling that […]

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Was It Good For You

That must be the question traditional advertisers ask themselves. In many situations, I suspect the response is – huh? Real People While watching the Winter Olympics I had more than a few emotional responses.  When you see athletes ready to take the challenge and their families anxiously looking on, it is easy to feel what […]

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The Highest Use of Your Blog

multiplies your ability to better serve your market. A few days ago I was talking with a new client.   In our brief conversation regarding the social media strategy for his green industry business, he casually mentioned a specific concern that was the inspiration for my previous post on managing negative comments on the Web. […]

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Managing Negative Comments on the Web

Responding well to negative comments starts with being the first to find them. You will eventually find an unflattering comment made about you or your business. Yet, in virtually every situation those comments can be managed to create favorable outcomes. Most of them are the result of misunderstandings.  And once in a while, you run […]

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The Only Writing and Speaking Tip You Need

Trust yourself and the right words will come. We are Different, and the Same Today I had a conversation with a green industry peer about how to speed up the process of writing a good quality blog post. I had a similar conversation with my son Zak about giving his next presentation in his high […]

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The Science of Viral Messaging

Microbiology is the study of viruses – the real ones.  It can provide some insights into creating a viral message on the social media networks. Strength and Vitality When you grow a virus in the laboratory, your first have to start with a healthy sample.  This seed virus has to be strong, just as your […]

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Social Media Community Management is Easy with New TweetDeck

What's New TweetDeck allows you to do much more than navigate Twitter.  Just last week I had an audience member ask me how he can manage all of his social media communities from one application.  Here is is! This recent TweetDeck V 0.33 upgrade certainly makes this application a front runner. In addition to Twitter, […]

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Game Changers

Tony Hawk This morning I read this New York Times article about Tony Hawk, a man who transformed skateboarding into a legitimate sport.  After reading just a few paragraphs, you get the idea that success was merely the by-product of Tony's career path.  More important is that he followed the path he believed in. Sean […]

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Back-Up Your Blog

Or risk losing thousands of hours of inspiration, perspiration, and motivation. Today I deleted two blogs.  It was tough to do this because these blogs were my foray into the world of blogging.  However, both were specific to my landscape business, which I sold two years ago next week.  And while I extensively speak and […]

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