Many of you know that I have been blogging on the TypePad platform for more than five years – on this blog and few I have since abandoned. While I will still recommend TypePad to small businesses who are new to blogging, it is time for this blogger to get on a faster horse if he is going to accomplish some higher objectives.
For quite some time I’ve known that WordPress offered greater capabilities than TypePad and other platforms such as Tumblr. However, more features requires either more skill, more time to learn, and more money to hire someone to help you – and probably a combination of all three.
Nevertheless, the time has come – and the process for making it happen was much easier than I expected – thanks to the talented team that I had the good fortune to work with.
More Than a Move – A Sharper Focus
One of the aspects of any kind of move is it gives you the opportunity to decide what to bring with you and what to leave behind – as Bob Seger wrote and recorded … what to leave in and what to leave out.
As a content marketer, I wanted to bring every single piece of content with me – with all of the permalinks intact.
Just like WordPress, Typepad makes this possible by enabling you to forever own your blog content by mapping it to a unique url that you own – regardless of which platform it is attached to.
This is one reason why I will still recommend Typepad.
How do you move all of that content and keep the permalinks intact? I searched far and wide and can tell you there may only be a few companies on this planet that can reliably help you to get this done. Thankfully, I discovered the team at Foliovision who made this happen without a hitch – and for a very reasonable investment at that.
In addition to Alec and his Foliovision team, it was also my good fortune to work with John Hawkins at 9Seeds to design my new site on the premium Genesis framework. His patience and flexibility made designing this site more like a walk in the park than a necessary visit to the dentist.
More Relevant Content
You can still find all of my work going back nearly five years in the Archives section, but really, how useful are those categories?
I’ve come to realize that while subject matter categories are helpful, I can more effectively help you by serving up the most relevant content in the specific topic areas that my small business clients tell me are most relevant to their success.
While this is still a work in progress, that is what the bottom row of buttons on this blog will deliver. These are the specific areas that my clients and community members like you are most interested in (or should be), and consequently, where I am placing my focus moving forward.
As social media matures, it’s time for all of us to find our focus. To best help you, I’m going to concentrate on the topics most relevant to this community – those that I am also most passionate about – specifically, social media, content marketing, SEO, business trends, and other forms of online marketing.
So, for example, if you need a basic business plan, I will do my best to refer you to a trusted colleague that specializes in that.
However, if you have that in place and want to fire it up with solid online marketing and take full use of the power of new media and the general trend towards social, we should probably talk.
Thank you for being here and making the move with me.
I look forward to learning how I can help you build a more productive and profitable business. Please leave a comment to let me know how, and of course, feel free to share this with your friends.
And if you haven’t noticed, one of the cool new features of this blog is the Wibya bar (at the bottom of your screen) that makes it easy to share .
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Until tomorrow, Jeff