Finding your way with social media is not a linear process. This is a key reason why many small businesses are overwhelmed with it.
To make matters even more confusing, many social media consultants, who often refer to themselves as strategists, prescribe complicated methods that keep their clients tethered to them for extended periods.
There is a better and easier way.
Dive Right In
Be honest, how did you really learn to swim? Not from the preliminary instructions, but from flailing about on one particular occasion after you jumped (or possibly were pushed) into the pool.
I was pushed. That’s when I learned that survival is a great teacher. And when I got out of that pool I felt like a man – at 8 years old. Not long after that I was competing on the swim team.
During the early days of social media there was a great deal of confusion and apprehension. So, after a period of sitting on the sidelines watching for a while, we all eventually dived right in.
What happened after that?
We fixed our mistakes.
And then developed a new plan for moving forward.
The Only Way to Learn Anything is to Do It
Regardless of the endeavor, you can plan, study, practice, and still fail. In fact, have you ever wondered why some of the most successful entrepreneurs are those that did not go to college?
Sometimes knowing too much can be a hindrance.
While I probably spent too much time in college, I succeeded in launching a green industry (landscape) business because I was ignorant of the industry practices. Had I known then what I ultimately learned – that there are significant and necessary expenditures for labor and capital equipment, I probably never would have started it.
I’m happy I made the decision one day to just dive right in.
If you are new to social media you probably already know the basics – namely, that LinkedIn, Twitter, Facebook, and Google+ are the major channels. You also know about YouTube, and probably a thing or two about blogging as well.
That’s enough for you to get started.
Get in there and make some progress and mistakes, celebrate the progress, fix the mistakes, learn from all of it, and press on.
That’s really what all of us do.
We learn by doing.
Use this site as a resource. The secondary navigation tabs have overviews of key topics with helpful links, especially the social media tab.
Other valuable resources are the respective social media channels themselves. They all have helpful resources, including tutorials and frequent notifications of updates on their blogs. You can use Google to find them.
If you need more – I have a few openings in my personalized coaching program. The monthly fee is moderate, and you get full access to me via private weekly calls, email, and more.
Together we’ll find your best strategy.
You’ll know instantly when you are ready to fly solo.
Whichever approach you choose, start by diving right in.
How did you get started with social media?
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Until next time, Jeff