This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff.
In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know.
In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency.
Today he is a radio talk show host, blogger, podcaster, and small town marketing and advertising consultant.
Create Helpful Small Town Marketing Messages
Tom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market.
He recommends using social media and the Internet to research successful small town businesses across the country. Call them up to learn as much as you can. This is a great way to make new friends, save time, and make the most of your limited marketing budget.
In the spirit of This Old New Business podcast, you’ll discover marketing messages that help buyers are both old and new. Use them to establish yourself as an expert in your field and a trusted friend in your local community.
This is how small town marketing works, and also this thing we call content marketing.
I’d love to hear your thoughts on small town marketing. Meet me over on Twitter to take the conversation further.
- Get in touch with Tom and learn more about his work at smalltownmarketing.com, which is visited by over 500,000 people each year. Also, join him live on his KMMSAM radio show streams live worldwide 11-2 pm MDT every Saturday.
- Listen as Tom interviews me about Built-In Social and social media marketing for small business.
How to subscribe to This Old New Business podcast
Help us Spread the Word
About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.