Google+ Communities: Amplify Your Content In Search

This Old New Business Podcast with Jeff KorhanThis is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan.

Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses.

One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a lot of confusion as to how that works and what steps should be taken to leverage that possibility.

During our conversation, Martin Shervington shared an interesting perspective on this. He said, “Google+ isn’t just another Facebook or Twitter. This thing is different.”

It is different! This is why some people have a hard time wrapping their minds around Google+. You’ll want to listen to this episode more than once as Martin breaks it all down for us.

Our Featured Guest: Martin Shervington

Google+ Communities: Amplify Your Content in SearchMartin Shervington is an executive coach, business consultant, and marketing psychologist whose work centers on communication, people, and technology in modern life. He splits his time between the UK and the United States working on a number of web marketing projects, with a great majority of them involving Google and Google+.

Google+ is Google

There are two aspects to Google+. One is that Google+ is a destination or identity service. This first quality is the evolution of Google+ from what was originally Google Profiles.

Make no mistake, this quality of Google+ is invaluable for amplifying your personal identity in search results. Everyone should be diligent about ensuring their personal profile includes up-to-date feeds of all of the content published on the web that they author in full or part.

However, when Martin states that Google+ is Google, he is referring to much more than its ownership. The larger picture is the social layer of Google+ that runs through all the Google services, including Gmail, YouTube, Google Drive, Google Maps, Google Now, and many, many more.

Thus, given that the various Google services affect your presence online, and therefore within search, that Google+ layer that integrates all of them is indeed Google. They are one and the same.

Google+ Influences Google

Google is an interactive community ecosystem that is more than the sum of its individual sites. For example, comments on your YouTube channel extend to your Google+ profile and that of the commenter, as well as with everyone you are both connected to on Google+.

Looking at the reverse, if you share a post on Google+ and someone with greater authority then shares it again, Google will most likely rank their Google+ share higher than yours – the original source.

The collective authority of Google+ communities is effectively shared by all. Tweet this

If there is one clear takeaway from this episode, it is that Google+ communities are searchable, micro-engines that can amplify your content within search.

This Thing is Different

Since Google killed Google Authorship, there has been some speculation that Google may kill Google+ too. Martin disagrees with that speculation for the simple reason that Google+ is the next generation of Google.

Unlike Google+, Facebook and Twitter stand alone, whereas Google+ integrates with the entire Google ecosystem. Therefore, killing off Google+ would be like killing the body to eradicate a cancer. It doesn’t make any sense.

If you are new to Google+ it will take some time to get accustomed to it. However, keep in mind that with other networks, you are the user and advertisers are the true customers. Whereas, at least for now, Google+ is designed exclusively for people like you that want to build community and amplify their content in search. 

Is your business ready to learn and adapt?

Lighting Round Tips and Advice

Martins’s Top Sales or Marketing Advice – Build relationships that allow your 100 brand evangelists to tell the world that you are amazing.

His Favorite Productivity Tip – Use Google Drive – especially if you work with an assistant and teams.

Two Quotes that Inspired Martins’s Success – “Fortune favors the bold” and “A man chasing two rabbits catches neither.”

Key Take-Aways

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About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

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Comments

  1. Another great episode Jeff. I really need to get proactive with Google+

    • Thanks for kind words Sheila – Looking at the G+ plus ones sure does speak to the power of G+ for building an engaged community.

      I need to make a better commitment to G+ myself, and YouTube too for that matter!

      Well, Martin sure gave us plenty of reasons for doing so. It didn’t make it to the show notes but it’s clear having G+ business profile is now essential.

      I’ll look you up on G+!

  2. Hey there! I’ve been reading your weblog for some time
    now and finally got the courage to go ahead and give you a shout out from Porter Tx!
    Just wanted to say keep up the great job!

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  1. […] give you an example of how this works, take a look at the social shares on this podcast interview with Google+ expert Martin Shervington. Martin focuses on one network – Google+. Those 200+ […]

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