Chase Bank has earned my business because they understand that being successful in business today means you have to understand and adapt to the changes that technology and social media are having on the business environment.
Business Relationships Matter – Big Time
I had a great relationship with my former banker for many years. My relationship with Paul made my banking more than just a bunch of transactions. It was personal. However, after a national bank bought out his regional bank he had to leave, and wisely so because his office has been vacant ever since.
Social media is a phenomenon because people are hungry for relationships. After years of frustration, I now have a relationship with Ryan Flynn at Chase here in Naperville, IL. What does he do that is so special? Simple things like responding to phone calls and email. Imagine that.
Technology Enhances the Bottom Line
When I opened my accounts Ryan and I had a nice chat about social media. He turned me on to Square – the free iPhone app that enables anyone to accept credit card transactions on their mobile device. I had previously heard of it, but never took the time to check it out. I’m glad I did because it has saved me both money and time.
Speaking of saving time, one of my favorite reasons for banking with Chase is that I can use my iPhone to deposit a check. All I have to do is enter the amount and scan the front and back. That saves time and fuel, which means you get the full value from that check. Beautiful.
If you are an entrepreneur or small business, you wear many hats and need to keep your life simple. With Chase online banking you get one user interface for all of your accounts – business, personal, and credit cards. It’s simple. I would be willing to bet that they designed it with the customer in mind, which you know is not necessarily a common business practice.
Build Your Business Around Social
Are you building your business around your customers or what works best for you? While this may seem to be a silly question, we all know that some business practices absolutely boggle the mind. Many companies just don’t get it.
Another handy feature with Chase banking is receiving push notifications (not email) that let me know my balances are in order. They give me peace of mind – instead of a $35 surprise. Hmm.. If you happen to be a technology geek (I’m not), you will be astounded at the breadth of notices you can set up for your Chase accounts.
Over the last few years the economy has taken a toll on most industries, but it was especially brutal to those that we love to hate, with financial institutions being prominently represented in that mix. Why? Dial one for this, four for that, and if your choice wasn’t mentioned – go back to the main menu. Ugh!
This is why its interesting that two companies that have respected and even embraced social media and its influences on personalization - Ford Motor and Chase, have nicely navigated those choppy waters.
Don’t you think this is a good indication that you should be building your business around social?
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Enjoy your weekend, Jeff