Google for Authors Simplified

One of the best search features to come along in a while for authors of original content is Google Authorship – one that is not particulary well known outside of tech circles.


Google Authorship

About Google Authorship

This week I received an email from Google about Google Authorship that suggests they are hoping to take it mainstream. The image above is a partial snapshot of the email that shows one of the most valuable attributes of Google Authorship.

When regular folks like me write for popular sites such as Social Media Examiner, our content mostly benefits the site. This is fair because they have earned their authority by consistently providing quality content, and that earned platform is why the content achieves massive reach.

Now, however, Google is sharing some of the SEO love by attributing the original content to its author, provided he or she has a Google+ account and has inserted the appropriate authorship code to help Google provide that attribution.

That is very cool for authors and it too is fair. By giving both the platform and the author credit, Google is encouraging the creation of more quality content. This benefits Google’s users, which is all of us who search the web. Everybody wins.

Are you ready to get credit for your original work?  Follow this link to learn more about Google Authorship.


More About the Author

More About Authors

As Google authorship continues to become integrated into the fabric of Google search, you will start to see boxes like the one above adjacent to their original content.

It will provide information about the author, the number of people that have them in their Google+ circles (a possible indication of authority), and their most recently authored content.

This is just one more reason for having a solid presence on Google+. If you happen to be an author, this alone should be reason enough.

If you are not an author, you should be, one who uses their experience and expertise to provide relevant solutions for your community of prospects, customers, and influencers.

At the risk of repeating myself, be advised that Google is using Google+ as the linchpin for the majority of its services, some of which are  brand new or may not yet exist. Think about that, and whether or not now may be the time for you to get started with Google+.

Having just eclipsed 400,000 million users, Google+ is clearly going to be a game changer for authors and local businesses that want to be findable on the web.

Please know that while setting up Google Authorship is easier than ever, it still takes some patience. For one thing, it takes weeks until you will have evidence that it was installed correctly.

So, work with patience and take notes should you have to go back and try it again.

Are you using Google Authorship to be recognized for your original work?

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Comments

  1. Another good reason to be active on Google+!

  2. Jeff, great info. I have been struggling with google+ and trying to figure out where and how to play. While you keep giving me more work to do, you are doing a great job of informing me and making investment worthwhile!

  3. Wonderful post, Jeff. Thank you for all the valuable information! As Andrew said, just another reason to up our game on Google+

    • Jeff Korhan says:

      Shirley – Google is really making an effort to help specific group, e.g. entrepreneurs, authors, and they just reached out to me and some other speakers.

      I like where this is going. :)

  4. Sandi Coryell says:

    As with some of the earlier comments, I’m a laggard on google+ because I’m not sure what to do with it. This post is going to get me in the game more. Thanks for the info!

    • Jeff Korhan says:

      Sandi – In my opinion Google+ and LinkedIn are leaving Facebook in the dust.

      Both are making new strides while Facebook continues to spin its wheels.

      Before long its going to be a pretty level playing field. :)

  5. Jeff,

    This is awesome. Thanks.

    Now if I just had email addresses at some of the other places that publish my articles!

    Mellanie

    • Jeff Korhan says:

      That email address is key Mellanie, thanks for pointing that out. :)

      • I actually have a question about that email address issue. I think I already know the answer, but thought I would throw it out there anyway. I spent 5 years creating content for kaboose.com, which was sold to Disney. Disney is now moving all of that content to their family portal site, spoonful.com. The articles/projects have my name on them, but I do not have a kaboose.com nor a spoonful.com email address. Does that mean that I simply can’t use this tool for those pieces? It’s highly unlikely that Disney will provide me with a spoonful.com email address. :)

        • Jeff Korhan says:

          Amanda – Nice talking to you.

          If those articles provide a link to you at all, you simply need to associate that site with your Google+ account. That is accomplished by having the same email address associated with the about page of your site and your Google+ account.

          So, to be clear, it does not have to be the the domain of the site where your content was published.

  6. Thank you Jeff, great information as I am looking to expand my presence online this year. I will be looking into right away thx again.

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