Google Analytics: How to Build Better Website Traffic

This is Episode 65 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich gives us the essentials that small businesses need to use Google Analytics well to learn about the visitors interacting […]

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Make People Feel Something

The customer experience, in my opinion, is getting people to feel something appropriate for the stage of the buyers journey they are in. Curious about your business because they’ve heard good things. Excited to meet you because they like what they’ve learned from that first interaction. Patient to give you the opportunity to explain your […]

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Business Networking: The Art of Connecting, Learning and Helping

This is Episode 64 of This Old New Business weekly business podcast with Jeff Korhan. Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way. Business Networking is All About the […]

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Professional Speaker: How to Get Paid to Speak to Your Target Audience

This is Episode 63 of This Old New Business weekly business podcast with Jeff Korhan. There are thousands of live events hosted every day in search of talented speakers, with the most in-demand ones getting paid handsomely for that responsibility. If this sounds like something you have wanted to learn more about, you’ll want to listen to this […]

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Editorial Guidelines: How to Publish Content that Builds an Audience

This is Episode 62 of This Old New Business weekly business podcast with Jeff Korhan. In this, our first 2016 episode of This Old New Business we discuss why breaking your publishing schedule is not a good thing to do, but it’s better than publishing content that does not merit the attention of your audience. In addition to […]

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Market Like an Underdog

The customer experience has fascinated me since I studied marketing in college. One might even say I’m obsessed with it. Last week I was having dinner in the hotel restaurant. When my meal was served the waiter quickly turned away. Just a moment later I noticed there was no pepper on my table like all […]

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Customer Experiences are Marketing

Marketing is more than just information that introduces products and services. Marketing is the experience of buying your products. It is also the experience of using the product. It is the experience of returning a product that does not perform as expected. To prevent that one, marketing can be helping the customer get more from […]

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2016 Trends Every Marketer Needs to Know

Instead of just noticing trends and then getting back to business as usual, let’s take action on three important practices that will impact your small business marketing in 2016. These three practices separate top-level companies from the majority that ignore them. Putting it another way, if you skip even one of the following practices your […]

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Website SEO: How to Use Analytics and Content to Improve Google Rankings

This is Episode 61 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we sit down with Andy Crestodina and discuss website SEO and how to use analytics, social media, and content marketing to improve Google rankings. Andy Crestodina is a co-founder of Orbit Media, an award-winning 38-person web design company in Chicago. […]

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Digital Productivity: How to Grow a Loyal Community

This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. Frank is the founder of a number of educational communities designed exclusively for chambers and their members, […]

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