This is the official launch of our new weekly podcast show: This Old New Business.
I know, it’s a curious title.
Until you get to know the show better, just think of it as the serious podcast with the funny name!
The title of the show may at first appear to be a contradiction, when in fact it’s a reflection of a prevailing shift in the marketplace. The line between old and new and what’s relevant in business is blurring, and you’ll discover our guest experts enjoy bringing some clarity to the equation.
We hope you join us every join.
About The Show
This Old NEW Business is a weekly podcast show featuring sales and marketing like John Jantsch, Chris Brogan, and Jill Konrath sharing how businesses are successfully taking old practices for building profits, and making them new again – by adapting to a digital, social, and global environment.
Many of us have to some extent resisted this transition, but we now of course realize
Our guests will be sharing inspiring stories and case studies from their experience working with real companies that have successfully made the transition to what works in business today.
To download and listen to them more quickly, head over to iTunes or Stitcher. If you search for it instead, you’ll find This Old New Business with Jeff Korhan under the Business category. Come back to JeffKorhan.com/podcasts for the show notes. That’s where you’ll find links to everything mentioned in the show.
Once we settle into a rhythm, the show will publish every Friday morning (North America time). However, to get things off to a running start we are publishing two episodes this week, with the third and fourth close behind next week.
We Are Having a Contest!
Let’s have some fun with this.
To show our appreciation for you helping us get the word out, I’ll give away 12 signed copies of my book Built-In Social: Essential Social Marketing Practices for Every Small Business. This is a hard copy book that will be shipped, so I’ll have to limit the winners to the United States and Canada.
For my international friends only, I’ve got a complimentary 30-minute consultation with me via Skype.
You choose the topic. You will have to speak English of course. If your bandwidth is low or you are challenged with the English language, we can confine it to a Skype text chat.
Here’s all you have to do.
- Head over to iTunes
- Download and listen to the show
- Leave a rating and review on iTunes
- Email me a screenshot of your review at firstname.lastname@example.org
I’ll leave the contest open through 6:00 PM August 15th, Chicago time.
Regular readers know this podcast has been in the planning for some time now. I’d like to thank Mike Stelzner for first planting the idea when I was a guest on his Social Media Marketing Podcast. Thanks also to John Lee Dumas for inspiring me to ignite at his daily Entrepreneur on Fire Podcast, but more importantly for the step-by-step guidance available his Podcast Paradise member community. Finally, thanks to Craig Price, host of the The Reality Check Podcast for invaluable last minute help to bring it all home.
Just as these friends have graciously shared their expertise and experience to help me move my business to the next level, This Old New Business with Jeff Korhan promises to do the same for you. Our upcoming special guests are leading experts on Facebook, Google+, content marketing, local small business, SEO, and more.
One more thing: To get timely updates to your email inbox, please subscribe here.
How To Listen and Subscribe to Podcasts on iTunes and Stitcher
Since launching my podcast I’ve learned that podcasting is new to a lot of people. So, I’ve put together a video tutorial that will show you how to listen and subscribe to podcasts on iTunes and Stitcher using your computer or mobile device. And while there, how to leave a rating or review, as well as why those reviews are so helpful for those of us trying to spread the word.
About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley)