Comments for Jeff Korhan

Comment on Personalization and Your Ideal Customer by Marketing Day: February 22, 2012

Marketing Day: February 22, 2012 — Wed, 22 Feb 2012 22:02:42 +0000

[...] Personalization and Your Ideal Customer, Jeff Korhan [...]

Comment on Personal vs Professional Social Media Accounts by Personalization and Your Ideal Customer

Personalization and Your Ideal Customer — Wed, 22 Feb 2012 19:06:04 +0000

[...] For more on this, consider exploring Personal vs Business Social Media Accounts. [...]

Comment on Culture is King at Zappos by Personalization and Your Ideal Customer

Personalization and Your Ideal Customer — Wed, 22 Feb 2012 19:03:48 +0000

[...] if you have never purchased a pair of shoes from Zappos, if you have experienced their legendary service you may still be a fan that would recommend them [...]

Comment on Give Up Control of Your Brand by Jeff Korhan

Jeff Korhan — Wed, 22 Feb 2012 16:27:23 +0000

Jessica – You’re welcome!

Comment on The Purity of Work and Art by Personalization and Your Ideal Customer

Personalization and Your Ideal Customer — Wed, 22 Feb 2012 00:13:25 +0000

[...] Apple and Zappos both discovered that giving personalized attention was the one thing that would differentiate their businesses by transforming their prospects and customers into raving fans. [...]

Comment on Give Up Control of Your Brand by Jessica Leilani

Jessica Leilani — Tue, 21 Feb 2012 20:20:05 +0000

I believe that retaining customers is very important for success. Thanks for the great article.

Comment on Facebook Contest Engages Small Business by Jeff Korhan

Jeff Korhan — Mon, 20 Feb 2012 21:40:23 +0000

Hard to say Steve, even for small businesses you would have to think it would be in the thousands.

Comment on Facebook Contest Engages Small Business by steve

steve — Mon, 20 Feb 2012 21:12:13 +0000

how many likes do you guys think it will take to win ?

Comment on Ask Your Customers the Tough Questions by Imitators and Redefining Expertise

Imitators and Redefining Expertise — Sun, 19 Feb 2012 16:26:16 +0000

[...] any profession, the experts know the right questions to ask. Since nobody has all of the answers, one of the best questions to ask is – “What else [...]

Comment on Imitators and Redefining Expertise by Jeff Korhan

Jeff Korhan — Sun, 19 Feb 2012 16:16:40 +0000

Brad – Yes, ironically when you focus and build a presence in a niche, that concentrated presence tends to bleed out into other niches.

Whereas, lack of focus is such a dilution that nobody notices – or cares.

Thanks for stopping by.