Social Media Wizardry – The Art of Looking Good

February 22, 2009 by Leave a Comment

Putting your face in front of your company can be intimidating. Why? Well, many people are afraid that social media will cast them in a bad light.  That's possible.  But, if you hide behind the curtain and don't give people a clear look at who you are, then they will make their own conclusions – [...]

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How to Strategically Amplify Your Message with Social Media

February 5, 2009 by Leave a Comment

You cannot hide who you are.  That has been true for the history of humanity.  Though, there are some people that like to hide.  Social media is changing that.  It does this by doing what it does best – amplifying who you really are.  Your values, personality, and actions are all magnified, amplified, and scrutinized [...]

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How to Make a Video Blog Post that Communicates

January 9, 2009 by Leave a Comment

CONNECT  You want to get your business message out in a multi-media format so that it will be both read and watched, or at the very least, listened to.  If you are lucky, you'll get all three.  You see, you have no control over the environment of your audience with online media.  They may be [...]

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How to Write for Blogs and Social Media: New Media – New Rules!

December 26, 2008 by Leave a Comment

Writing for blogs and social media is changing the time honored skill of writing.  The key to business blogging and social media marketing is simple.  You write with a purpose.   This is a skill that gets better the more you practice it.   What is your business purpose?  Naturally you want to do more of [...]

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Social Media & College Football – No Huddle Wins the Game

December 20, 2008 by Leave a Comment

My friends know how much I love college football -  not necessarily specific teams, but the game itself – the energy, innovation, and excitement of what's next.  This is exactly what I love about Social Media Marketing today.  This week I read the article in USA Today about how Heisman Trophy winner Sam Bradford and [...]

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Internet Marketing – Does it Work? Prove it!

December 12, 2008 by 2 Comments

I recently presented a program on Internet Marketing at an executive retreat in Alabama for a select group of Green Industry leaders from across the country.  These executives of mid-sized companies are  interested in results, so they asked some challenging questions.  Most of those questions can be distilled down to one:  Does this Internet Marketing [...]

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Twitter – Organic Marketing in a Global Environment

December 5, 2008 by Leave a Comment

Many of my friends, especially those in the green industry, just don’t understand Twitter.  There is hope, however, because they have at least heard about Twitter and are curious about it.  This suggests its just a matter of time until everyone starts micro-blogging with platforms like Twitter.  Outside of my circle of professional speaker and [...]

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Sustainability – This Black Box is Green

November 28, 2008 by Leave a Comment

The present state of the green trend is quickly approaching a point that is much like that of the computer revolution in the 1970's.  Computers were a thing of curiosity when they began surfacing in schools at that time.  The computer was a black box – something most of us didn't understand.  Fat decks of [...]

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Planet in Peril? The Right Way is Green

November 7, 2008 by Leave a Comment

It has been said that there are only two things people want out of life – they want to be happy and they want to be successful.  While this is a generalization, and with all due respect to Abraham Maslow,  we can agree this just about covers it.  Your definition of happiness and success are [...]

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Face-to-Face or Facebook? How to Shape Your Business Growth

November 1, 2008 by Leave a Comment

"I don't believe in that Facebook stuff.  I do business face-to-face."  That was a comment from an audience member last week in Louisville, Kentucky where I spoke to about 250 green industry professionals.  One program I presented was on blogging and social media marketing, something I'm very passionate about.  Why?  Because blogging and social media [...]

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