Typepad vs WordPress – Pros and Cons

One advantage of having a unique domain for your blog is you can export your entire blog from WordPress Optimisation to TypePad or vice-versa.  Even if you are loyal to one platform, you never know with mergers and such if there will be a desire to make a change down the road.  So, do this.  You will thank yourself some day – that much I can guarantee you.

The aforementioned words were pulled from a popular post I wrote over a year ago entitled TypePad vs WordPress – Own Your Blog.  Little did I know that that about six months later Six Apart, the parent company of TypePad would be sold to VideoEgg – creating a new organization known as Say Media.

I had the feeling right then that it might be time for a change, but I elected to keep an open mind.

I enjoyed many productive years blogging on the Typepad platform and remained loyal for specific reasons. Let’s take a look at those first, and then I’ll explain why I moved to WordPress last week – and how I pulled off the move without a hitch.

5 Advantages to Blogging on TypePad

1. Simplicity – The primary advantage TypePad offers over WordPress is that it is easy to establish a blog to which you can map over your domain and own your content. It’s practically a matter of pushing a few buttons.

2. Customer Service – If ever need help with your blog you always have access to the step-by-step tutorials in the searchable Typepad knowledgebase. Additionally, you can also open a help ticket and you will get a personal response from TypePad within 24 hours.

This may be one of the best reasons to blog at TypePad.  It’s an invaluable service if you are challenged with technology – and one of the key reasons I stayed there as long as I did.

At WordPress you go to the community forums for answers, where unfortunately it may be some time before you get a response. I have observed the frustration of bloggers searching for a week or more to resolve their issues.

3. Own Your Content – Both TypePad and WordPress allow you to link your blog to a unique url that you own. This enables you to migrate from one platform to another while preserving all of those permalinks that are forever your source of traffic.

If you skip this essential step when building your blog, you become what has been described a digital sharecropper – one who builds traffic for the owner of the platform, not for you and your brand.  Indeed, this is the focus of Say Media – which I learned while personally meeting with them here in Chicago.

4. Community – The community at TypePad is much smaller than that of WordPress, and smaller communities tend to breed familiarity. I was very impressed a few years ago that TypePad was monitoring their brand on Twitter and reached out to me in response to my tweet.

Regrettably, most of the folks I met are now gone.

5. Security – Because Typepad hosts your content, it is to their benefit to protect it both for you and them. I’ll admit that in five years on Typepad I never experienced any downtime – and they also did a great job of managing comment spamming.

5 Advantages to Blogging on WordPress

1. Flexibility – The simplicity of Typepad inherently limits your ability to customize and adapt.  You rely on Typepad to do this, and while I was on board, they managed to do this well.  In fact, they actually integrated the Facebook Like button 3 months before WordPress – and that greatly helped to grow my community.

However, this means that when new developments come along they are forced to pick and choose. Those choices may not be the right ones for you, because they have to serve the majority.

This is one of my primary reasons for my switching to WordPress, and what I meant when I said in my first post here on WordPress that I needed to get on a faster horse. Technology is changing so quickly that you really have to be ready to run or you may get run over.

2. Functionality – There are thousands of developers creating countless WordPress plugins – pieces of software that enable you to accomplish just about anything with your blog.  Some of them can be problematic, so you have to ask around and choose carefully.

Two that I chose are the Hello Bar that drops down to encourage newsletter subscriptions, and the Wibya Bar that sits at the bottom of the page to encourage sharing.

Another advantage to WordPress is the ability to choose from themes that provide the capability to design your blog to look exactly like a typical website, while also giving you the freedom to easily make updates.  After a great deal of study, I chose the Genesis framework for its security, deep SEO capabilities, and its attractive themes.

3. Own Your Content – The process for owning your blog at WordPress is both the same and different from how it works at TypePad.  TypePad hosts your blog on their servers and you map your domain over your TypePad domain.

With WordPress.org you arrange your own hosting.  Not wanting to take any risks with this vital step, I hired John Hawkins at 9Seeds to do this for me, who also helped me find reliable hosting at InMotion Hosting for a very reasonable cost.

4. Community – What can I say, WordPress is where the cool kids hang out. WordPress is much like Apple – it’s the choice of afficianados that always want to be on the cutting edge.

Just remember that most of these aficionados are skilled with technology.  If that does not describe you, than you will need someone to help you get everything set up – which you will most likely have to pay for.

5. Security – One of the shortcomings of TypePad is that you cannot download and back-up all of your content – not as a bonafide mirror copy.  To be perfectly honest, the back-up feature at Typepad is pretty much useless.

Like everything else on Typepad it’s easy to use, but worthless from the standpoint that your content is stripped of titles, photos, video, and just about everything else that contributes to its value.

I was very fortunate to discover Alec Kinnear and his team at Foliovision.  They have a great deal of experience migrating blogs from Typepad to WordPress – and they also specialize in SEO.

When you have blogged for years and have thousands of articles, categories, and comments that have been indexed by Google and other search engines, you absolutely want to keep that intact.  Foliovision made that happen.

Additionally, Alec helped me use a WordPress plugin to back-up my content should anything go wrong with my hosting service.  Since the hosting service is doing their back-ups too, doing my own gives me that much more confidence.

There is No Right or Wrong

The choice between Typepad and WordPress depends upon your personal situation. I’m hopeful that this information will help you to make the best choice for you.

Are you blogging?

If not, here is a article I wrote on how to start a blog that covers just about everything.

If you are already blogging, here’s one on 5 ways to make your blog posts outstanding.

What do you think?  Which platform is right for you and your blog?

About the Author:  Jeff Korhan, MBA, helps mainstream small businesses create exceptional customer experiences that accelerate business growth. Get more from Jeff on LinkedInTwitter and Google+.

Jeff is also the author of Built-In Social: Essential Social Marketing Practices for Every Small Business – (Wiley 2013)

Photo Credit: Phil Oakley
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  1. Hi Jeff,

    For me it’s the CMS aspect of WP that counts and also tools such as Thesis Themes which make SEO etc so easy.


    • Jeff Korhan says:

      A big yes on the CMS Ivan. WP is not only ore flexible but more robust as well. It took me a while to learn but now I’m getting that time back. 🙂


  2. Thanks so much for the kind words Jeff about our Typepad to WordPress service. It was great working with you too! I started on Typepad way back in the day myself for many of the reasons you mention.

    My own experience is that the customer support was only willing to help with the most basic issues and what started as a world leading platform only went backwards with time.

    What we recommend at Foliovision is to start on WordPress.com for free (to see if you have a taste for weblog writing and regular posting) but on your own domain (your own domain only costs $15/year).

    Moving from WordPress.com to self-hosted WordPress is a lot easier than the Typepad to WordPress migration.

    We have a detailed T2WP guide for the DIYers. Migrating is still harder work than it needs be so we are standing by to provide a turnkey service for established sites who cannnot and should not afford to take any risks with Google rankings and traffic.

    We’ve met so many great people doing Typepad to WordPress conversions that I’ve forgiven SixApart for trapping me in Typepad for years.

    Thanks for being part of Foliovision, Jeff!

    • Jeff Korhan says:

      It was a pleasure working with you and your team Alec. And I’m really beginning to feel comfortable here in my new home – learning all the new gadgets and such.

      I’ve still got plenty of work to do, but the heavy lifting is done!


    • Jeff Korhan says:

      Well said Alec – I didn’t realize I was not reading the full length of your comment when I was in my dashboard.

      One thing that I’m really enjoying with WordPress is the speed of the load times. I lost more than a few posts on TypePad because my browser timed-out before my content was saved.

  3. Hey Jeff…. so, you needed to hire two outfits to make the move to Wordprss work for you… And you had to spend how many hours researching and making sure that the switch was the best move for you? For me, the question is how many hours does that take me away from the central point of my blog in the first place? I have several friends who use WordPress, and it does seem like a great product… but for me, Typepad allows me the least amount of fuss for investment of time…and money. There’s no doubt that WP offers a lot of options, and the community is indeed huge….even though it’s my sense that they are first and foremost terrific blog platform geeks, who relish in just that, aps, code and the like. Me, I’ll stick with the writing, press a button to backup my stuff to my own harddrive (and backup again) and not worry about my content being on either my system, or, another host company… and with the expense of that as well. I’ll miss seeing you on the Typepad interface. Love your articles… whatever the platform!

    • Hi Kevin,

      I hear what you are saying. That’s why I started with Typepad too. But there are two issues with Typepad which make it difficult to recommend to a new blogger.

      1. It’s difficult to migrate away without damage to your site and loss of permalinks (if it were easy, then there would be no reason not to start a site on Typepad).
      2. If you go beyond simple weblog writing, Typepad has real limitations in terms of handling of images and SEO and ecommerce functionality.

      But I certainly hear you about the hassle of maintaining a website. All things considered, for an important site, self-hosted WordPress gives you a lot more power.

      For “just blogging”, WordPress.com has many advantages over Typepad and few disadvantages (there’s the odd site with some commercialisation but few advanced features which would actually still fit Typepad but not fit WordPress.com). The big advantage of WordPress.com is the jump up to self-hosted when the time comes is easy and inexpensive.

      Keep in mind that Jeff’s site is stronger and better now after the move. We do a lot of internal carpentry and cleaning when we do our T2WP moves so our clients don’t just get the same old site back on a different platform. They get a supercharged, totally clean site with vastly enhanced SEO with no broken links or broken images or borky javascript (we switch TP image popups to Lightbox for instance).

      Just the thorough site cleaning is probably worth about half of our fee on its own for a larger site.

    • Jeff Korhan says:

      Thanks for the kind words Kevin.

      There are definitely pros and cons to both sites. For example, I could follow comments more easily on TypePad – so excuse me for taking a day to get back to you.

      Alec makes some good points – especially photos. On WP I can easily post charts that require higher definition to be legible.

      Though as you say, as long as we are communicating, I don’t really care what platform anyone uses. We all have to find the one that makes us comfortable.


      • Hi Jeff,

        You should be able to set an option in the back end for email notifications for every new comment under Settings/Discussion.

        I agree about communication, but no one should ever have their writing/permalinks held hostage on someone else’s server. Which was very much the case with Typepad and is still somewhat the case now.What made me so cross about SixApart/Typepad is that I couldn’t move away when I wanted to, despite pretty good technical skills at the time.

  4. I’ve only started about a month ago. I chose WordPress because, umm, everyone – I thought – used WordPress. I read a few articles about how user-friendly it was and all that.
    Anyways, I’m not good with technology and I realized that WordPress was complicated.

    I think, after reading your post, I’ll transfer whatever content I have to Typepad. Unless you can suggest anything else? I’m only interested in writing, with occasional photos, and getting some feedback. That’s all. No plugins or sophisticated technological details. Just a platform where I can write and be read, comment on others and find interesting content.

    Thank you!

    • There’s always WordPress.com for simple sites. It’s a lot easier to move a site from WordPress.com to self-hosted than to move a Typepad site into self-hosted.

      We’ve done a lot of moves in every direction.

    • Jeff Korhan says:

      Khalid – If you’ve just started you may as well re-start where you feel comfortable. I agree with Alec that WordPress.com is a good place to start if you think you may move later. Whether you choose TypePad or WordPress be sure to map your blog to a domain you own so that you can move should you desire to do so. I never imagined I’d leave TypePad, but the time came when I had to do so.

  5. Hi Jeff,

    Your content has been of great value to me, especially your series comparison of Typepad and WordPress.

    My outstanding question is this “really how difficult is it to actually set up and maintain a WordPress.org blog?”

    I want to have the benefit of WordPress.org to run ads and utilize the more advanced plug-ins. However, I do realize there is some level of technical savviness needed and I I’ve read all of the Pros/Cons lists and even the info on WordPress.org and honestly, the way that they explain it would scare the hell out of any “new” blogger.

    I’ve been casually blogging on Posterous for a few years, mostly as a lifestream for my family back home, and have really enjoyed it.

    I’ve decided to forge my and create a more topic focused blog, with the hope of one day getting some real readership and hopefully be able to monetize.

    • Jeff Korhan says:

      Alisa – My personal feeling is that setting up your own WordPress.org blog takes some expertise. I’ve mentioned some folks here that I recommend that can help you.

      If your budget is really tight, you can set up a blog on wordpress.com (which is not that difficult). You’ll want to pay the $15/year for having your own unique url, and then migrate to WordPress.org when the time is right.

  6. earthichick says:

    Good day,
    I wanted to know if there is site where i can feature my own ads and have my own domain name that is not blogger, thx

    • Jeff Korhan says:

      Earthichick – See my previous comment to Alisa. You can do that on WordPress or TypePad, and you can have also use your own url on both.

      • It is my understanding that you cannot monetize a WordPress.com blog, so if you intent to use it for business purposes, you would have to choose between TypePad or WordPress self-hosted. 🙂

        • Hi Tara – That is partially correct.

          You cannot monetize a WordPress.com or TypePad blog because you are building traffic for their respective platforms.

          However, if your WordPress site is self-hosted, YES, you are building your platform – one that you own – and therefore one that you can monetize because it is YOUR digital asset.

          • Hi Tara,

            Jeff gave the right answer back in August 2011:

            If your budget is really tight, you can set up a blog on wordpress.com (which is not that difficult). You’ll want to pay the $15/year for having your own unique url, and then migrate to WordPress.org when the time is right.

            You cannot monetize a WordPress.com is a primitive way (with ads) but you can certainly publicize a thriving service business. And when you have the audience to justify monetizing via ads (no small feat), you can easily move to self-hosted. It’s a no risk way to get started (unlike Typepad which is a bear to move away from).

            Good luck!

  7. This article was very helpful to me and helped me in deciding which site to use…Thank you!

  8. Clear and concise. Anticipating a lot more like this.

  9. Great and useful post. Why did you choose WordPress over Tumblr and Blogger?


    • Jeff Korhan says:

      Scott – Very simple – You own your content on WordPress when you set up hosting to a URL that you own.


      • On typepad users can sign into their social network (fb/twitter/linkein … etc) to comment on posts (that I presume are auto posted/notified on to their fb (etc) wall). I do not see this feature on WordPress which requires a user to either provide an (unauthenticated) email or login using a wordpress account.

        This seems to be a big disadvantage as it then prevents viral transmission of the post to social media sites and relies heavily on users to “push” it instead.

        TypePad provides for user authentication using almost all social networks.

        Or did I miss it on WordPress??

        • Jeff Korhan says:

          VK – That feature does indeed work when the blog is within the TypePad network of blogs.

          I have every reason to believe the same is possible with WP – especially when the site is on WordPress.com.

          I’m involved in a beta private community on a self-hosted WP blog and they are using a similar feature. I just don’t know how to do that.

          The thing with WP is there is almost always a plug-in that will accomplish whatever you wish to do. It’s only a matter of finding it and validating its reliability.

          One final note is many of us prefer to to push because it allows for customization. I use a variety of features such as Ping.fm and the ShareThis buttons to accomplish that.

  10. Thanks for the great tips as usual Jeff. I have been contemplating a switch for quite some time now, and I am going to do it. I have reached out to your recommended providers, and that will save me a whole lot of time and energy so I can focus on what I do best, which is creating content. Hope you’re well!

    • Jeff Korhan says:

      Doing well Sean – thanks. I know John is stacked up, but it will be worth the wait. Alec and his team have the migration process wired, so that should go smoothly. You’ll be glad you made the switch – much easier to build and sustain traffic. Looking forward to visiting your new site!

      • Thanks Jeff. John and I connected, and will be speaking next week. How did you handle the migration combined with the design? In other words, did the three vendors work with each other (hosting, design, and migration)? If I hire John to do the design, and Alec to do the migration, ideally, I’d like to just tell someone “here is what I want…GO” and then voila, I have a new wordpress site with all of my content, and the hosting is ready to go.

        • Jeff Korhan says:

          Sean – You will have to be your own quarterback.

          John will be the first to admit that he cannot handle the migration.

          You can give him the lead, but Alec and his team are essential for migrating your content from Typepad.

          I have clients that had Alec and Foliovision handle everything. They have that capability and can accomplish it all well.

          One example is http://drbilldean.com. Foliovision did the migration and also built his site. He is pleased with the results – as I am with mine.

          My reason for splitting things up is I wanted to use the Genesis/Studiopress framework – which is one of John’s areas of expertise.

          Both are great companies that can get you to where you want to go. It’s a personal choice.

  11. “you become what has been described a digital sharecropper – one who builds traffic for the owner of the platform, not for you and your brand.” I’m sorry,Jeff, I don”t quite understand the above statement. Will you explain further what you mean?

    • Jeff Korhan says:

      Gisele – Sure, just as a sharecropper who works the land only gets a portion of the fruits of his labor – with the majority going to the landowner, a site on platforms such as TypePad mostly builds traffic for the owner – which is TypePad.

      This is why TypePad is focusing on celebrity sites such as Steve Martin and Paris Hilton. Their celebrity power builds traffic that brings in more potential ad revenue to the platform.

      When you have a self-hosted WordPress site you own all of the traffic. And believe me, in the less than one year since I’ve been here I can tell you that traffic is much more sustainable than it was at TypePad.

  12. I knew I was over my head, now I’m just sinking. We have a blog on Blogger, and we are thinking about going over to WP, but worried I may be even more over my head there. Question: will I be able to do more w/ WP, such as adding a chat on the blog, video, or slideshow photos? We have a lot of ideas, but we are not sure how to implement them. And is there such a thing as a video where two people from two different states can combine the two videos into one? I may not be making much sense to you, and I apologize, but I am trying to learn. Thank you for your time.

  13. hola me encanta su show………

  14. This post on the pros and cons of TypePad and WordPress will help you to make the right decisions for your

  15. Jeff, in your experience how easy is it to transfer a Typepad to a new owner (best way to go about this?)

    Also best way to get in touch with you? Need to ask about hosting you mentioned above,


    • Jeff Korhan says:

      Mike – The process described here is the way I would go. I considered my move for the better part of two years before making the switch – doing plenty of research.

      Foliovision preserved all of my content, including links, images, and comments. I’m sure it is easy for them because they have done it so many times, but I can only imagine how much is really involved.

      You can reach out to me via the contact form on this site. Here’s the link: http://www.jeffkorhan.com/contact

  16. I really enjoyed reading this thread. I just wanted to add that I have 3 websites for my business and I added WordPress as my blog site to my 3rd website. I taught myself how to build websites and do my own SEO to save on overhead so I’m an amateur at this. I spend a lot of time learning SEO. It has been absolutely amazing to me how my posts come up in the search engines. My wordpress blog site does better than anything I’ve seen. I’ll post something and it shows up in Google Search either the same day or next day and sometimes on the first page for my keywords. Nothing I’ve tried does better than my WordPress site. It has really helped me to get exposure for my business. Just wanted to throw that in. This is my wordpress blog site:

  17. quality essay, thank the author for sharing this article

  18. Look like I am a bit late for the discussion. However I think WordPress will get the market. Best of luck to everyone

  19. Export between this engine is not necessary. Thanks for great article.

  20. Jeff,
    I must say thanks for taking me back to memory lane. I cut my teeth on Typepad Blog Platform many years ago. It was an excellent service. Very easy to use and simple for the person just wanting to blog. Fast forward, I am now using WordPress for all of my sites. There was a learning curve, but you can’t beat the control over the process and don’t forget the cost. I have built many sites on wordpress and love the platform immensely. It was nice reading about my first love, Typepad that initially helped me cut my teeth into the blogging sphere. I will always be grateful. However, I am even more thankful to the folks over at WordPress for creating such an easy to use platform that helps me stay in the drivers seat and maintain control over the entire process. Thanks again for the walk down memory lane.

    • Jeff Korhan says:

      Juliet – Thank you for take me back down memory lane. 🙂

      Yes, I started with Typepad in late 2006, and the ease of use was a primary reason. However, as you accurately point out WordPress can be equally user friendly after you learn it – and especially with the many plugins that are independently developed and in my experience frequently updated.

      It sure seems like a clear choice today.

  21. Hi! I went from WordPress to Typepad. I have been testing premium pro for nearly two weeks. It’s $30 while unlimited is $15 the main difference is the priority customer support. Support is why I moved in the first place. However $30 a month is a lot.Would you used unlimited or pro?

    • Jeff Korhan says:

      Support was free when I was at TypePad. Evidently things have changed. I guess it all depends on your needs and how well TypePad is meeting them at the level you have chosen.

      • Support is still free at Typepad, at least at the Pro level, which covers hosting up to 3 blogs, too, so I definitely consider it worth while. And they always answer my questions promptly.

        • Jeff Korhan says:

          That makes sense to me Gisele – The earlier commenter must have been referring to the TypePad subscription fee. Now that I think of it, the Pro plan was the one I used as well.

  22. My experience over four years was that all the support was close to incompetent. You will likely rarely need priority support. When you do get support if it’s beyond the bare basics, it will likely be that your issue is not covered by the support agreement. On the other hand, $15/month for additional support would not be much money.

    It would be curious to hear your experiences with Typepad’s support these days, ideally with specific examples.

    • Jeff Korhan says:

      Alec – Happy New Year!

      I will agree the quality of support was often spotty – but at least there was a response. As a novice back then I appreciated it, but these days there are so many other resources available.

      While the folks managing the support were quite gracious, even they were quick to admit when they didn’t always have the answers.

    • i find the support to be very good- maybe I am only asking what Alec refers to as ” basic questions” As I understand from friends with WordPress, however, I;d have to go to forums to search for answers on my own, or hire IT people as many of the do, to fix problems.

  23. I regularly use joomla to web design, I do not use wordpress never failing know wordpress Useful for SEO?Friends around me would love to use wordpress.Wordpress hope I will in the not too distant future

  24. Jeff, thank you for sharing this information.

    In February I am planning to move from using Typepad at ChristopherScottBlog.typepad.com to a self-hosted WordPress blog at ChristopherScottBlog.com.

    From what I read, most of the conversion will go okay. I might have to do some creative exporting and importing to transfer my photos and to adjust the type font on my blog posts, but that is the least of my worries.

    My main concern is if I move my 900+ blog posts from the Typepad hosted URLs (christopherscottblog.typepad.com) to my own self hosted URLs (christopherscottblog.com), will search engines derank my blog’s content because they think is is secondary posted or repurposed content?

    Maybe I should take down my Typepad blog as soon as the WordPress site is up and the blog posts have been imported correctly?

    This is my only hangup that I’m struggling with.

    Christopher S.

    PS – Please don’t interpret my links in my text as promotional, I’m just trying to give context to my question. 🙂

    • Jeff Korhan says:

      Christopher – I would trust Alec’s judgment on this (other commenter). He took care of everything for me and my traffic spiked upward once moving to WordPress.

      Now, the difference is I was on the same domain (jeffkorhan.com) – so I left my TypePad site up until my annual subscription expired about 6 mos later.

      I find that if you how a human being would respond you will usually make pretty good decisions. So, being sure to establish Google Authorship at your new location sends a signal to Google that this is indeed your original content.

      And my gut says to leave the TypePad site up for a while to try to drive the traffic over to your new site.

      Hope it works for you!

  25. Hello Christopher,

    You think that is the only hangup waiting for you. If your websites are important to your business, there are a lot of Google pitfalls in the transition.

    Good luck.

  26. I think wordpress better typepad, because it easy use

  27. yes, I like wordpress , because it easy use & very familiar for me

  28. I’ve never tried Typepad, so I can not give a conclusion, but I will try Typepad

  29. I have been using typepad and I am enjoying its advantages and services. It’s SEO friendly.

  30. You can monetize a Typepad blog, if you join at the pro level. You are also allowed to host more than one blog at the Pro level. Also, easy to switch from free Typepad to the Pro level.

    • Yes, Gisele but the problem is Typepad is awkward out of date, image mangling stork at every level. Your site is taking a 25% or more SEO hit just by being on the Typepad platform (again the not-optimized image paths, relatively slow load speeds against optimized WordPress).

      That said, if you don’t care much about the looks of your site and advanced functionality, SEO and eventual portability, Typepad is easier to manage.

      • Gosh, Alec, I have asked many people, and you are the first one who has definitively told me that my traffic would be better on Typepad rather than WordPress. I don’t get much traffic, it’s true, but the bulk of it is Google search traffic. So, it’s really your opinion that it’s worth not having the built in (and very responsive) support,that those of us who are not tech savvy or designers who understand code much, so appreciate?

        • Hi Gisele,

          A 25% hit means 25% less traffic.

          One of the happiest days in my life was when I knew I wouldn’t have to get another cut and pasted response from TypePad’s out of date knowledge base.

          • To maintain decorum, I’ve edited Alec’s spirited response, one that sadly is spot on.

            Like any other business, TypePad has limited resources. So, they give personal attention to celebrities like Steve Martin and Paris Hilton, because they bring in major traffic. The rest are left to their own means – often working with outdated fragments of information that leads nowhere.

            That was not only my experience, but was confirmed in a face-to-face conversation with a TypePad rep who is no longer with the company.

            He gave me the truth, and that is when I realized I had to move on to greener pastures.

            In regards to the 25% traffic, that is an understatement. When I migrated to WordPress my traffic rose by nearly 40% within the first six months – even though my blogging frequency had declined.

        • Gisele – I understand your concerns because I am not all that tech savvy, and that’s why I really enjoyed the TypePad support.

          What I learned is there is a massive army of WordPress helpers out there – and most do it for FREE.

          Indeed there is a learning curve, but after that you get your investment back due to the flexibility of WordPress, and the legions of WordPress aficionados that are willing to share their expertise.

          I liken it to moving to a Mac from a PC – no doubt there is initially some pain, but then you discover a whole new world that is quite liberating!

          • Okay, Jeff- to hear you say your traffic jumped by 40%, is absolutely worth it, and the kind of thing I’ve been waiting to hear. No one else has been able to tell me that.

          • Gisele – I just took a look, and it turns out I grossly misrepresented the additional traffic. I left TypePad in May of 2011, but can only find stats dating back to June 2011. Anyway, from June 2011 to March 2012 my traffic doubled – that’s a 100% gain in just 9 or 10 months!

          • Okay- obviously, 100% is definitely worth it. I have been doing everything I can to increase my traffic. If this is something which will help me accomplish my goal of more traffic, it is worth looking at very seriously.

          • Hi Gisele,

            Your friend with the Drupal to WordPress issues did not have Foliovision do his move (Jeff did have us do his move and we did some Drupal moves for TheHollywoodReporter).

            Done properly a move away from Typepad can be a net benefit. To date, Foliovision are the only company who do these moves really properly. Our nearest competitors charge three times our rates for the same service.

    • Hi Gisele – Thanks for your comment.

      The distinction is ownership.

      To be clear, TypePad owns TypePad (actually, now VideoEgg because they bought TypePad).

      AOL Media bought TechCrunch for 300+ million US dollars. So, now they own it and monetize it.

      And so on.

      Media companies own these digital properties, just as HBO, ESPN, and every self-hosted blog or website owner own their digital properties. This makes them digital assets that they can sell (if they so desire).

      While you can monetize a blog on another platform with advertising, the ownership of the earned traffic is the platform owner.

      Banner ads are dying, which even major media companies like Federated Media that have built their businesses on it readily admit.

      It pays to own the platform and have that control to pivot to new methods of monetization – which Federated is exploring to ensure their survival.

      That’s the distinction. If you can take it with you and sell it, you own it, control it, and can monetize in ways that we may not yet know.

      As Alec previously noted, and I experienced, it is not easy to take your TypePad blog with you because your content, social shares, and comments reside on TypePad.

      To be honest, I understand that. Why should they make it easy for content to leave their platform, something that Facebook knows very well – and protects for their benefit.

      It really comes down to having 100% freedom to control your destiny, especially in a world where Google gives credit to both the platform and the author – as they should.

      Given the choice, why not own it all?

      When the blog is self-hosted, you are the media company. It’s a nice place to be. 🙂

      • So (sorry, I may be dense) -are you saying that at some point in the future, they could just change all their rules and I won’t have control any longer.

        And are you saying that some changes in their ad policy my ensue that will undercut the blogs hosted at their site?

        Sorry, I am just trying to understand all of this. I realize that it will be a huge change, and probably not an easy process, if I switch. I have a friend who has a very successful blog, previously hosted on Druipal, and now on WP. While he is happy with the move, there are still things that don’t work right, he lost comments, some images,subscribers- the search function is not working correctly etc… It’s an ongoing process, trying to get it up to speed.

        Another concern of mine. My blog has never been hacked, although I know of a few friends on WP whose blogs have been. I assumed it was because of safeguards TP had built in.

  31. Thanks so much for sharing that info. It’s very useful.hihi

  32. Thanks for this information. One of the disadvantage of WordPress is that, it does not affiliate advertisement programs.

  33. very nice site good looking your site thanks for sharing information good color your site its my favorite color i enjoy this blog.

  34. Kristiina says:

    Thank you for this great comparison! It helped me a lot in deciding which one to choose. And this time, as I’m just a beginner, I go for Typepad, and maybe later update to WordPress, as it sounded like a place for more pros.


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