Managing Negative Comments on the Web

Responding well to negative comments starts with being the first to find them. You will eventually find an unflattering comment made about you or your business. Yet, in virtually every situation those comments can be managed to create favorable outcomes. Most of them are the result of misunderstandings.  And once in a while, you run […]

Read the full article

The Only Writing and Speaking Tip You Need

Trust yourself and the right words will come. We are Different, and the Same Today I had a conversation with a green industry peer about how to speed up the process of writing a good quality blog post. I had a similar conversation with my son Zak about giving his next presentation in his high […]

Read the full article

The Science of Viral Messaging

Microbiology is the study of viruses – the real ones.  It can provide some insights into creating a viral message on the social media networks. Strength and Vitality When you grow a virus in the laboratory, your first have to start with a healthy sample.  This seed virus has to be strong, just as your […]

Read the full article

Social Media Community Management is Easy with New TweetDeck

What's New TweetDeck allows you to do much more than navigate Twitter.  Just last week I had an audience member ask me how he can manage all of his social media communities from one application.  Here is is! This recent TweetDeck V 0.33 upgrade certainly makes this application a front runner. In addition to Twitter, […]

Read the full article

Game Changers

Tony Hawk This morning I read this New York Times article about Tony Hawk, a man who transformed skateboarding into a legitimate sport.  After reading just a few paragraphs, you get the idea that success was merely the by-product of Tony's career path.  More important is that he followed the path he believed in. Sean […]

Read the full article

Back-Up Your Blog

Or risk losing thousands of hours of inspiration, perspiration, and motivation. Today I deleted two blogs.  It was tough to do this because these blogs were my foray into the world of blogging.  However, both were specific to my landscape business, which I sold two years ago next week.  And while I extensively speak and […]

Read the full article

What Social Media can Learn from Television

Television and social media are two mediums that share some remarkable similarities, and at least one major difference.  Looking back at the evolution of the television networks may give you some insights into where the social media networks are going, and how you can plan now for the inevitable. Free Never Lasts In the '50's […]

Read the full article

People and Business Systems

The right mix of these two ingredients is how you make social media work for your business. People People are arguably the main ingredient of any business.  This includes your customers, employees, vendors, and other partners that help you take care of those customers.  Without the right ones, it is tough to sustain a profitable […]

Read the full article

21 Reasons to Blog

1.To build a hub for your social media presence. Everyone needs a home, and your blog can be your home on the Web.  From a social media perspective this is where I live.  This is my foundation where ideas grow into something worth sharing on the other networks – and offline. To get found on […]

Read the full article

The Simplest Social Media Strategy

involves the application of two skills: Attention and Intention. Attention Are you noticing any changes in the social networks?  I am.  I'm noticing that it is very quiet on Twitter.  This may seem like an odd thing to say because the number of people using Twitter it is huge.  However, unlike when it was young, […]

Read the full article