One of the reasons many businesses do not create and publish online content to serve their communities is the assumption it has already been done.
This false assumption ignores the fact that most problems are chronic and original perspectives are the only way to slowly break them down to develop sustainable solutions.
There are 3 ways online content marketing will make every small business better.
#1 – Everyone Makes a Unique Contribution
Nearly everyone believes their work makes a unique contribution to this world. In some way they lead their field, even if that means doing one subtle, little thing that nobody else can do.
Does this describe you?
If so, then your perspective is relevant – one that both your community and the search engines that serve them want to know more about. In many situations, they desperately want to know what you know.
You owe it to your community and yourself to share what you know. Your reward will be enhanced authority as a recognized expert for what you do, and they will be one step closer to a viable solution.
#2 – Every Successful Business is Unique
Everyone knows the business success is about differentiation. Nobody would ever start a business just to match what their competitors are doing.
There is always at least one point of differentiation that that makes every business unique, whether that is real or imagined. Content marketing will help you go bring that differentiation out into the market placed where it can be validated or refuted.
If you discover your differentiation is imagined, then its better to know so you can get busy creating a better one.
To accomplish that just go back up to #1 to discover and start from the beginning.
Content marketing cuts through the clutter and amplifies the truth.
Consider this an ongoing process of testing your ideas. Isn’t it better to test before betting the farm on them?
#3 – Every Market and its Customers Are Unique
Different people will naturally be attracted to different solutions.
For example, when it comes to physical ailments, some people seek out prescription medicines, others will experiment with over the counter drugs, and still others will favor alternative or natural treatments.
In a similar way, your customers choose you and your business for very specific reasons. Those reasons make them your customer.
This is precisely why there is a need for online content from each and every business in the universe.
It you start a dialogue with your customers, over time it naturally leads to better solutions for them. The solutions will change and so will the make-up of the community. Once again, it’s a process, one that starts with you.
Use content marketing to lead the discussion for better understanding and serving your customers.
It makes you a better business.
Isn’t that what everyone wants?
How is content marketing working for your business?
Leave a comment below to share your thoughts.
Until next time, Jeff