Archives for July 2015

Meditation Practice: How to Be a Better You

July 16, 2015 by

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Meditation Practice: How to Be a Better You

This is Episode 46 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode we are going to talk about a subject I am very passionate about, and that is the meditation practice and how to implement a meditation routine in your daily life. You may be wondering why meditation is being discussed on a business podcast.

The reason, in addition to the fact that many of you have asked me to share what I’ve learned as a meditation instructor for nearly 15 years, is that there are many practical benefits to meditation, including greater productivity and creativity, increased energy, and what most people are familiar with – a greater ability to manage stress.

We’ve all experienced times when it seems we are no longer running the business, but rather it is running us. That’s what happened in my early days as an entrepreneur, and that’s what led me to learning meditation and then later becoming a meditation instructor.

I’m going to share that journey, then get into the fundamentals of a meditation practice, what it is and what it isn’t, how meditation is practiced, and really how it works on a practical level.

Meditation Practice: How to Be a Better You


Jeff Korhan with Deepak Chopra, MD at Meditation Instructor Certification

I’d love to hear your thoughts on the meditation practice?  Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • Jeff Korhan trained as a meditation instructor with Deepak Chopra, MD
  • The true purpose of meditation is to discover one’s essential nature
  • Meditation is closely related to the physical practice of yoga.
  • There are only three possible experiences with a traditional meditation practice.
  • When meditation changes you for the better, your physical environment responds in kind.
  • In lieu of a personal mantra, you can use the universal So Hum mantra. More on how that practice works here.
  • Listen to the end, because there is a pretty amazing true story in the last 5 minutes.

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About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+

Make Marketing Your Art

July 13, 2015 by

Make Marketing Your Art

I just returned from my high school reunion, where I had conversations with dozens of classmates at the peak of their careers.

It was the stories of artists whose professions include writing, performing original music that were most interesting. When asked what drives them, all said it was “creating their art,” which I interpret to be personal expression through their chosen craft.

Not to take anything away from the rest of us, it occured to me the same is true for business owners and employees alike. Whether we think of it that way or not, our work is our art. To have the opportunity to practice that art, our future customers need a preview of what it is like to work with us, and that often first happens online.

Marketing is A Meaningful Audition

Effective online marketing is an audition of everything meaningful that may sway a buyer to choose your business over another. In other words, marketing today is much more than content and its promotion.

Conveying your uniqueness is not easy, because buyers have ideas about who you are and what you do based upon accumulated knowledge and life experiences that create filters and expectations.

I learned many of my classmates consider me to be a motivational speaker, probably because it’s a general category with which most people are familiar. While I do my share of keynote presentations, they are predominantly educational with an element of inspiration, but not necessarily motivational. Some people have no problem understanding this. In fact, it comes naturally and those people are very lucky. But for the other 75% of us we are out buying Explainer Videos by the dozen and that is OK too. As long as you get it.

My challenge, like yours, is to use marketing to achieve clarity. The surest way to do that is with stories that are relatable, and therefore memorable.

If you have been to a reunion of any kind, you know that stories are the means with which we communicate and relate. So, when it comes to making your marketing, get creative. Develop a strategy for telling the stories your buyers need to hear or see to understand your solutions are the right ones for them.

What are the right stories? The ones that ring true.

To achieve clarity with prospective buyers, your stories have to take a stand. Looking back, I realize my stories should have addressed the difference between the common understanding of a professional speaker as a motivator, and what I do as an educator that inspires.

How about you and your business?

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedIn, Twitter, Facebook, and Google+