When people encounter situations and circumstances that are complex – and open to interpretation, their only saviors are clarity and simplicity.
That’s the role of content marketing.
Consumers today are looking for answers – solutions that solve their problems without compromise.
Imagine that you are responsible for a project that requires fastening pieces of lumber together.
This particular project is an important one, so you have hired an attorney to describe the operation in detail for your contractor to ensure they use the appropriate materials and tools – nails and a hammer.
Imagine you are also responsible for securing the materials.
You have little knowledge of carpentry or trade skills, so following the explicit instructions of your attorney, you venture to your local hardware store to secure the necessary “inter-fibrous friction fasteners.”
After a somewhat awkward discussion with an experienced and patient representative, he exclaims his understanding, “Ah, you are looking for nails!”
The cardinal rule of content marketing is this: Create messaging that is clear, tight, and rich with details that resonate with your audience.
Communicating with clarity is a skill that successful content marketers share.
They use simple language that resonates with their audience – and nothing more.
Using the language of your audience not only effectively communicates your message for them – but also for the search engines.
This naturally attracts more attention to your solutions, and effectively grows your audience.
In an environment where people are overloaded with information, they will will seek out what easily and quickly leads them where they want to go.
Your future customers want and demand simplicity and clarity.
When you can accomplish that – you have nailed it.
Otherwise, you are screwed.
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Until tomorrow, Jeff