Using Video to Sell Creatively

Relationships Selling When most of us think of using video on the social networks, it is often with the vision of having that video go viral.  Not that we necessarily want to be worldwide celebrities – or do we?  That's exactly what can hold you back. If it happens, that's wonderful and something to celebrate. […]

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Upgrading the Images on Your Blog

Where do you get those photos on your blog? This is a question that I get asked frequently.  Some of them I go out and get and others I take myself and make better with a simple editing tool.  Here are some practices I use that are middle-of-the-road at best, as far as technology goes, […]

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How To Add a Form To Your Blog

To make it easier for everyone to work with you. Why a Form One of the benefits of a form is that you can guide prospects through a process of providing you with the information you need to help them.  While you can use forms as a filtering tool, I find they are most useful […]

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Social Media Lessons from College Communities

One of the basic principles of the social media platform is its use for building community.  This weekend our family traveled to The Ohio State University campus with our son Zak to take a second look at their business school.  There is one word I heard again and again: Community. For me, this is both […]

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Why So Many Bloggers Quit

Because they do not understand the process.  The reason they do not understand the process is they do not trust it.  They don't trust it because they cannot see how it works.   When you cannot see, you get impatient.  And the more impatient one gets, the more you fight for control.  Before long, you stop […]

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My Favorite Social Media Action Tools

Listening may be the most valuable social media activity for your business.  However, listening is a form of learning that only matters if you then take action. In this time of information overload, you have to grab information when you see it- so that you can take action when you need to.  These are my […]

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The SEO Paradox of Blogging

Unlike traditional marketing, it's Free! Today I had a conversation with a new client that gave me some insights into why there is resistance to blogging as a means for being findable on the Web.  How Good Can It Be If It's Free Our Western society tends to associate value with a price tag.  We […]

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Why Your Marketing Needs Video

For one thing, it's so easy even a high school kid can do it. It's Happening The New York Times published this article today that shows you that video is becoming a viable communication tool for college applicants.  Why?  It only takes a $100 camcorder, a little bit of ingenuity, and a commitment to getting […]

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Get to Know the New Google

Google is Much More Than Search Google is proving again and again that they will continue to be a force on the Web.  As a small business owner, I tend to cheer for entrepreneurs and small businesses, not behemoths like Google.  However, as this Web continues to evolve, Google is proving they are very capable […]

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One Funny Customer Relationship Metric

My accountant has taken care of my tax returns for over twenty years.  During that stretch we have been through a lot together.   I did some work for him when I owned my contracting business, and he has done plenty of work for me, including successfully navigating an extensive IRS audit that involved all of […]

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