Sometimes you have a gut feeling about business trends. We’ll see in in a few months if my hunch about Quora blogs is well founded.
Here at JeffKorhan.com my practice is sharing high quality articles that often require extensive research and study – and a considerable investment in time.
I’ve often wondered if I should change the format to share ideas more frequently.
My Quora Blogging Experiment
Marketing legend Seth Godin has been sharing concise nuggets of wisdom at his blog for over a decade. It’s a practice I have long admired – and now I’m giving it a try over at my new small business marketing blog at Quora.
What is Quora?
In their own words, “Quora aims to be the easiest place to write new content and share content from the web. It organizes people and their interests so you can find, collect, and share the information that is most valuable to you.”
More specifically, Quora is organized around questions and answers.
What do you want to know? Post a question and get answers from the Quora community.
Quora recently launched a new format to extend this to what most people are familiar – blogging. So, if you have the expertise for providing valid solutions to the problems others are interested in, this is a nice opportunity for sharing.
My experimental blog at Quora is designed to share concise small business marketing tips and advice that can be readily implemented. They are mostly derived from my experiences with small businesses like yours.
Will you join us?
Great Content Drives Social Engagement
If you are not blogging, and let’s be honest – that includes most small businesses – why not go over to Quora and set up your own blog in a matter of minutes?
For one thing, you’ll have a ready-made audience.
This makes Quora ideal for those that have not yet built their blog platform.
For the rest of us, Quora is a great place to extend our reach into new communities. Within 12 hours of my first post I already have my first thoughtful comment?
As I said, I have a hunch about this.
You don’t have any ads getting in the way – and the content sharing and interaction is good for your business SEO. Plus, you’ll get better at focusing on what matters most to your customers.
Are you with me?
Jeff is also the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – Released April 15, 2013 (Wiley)