Facebook Tips You Should Know

Here are a few Facebook tips we were talking about today that will make for some light reading on a this Friday afternoon. Facebook Uses a BFF Meter In a recent update, Facebook took the liberty of keeping the flow of your friends' news to a manageable level.  I'm not sure if its to keep […]

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Using Social Media as Your Business Laboratory

One of the most powerful uses of social media is testing new ideas, surveying your marketplace, and otherwise experimenting with new ideas to build a knowledgebase for succeeding. As a chemistry major in college, I spent more time in the lab than I care to remember. Chemistry trials and experiments take time – hours, days, […]

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Show Google Some SEO Love

Google has been on a tear.  In the last year they have: Added Google Profile Enhanced Google Local Launched Google Social Search Introduced Google Wave and Google Buzz And just this week, they have ramped up Google Apps with Google Marketplace I'm sure most people are taking a wait and see approach to much of […]

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Feng Shui Productivity from the Web

Here's a productivity tip that will save you time and energy.  And it's so simple.  Which is exactly why it works. You have a recycle bin on your laptop that you use to discard unnecessary computer files.  You toss them into the recycle bin and empty it periodically.  Why not do the same with your […]

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Why Should I Read Your Blog

You have four seconds to answer. If you expect to translate visitors into readers, you have to appeal to their sensibilities in a matter of seconds.  To do that, you have to know them well. Know Your Audience Many blogs proclaim to help everyone.  That's not an audience; that's a dream! I've read blogs that […]

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12 iPhone Apps for Small Business Efficiency, Learning, and Sharing

These are my favorite iPhone apps that help me as a marketer, entrepreneur, and small business owner.  I have organized them by category. I hope you find a few you can use.  Most of them are free.  Please leave a comment to share your favorites so we can learn from your personal experience.  The name […]

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Using Google Alerts More Effectively

  Google Alerts are an invaluable tool for monitoring your online presence or a very specific topic.  The most common use of Google Alerts is staying on top of the Web presence of the most important person in our lives – ME!  And on this increasingly humanized Web, that is certainly a recommended practice to […]

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The Risk and Reward of Social Media

Yesterday we had a lively discussion about how to be fearless with your social media marketing, and in the process, to keep getting better every day. As most of know, the process of getting better occasionally involves some obstacles.  That's the way life works, but it can be managed.  I've recently been observing an example […]

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Fearless Social Media Marketing

Tomorrow We'll Be Better This quote by Google co-founder Sergey Brin says it all. "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it.  So our feeling was that the later you tried it, the […]

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Using Video to Sell Creatively

Relationships Selling When most of us think of using video on the social networks, it is often with the vision of having that video go viral.  Not that we necessarily want to be worldwide celebrities – or do we?  That's exactly what can hold you back. If it happens, that's wonderful and something to celebrate. […]

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