The Best Social Media Strategy

Finding your way with social media is not a linear process. This is a key reason why many small businesses are overwhelmed with it.

To make matters even more confusing, many social media consultants, who often refer to themselves as strategists, prescribe complicated methods that keep their clients tethered to them for extended periods.

There is a better and easier way.

Dive Right In

Be honest, how did you really learn to swim? Not from the preliminary instructions, but from flailing about on one particular occasion after you jumped (or possibly were pushed) into the pool.

I was pushed. That’s when I learned that survival is a great teacher. And when I got out of that pool I felt like a man – at 8 years old. Not long after that I was competing on the swim team.

During the early days of social media there was a great deal of confusion and apprehension. So, after a period of sitting on the sidelines watching for a while, we all eventually dived right in.

What happened after that?

We made mistakes.

We fixed our mistakes.

And then developed a new plan for moving forward.

The Only Way to Learn Anything is to Do It

Regardless of the endeavor, you can plan, study, practice, and still fail. In fact, have you ever wondered why some of the most successful entrepreneurs are those that did not go to college?

Sometimes knowing too much can be a hindrance.

While I probably spent too much time in college, I succeeded in launching a green industry (landscape) business because I was ignorant of the industry practices. Had I known then what I ultimately learned – that there are significant and necessary expenditures for labor and capital equipment, I probably never would have started it.

I’m happy I made the decision one day to just dive right in.

If you are new to social media you probably already know the basics – namely, that LinkedIn, Twitter, Facebook, and Google+ are the major channels. You also know about YouTube, and probably a thing or two about blogging as well.

That’s enough for you to get started.

Get in there and make some progress and mistakes, celebrate the progress, fix the mistakes, learn from all of it, and press on.

That’s really what all of us do.

We learn by doing.

Use this site as a resource. The secondary navigation tabs have overviews of key topics with helpful links, especially the social media tab.

Other valuable resources are the respective social media channels themselves. They all have helpful resources, including tutorials and frequent notifications of updates on their blogs. You can use Google to find them.

If you need more – I have a few openings in my personalized coaching program. The monthly fee is moderate, and you get full access to me via private weekly calls, email, and more.

Contact me if you are interested.

Together we’ll find your best strategy.

You’ll know instantly when you are ready to fly solo.

Whichever approach you choose, start by diving right in.

How did you get started with social media?

Leave a comment below and share this with your community using any of the share buttons below – or on the little red bar at the bottom of this page.

Until next time, Jeff

Photo Credit: tungphoto
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  1. Love it. Especially the part We made mistakes. We fixed our mistakes. And then developed a new plan for moving forward.
    I’ve seen entrepreneurs in horticulture jumping in just before the season peak without having any idea as how to make it work, fail, and… give up.
    Some ask me to do it for them, but I prefer the coaching approach which lets them get the feel of it, tame it, and do it little by little, their way.
    That’s how I did it.
    Thanks for you nice insights.

    • Jeff Korhan says:

      Emmanualle – What can I say, true stories often communicate better than anything else!

      You are reminding me of when I got started in landscaping. The first season was a complete failure – zero customers, but what I learned helped me have a successful fall season that launched the business. 🙂

  2. Interesting. I like the way you look at social media. I have been that person that hired several people for me to do social media and seen in the end I drew more attention with my upkept then they did. No one is as passionate about your niche than you are. Ultimately you know how you want it to run. And it is true. You make mistakes. If I didn’t make mistakes I would thing something was wrong. Good Post.

    • Jeff Korhan says:

      Above Odds – You can indeed farm out some of the work – such as content creation.

      However, as you have surmised, the one thing you have to do yourself is the essential engagement – because nobody is going to be able to do that as well as you can.

      Content attracts and leads to social engagement. That engagement is what then leads to new business – as a result of new relationships (and trust).

      Thanks for sharing your insights.