The Relationship Selling Mindset

Many years ago one of my best customers asked me an important question after we had concluded our business transaction. What’s next? He asked this question for a specific reason, and that was to help me understand how to better help him. Every business should know what should be happening next in their business. This […]

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Blog or Website: Why You Need Both

Do you track your content to better understand what drives the most traffic to your website If your site is built on the popular WordPress platform, this information is readily available using a number of plugins. It has been a while since I wrote Blog or Website: The Real Difference. Yet, that article still brings […]

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Influencer Marketing: Shine a Light That Reflects on Your Business

  Recently a friend who is skilled with social media marketing asked me for some help with an event that his non-profit hosts. While explaining this strategy to him I realized it does not have a name; now it does. It’s the title of this article. If you know your industry or niche well, you […]

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Facebook Buys WhatsApp: 3 Lessons for Your Business

WhatsApp is an instant messaging service for smartphones that has over 450 million users, and it is growing globally at a rate of one million users every day. How WhatsApp operates promises to influence Facebook as much as its mobile technology. Tweet this That has lessons that can help your business ensure its relevancy moving […]

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How to Tell Better Stories

One of the foundational skills of social media and content marketing is storytelling. Like writing, this is one of those skills that takes a lifetime to master. So, let’s not waste any time getting started with learning to tell better stories. I recently visited the Mayan ruins of Chichen Itza in the Yucatan state of […]

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Planning Paradox: How to Create Higher Value Content in Less Time

If you have struggled with planning your content marketing you are not alone. However, once you get your plan in place, you will be astounded at how you can deliver more impactful content for your community, and in less time. I’ve been there too; and that is why I’m excited to share how this is […]

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5 Writing Tips for Finishing Your Book on Time

The process of writing  is uniquely personal. Therefore, there are many idiosyncratic habits that many authors cling to. That’s not what this article is about. These are breakthrough tips that will challenge what you have believed about the writing process. I learned these tips on the way to writing my first traditionally published book, which […]

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How Consistent Content Marketing Builds Your Community

Does the media always deliver? Maybe not always, but they do tend to show up as scheduled. That’s one of the keys to building your community with content marketing. A business chooses when it is available for serving customers. Since content marketing is designed to provide value for prospective buyers with the intent of encouraging profitable customer actions, […]

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3 Steps to Building Your Content Marketing Mission Statement

As content marketing begins to go mainstream, it is now essential to make it better. Your business has a mission that clearly and succinctly defines why it exists. When you also develop a written mission statement for the content that drives engagement with your community, it will be easier to create more effective content. If […]

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Writing for The Web: 3 Important Tips

Before the web, writing a letter, an article, or even a book was straightforward. It was all about the content. These days your writing is likely to be published on the web, at least a portion of it, and that changes everything. Why Writing for the Web is Different In addition to building your audience, […]

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