Editorial Guidelines: How to Publish Content that Builds an Audience

This is Episode 62 of This Old New Business weekly business podcast with Jeff Korhan. In this, our first 2016 episode of This Old New Business we discuss why breaking your publishing schedule is not a good thing to do, but it’s better than publishing content that does not merit the attention of your audience. In addition to […]

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Market Like an Underdog

The customer experience has fascinated me since I studied marketing in college. One might even say I’m obsessed with it. Last week I was having dinner in the hotel restaurant. When my meal was served the waiter quickly turned away. Just a moment later I noticed there was no pepper on my table like all […]

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Customer Experiences are Marketing

Marketing is more than just information that introduces products and services. Marketing is the experience of buying your products. It is also the experience of using the product. It is the experience of returning a product that does not perform as expected. To prevent that one, marketing can be helping the customer get more from […]

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2016 Trends Every Marketer Needs to Know

Instead of just noticing trends and then getting back to business as usual, let’s take action on three important practices that will impact your small business marketing in 2016. These three practices separate top-level companies from the majority that ignore them. Putting it another way, if you skip even one of the following practices your […]

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Website SEO: How to Use Analytics and Content to Improve Google Rankings

This is Episode 61 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we sit down with Andy Crestodina and discuss website SEO and how to use analytics, social media, and content marketing to improve Google rankings. Andy Crestodina is a co-founder of Orbit Media, an award-winning 38-person web design company in Chicago. […]

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Digital Productivity: How to Grow a Loyal Community

This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. Frank is the founder of a number of educational communities designed exclusively for chambers and their members, […]

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Data Visualization: How to Tell Stories with Data

This is Episode 59 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we learn about data visualization with Cole Nussbaumer Knaflic. If you want to make your presentations more powerful for a business world that is driven by data, you won’t want to miss this conversation. Cole Nussbaumer Knaflic is the author of […]

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Expert Niche: How to Build a Profitable Speaking and Consulting Business

This is Episode 58 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we learn how Steve Coscia carved out an expert niche in an industry where he previously had no previous experience. Now he is the go-to customer service expert in that industry with a jam-packed schedule of speaking and consulting events. Steve […]

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Inbound vs Content Marketing: Keeping the Dogs in The House

The distinction between inbound and content marketing is an important one because they are too often considered to be one and the same. While both disciplines are often misunderstood, the word inbound clearly describes the primary purpose of inbound marketing: Attracting leads. In other words, the focus of inbound marketing is filling the funnel. What then […]

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Magnetic Marketing: The Art of Attracting Business

This is Episode 57 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. According to Joe, “The single most powerful force for growing a business is […]

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