This past week I participated in a green industry conference where I had the opportunity to present on a number of my favorite topics of late, which includes QR codes, social graphs and social search, and social media personalization for small business.
I was surprised to learn that QR codes are indeed one of the hot topics among garden centers, growers, and landscape contractors – as it should be. QR and 2d codes present marketing opportunities for small businesses that are only limited by their imagination.
That's right, the monetary investment is practically nil. So, don't let this one pass you by. I have published a number of articles on QR codes right here on JeffKorhan.com. Just use the Google search in the right column on this blog for QR codes.
For more, mark your calendar for February 7th to catch a comprehensive article that I wrote for Social Media Examiner, one of the top blogs for small business marketing. While you are there, check out some of my other guest posts.
In the meantime, I'd like to share a resource that I believe you are going to like. The question I was asked most frequently about QR codes at this Un-Conference hosted by the American Nursery and Landscape Association – ANLA was how to locate a reliable QR code generator.
Say no more. Meet Kerem Erkan.
Kerem Erkan is an enhanced QR code generator that allows you to create QR and other 2d codes for purposes that range from linking to Web urls, sending an email, creating a vCard or Google Map, and most recently added – creating a code that not only links to your Twitter address, but also embeds your Twitter avatar or image.
Scroll down to "New" Twitter Image Overlay at Kerem Erkan under "Select a Code Action" (see image above) to get this particular code, which is a simple as plugging in your Twitter username.
See mine above. Better yet, give it a scan and follow me on Twitter. What is my favorite scanner? For virtually every mobile device, mine is I-Nigma.
While QR codes may not yet have the customization capabilities of Microsoft's MS tags, this introduction of a QR code that also serves up your Twitter avatar gives you some idea that there is more to QR codes than just black and white encrypted digital data.
What are your thoughts?
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Until tomorrow, Jeff