1. I really like your approach and your advice. It’s true, social media seems to be changing the way marketing works forever.

    • Jeff Korhan says:

      Andre – The last five years or so are significantly changed from when I got started in the ’80’s. Everything is much looser – and easier.

      It’s all about just helping people get what they want!

  2. Very interesting- we just had someone call us yesterday about one of our online retail websites to ask if we were “real”. I guess they didn’t see the video on the about us page. But there is concern if the site has “real” people working for it. We did receive an order. They must have realized answering the phone on a Sunday we are for real.

    • Jeff Korhan says:

      Lisa – That is a great story!

      You really have to be in the small business trenches to appreciate how cool that is. Congratulations. 🙂

  3. Agree that people talk to people which in some ways makes it difficult for a business page to be engaging, but it also eases the burden of that kind of conversation that can possibly get you in the weeds… Being a brand/business you can just stand up and then ‘like’ what people say rather than talk to them

    • Jeff Korhan says:

      Mike – I see your point. So, for those who cannot or will not make the effort, better to just be a brand and lighten the responsibility.

  4. Mixing our personal accounts with business accounts is not a good idea indeed but it is the only way to achieve certain amounts of goals in less time. Please keep one thing in mind if you are managing clients business than please avoid my approach of mixing personal social media account with business account because more than 90% persons are delivering service to different clients at the same time so it difficult to use same account for different business.

  5. I just forwarded this article to a few clients who think I should be putting on more “sales info” on their social marketing sites…..don’t understand when I talk about issues or happenings of the day in the community…..

    • Jeff Korhan says:

      Nancy – This article was actually inspired by a full day consultation with a new client. I later shared this with them as we continue our work – and I’m pleased that we are now finding our way. 🙂

      Get the mindset right and everything else eventually falls into place!

  6. So you suggest having a business account where you can create ads, custom ad tabs, then like it from your personal account. And communicate with friends and customers using the personal account? I guess what I am asking is for an average day scenario for a business owner that wants to advertise and put their brand out there while unseeing your suggested method.

    Just an example please.

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  2. […] about lately and I’ve been trying to find out different points of view on this. To me, person to person interaction appears to be the better option – intuitively at least. Yet the actions of many companies […]

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