Marketing Systems: How to Take the Actions that Get Results

This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and […]

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Winning in The Subscription Economy

“In order to draw meaning from an example it doesn’t have to be from your world.” – Malcom Gladwell Mind Blowing Facts Amazon, Facebook, Google, and Apple have a combined market cap (total market value of outstanding shares) of approximately $1.72 trillion US Dollars. This equates to the GDP of Canada, thereby making them collectively […]

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Get Motivated: How to Turn Setbacks into Success

This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute […]

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Podcast Guest: How to Be the One that Gets Invited Back

This is Episode 66 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared […]

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Google Analytics: How to Build Better Website Traffic

This is Episode 65 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich gives us the essentials that small businesses need to use Google Analytics well to learn about the visitors interacting […]

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Make People Feel Something

The customer experience, in my opinion, is getting people to feel something appropriate for the stage of the buyers journey they are in. Curious about your business because they’ve heard good things. Excited to meet you because they like what they’ve learned from that first interaction. Patient to give you the opportunity to explain your […]

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Business Networking: The Art of Connecting, Learning and Helping

This is Episode 64 of This Old New Business weekly business podcast with Jeff Korhan. Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way. Business Networking is All About the […]

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Professional Speaker: How to Get Paid to Speak to Your Target Audience

This is Episode 63 of This Old New Business weekly business podcast with Jeff Korhan. There are thousands of live events hosted every day in search of talented speakers, with the most in-demand ones getting paid handsomely for that responsibility. If this sounds like something you have wanted to learn more about, you’ll want to listen to this […]

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Editorial Guidelines: How to Publish Content that Builds an Audience

This is Episode 62 of This Old New Business weekly business podcast with Jeff Korhan. In this, our first 2016 episode of This Old New Business we discuss why breaking your publishing schedule is not a good thing to do, but it’s better than publishing content that does not merit the attention of your audience. Maybe you could […]

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Market Like an Underdog

The customer experience has fascinated me since I studied marketing in college. One might even say I’m obsessed with it. Last week I was having dinner in the hotel restaurant. When my meal was served the waiter quickly turned away. Just a moment later I noticed there was no pepper on my table like all […]

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