What You Should Do When You Get Here

What is social media?  This is a question that I am asked to address in too many of my presentations.  It's a question that makes me want to stick a fork in my ear.  Maybe the reason is that you can easily learn the basics of this topic and any other by jumping on the […]

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Here's What You Should Blog About

What should I blog about? This is the most frequent inquiry I get from clients.  Do you know why this is such an interesting question?  Because you can blog about anything you please, notwithstanding a few guidelines that were recently laid down by the FTC.  New bloggers are like kids in the candy store with […]

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Engaging with Communities

Many of us in the United States will be reengaging with our regular business communities after nearly a week of visiting or hosting family for the Thanksgiving holiday.  This ritual will again be repeated for a number of upcoming holidays, depending upon your faith, upbringing and background, and if you travel to warmer climates during […]

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Viral Thanks-Giving: The Power of Social Media

One measure of the value of social media is how it helps our friends, and in turn helps their friends. During this Thanksgiving season it is easy to to be thankful for family, as we should.  We interact with our family members on a regular basis.  They know us  We see ourselves in them, and […]

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The New Playground – A Digital Conference Collaboration

This weekend I was very excited to wake up to a surprise in my inbox -  my advance copy of Google Wave.   I have to be honest, Google Wave doesn't make much of a first impression.  It is an uninspiring template that you have to learn to love.  Here is my suggestion on how to […]

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Writing My First Book: A Fortnight of Lessons

On this day I had promised all of you that I would have the first draft of my book completed, all 60,000 words.  While I have only 30,000 to my credit, I didn't actually get started writing until after the first week.  This became the most important lesson of this little endeavor.  It isn't that […]

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Every Great Performance Starts Back Stage

Entrepreneurs and small business owners understand that the product, the performance, the end-game – whatever you wish to call it, requires a well planned back-stage effort.  This is the one of the greatest challenges with social media marketing.  Before the audience or customer can enjoy the performance, which is the delivery of your product or […]

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Ten – A Big Day for Writing and Marketing

Over the last several months I have been coaching my son for his college entrance exams, packing up the "family truckster" to visit colleges, and generally learning a lot about the top business schools across the United States. If you have been through this process you can relate to my enthusiasm.  Like so many other […]

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Get the Shape – Book Project Day 9

Good research makes for a good book.  We all ought to know that, because good research gives you a foundation to build on.  Research should never stop, because the more you write, the more you will remember or discover ideas that you wish to incorporate into your finished product.  This is something to be careful […]

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Writing Project Day 8 – The Trend is Your Friend

When we were younger, many of us wanted to set the trend, now I'm just happy if I can recognize it.   I borrowed the expression "The Trend is Your Friend" from James Dines, the publisher of a financial newsletter known as the Dinesletter. It is one of, if not the oldest financial newsletter, dating back […]

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