How to Tell Your Business Story

I’m often asked how one should go about telling their business story. There is often confusion about whether the story should be about the business and what it does, or about the customer and how they are served by the business. To show you how this works I’m going to break down and reconstruct a […]

Read the full article

Social Selling Tips: Converting Trust into Profits

This is Episode 34 of This Old New Business weekly business podcast with Jeff Korhan. Today I’d like to share my top 5 proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the foundation of social selling discussed in Episode 33. […]

Read the full article

Social Selling: Getting Buyers to Know, Like and Trust Your Business

This is Episode 33 of This Old New Business weekly business podcast with Jeff Korhan. Today we are going to talk about social selling, more specifically, using social media to sell. Some people will tell you that you cannot use social media to sell. In my opinion that is because they do not understand successful selling is not […]

Read the full article

Business Blogging: How to Build Trust and Gain Customers

This is Episode 32 of This Old New Business weekly business podcast with Jeff Korhan. Whether you yourself are business blogging or you oversee the blogging of others, you will enjoy this show. In addition to personally managing her own blog for more than a decade, Linda Dessau is also a guest blogger and a ghostblogger, meaning she […]

Read the full article

Become One With Your Ideal Audience

This is for you. That’s the voice of online content that connects with its ideal audience. It speaks from a place that says, “We think you are going to like this.” My research for presenting social media and content marketing programs at several different green industry (landscape companies) this year revealed some good news: More companies […]

Read the full article

Subscription Relationships: How to Build Sustainable Business Value

This is Episode 31 of This Old New Business weekly business podcast with Jeff Korhan. Our guest this week is John Warrillow. If you don’t know John you will want to get to know his work because it will change how you think about your business, your industry, and most important, your customer. It should not be surprising […]

Read the full article

Content Warfare: Writing a Marketing Anthem

This is Episode 30 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome Ryan Hanley back as our first repeat guest. If you have considered writing a book, you’ll be interested in learning the unique approach Ryan used to self-publish Content Warfare, his first book. There’s more. You’ll learn Ryan’s storytelling […]

Read the full article

Human Content Curation: How It Builds Your Business Brand

In addition to redesigning your original content to meet the varied needs of your audience, you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. However, a trend you should be aware of […]

Read the full article

Podcasting for Events: How to Create Valuable Content and Networking

This is Episode 29 of This Old New Business weekly business podcast with Jeff Korhan. Craig Price has been a podcaster since the days when most people couldn’t even figure out how to download a podcast to their mobile device. Now that podcasting is cool again, it’s interesting to learn how the pros have managed and evolved with their […]

Read the full article

How to Go The Distance with Your Content Marketing

Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes […]

Read the full article