Business systems are a double-edged sword. Some can't live with them and some can't live without them.
Innovators will resist bureaucratic systems that inhibit their creativity.
The key to building systems for roles where innovative is essential – such as design and sales professionals, is using them to manage the administrative details that actually get in the way of creating better solutions.
For example, salespeople cannot focus on innovative solutions for their customers if they have to worry about keeping customers sufficiently aligned until they develop those solutions.
Build your sales process around holding customers accountable to your process and watch your salespeople excel at creating innovative solutions to their problems.
Implementors love to work. They enjoy seeing the fruits of their labor. So, the best thing your business can do for them is to create a process that guarantees results from their efforts.
As you can imagine, the challenge is differentiating between innovators and implementors. When I began my professional career in selling over three decades ago, the common measure for potential success was hiring a sales candidate that was a self-starter.
A self-starter is an innovator. They don't need a system – they will build the plane as they fly. That's an innovator.
The implementor, on the other hand, wants to take your plane for a ride. They enjoy the challenge of pushing the envelope – going faster and farther than those that preceded them.
One of the mantras for business success is that you need good systems. That's usually an implementor that says that. When you are creating systems for your business be sure you are clear about who you are creating them for – you or those that will be using them.
There may be a big difference, one where the new system could undermine your previous success.
Are you an innovator or an implementor?
There is no right or wrong answer, but the answer will give you clues about the type of systems you should be creating to enhance your business success.
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Until tomorrow, Jeff
Photo Credit: nyoin