Your Content Marketing Store

Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues?

When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group.

It just so happens that the intersection of those thoughts gave birth to an idea that can help all of us better conceptualize how to make our content marketing work.

Imagine Your Store

In a traditional brick and mortar store you have items for sale. Depending upon a number of factors, there could be a wide or narrow range of products (and services) in your store – along with variable pricing associated with the respective items.

Regardless of whether your business has a physical store or not, you now have a mental picture of what you provide to your market that generates revenue for your business.

Hold that thought.

Now Imagine Your Content Marketing Store

Now imagine a store that is much larger – even ten times larger. This is to allow room for all of the free educational content that earns the trust of those that are not yet ready to buy.

You want your shelves full of valuable (and FREE) information that solves problems for your ideal prospects. This brings them back to your store time and again, thereby increasing the opportunities for ultimately your selling products and services for a profit.

Why are so many retailers offering free Wi-Fi without obligation to make a purchase?

You get the idea.

Plan Your Profitable Offers Like a Kid

Do you remember when you were a kid how you carefully planned and arranged all of the details before asking your parents for a big favor – one that required them to make an investment in YOU?

You may now realize the methods you were using were a form of content marketing. You were solving problems for your ideal client – your parents.

You cleaned your room. You helped your brothers and sisters. You even offered to do special work for FREE.

Then, when the time and place were just right – you made the big offer to get a return on your investment in THEM. You even cross marketed – using one satisfied customer to win another one over.

Yep, you were born for this. You are a master content marketer – and you didn’t even realize it!

Does this give you a better mental picture for using content marketing to grow your business?

Leave a comment below or share this with your community on with any of the share buttons below – or on the little red bar at the bottom of this page.  

Until tomorrow,  Jeff

Photo Credit: Ambro
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  1. Your parent analogy is brilliant! Probably one of the best ways to explain content marketing I’ve seen in a long time. I have a meeting today to speak to a mail order company about their content marketing and you can bet I will use this example! Thanks

    • Jeff Korhan says:

      Thanks Jon-Mikel – What can I say, sometimes you start writing and good things happen.

      Have a great meeting!