To determine how often you should blog, you have to consider the three audiences you are blogging for – your fans and visitors, the search engines, and you.
Blogging for Your Fans
Your ideal readers have an appetite for what you are blogging. The determination you have to make is how often do they want to be fed. In the technology space where I often hang out, it seems there is a voracious appetite for content, with many blogs posting multiple times per day.
Many of my small business readers tell me they don’t read my blog every day, and the stats indicate that to be true. What really happens is they read multiple posts early in the week, after which it flattens off for the weekend.
This is why I blog Sunday through Thursday, and occasionally on Friday. I actually discovered that blogging on weekends decreased my fans appetite on Mondays. I guess you have to give the lions enough to keep them engaged, but not so much that they aren’t hungry the next day!
Blogging for The Search Engines
The search engines are like a bottomless garbage disposal – they never stop consuming and indexing content. And indeed, what gets indexed can just as often be garbage as it can be a gourmet serving of content. This works in favor of some bloggers that are mostly spewing out content that they have scraped from other sources on the Web.
Clearly, the more frequently you blog, the better you will rise in searches if you are carefully using the right keywords in your titles, posts, and tags, as well as cross-linking with your earlier posts. Additionally, more content on the Web encourages more inbound links to your blog, which further helps your SEO.
Blogging for You
When you blog for you, your blog begins to take on a life of its own. You begin to inhabit a space, which makes your blog something personal, and there are several benefits to that. One is that you begin to develop a unique persona that attracts fans that resonate with you and your message.
If you blog consistently, you will get better at all aspects of the writing process, and you will build efficiency with developing and fleshing out ideas, which of course makes blogging a lot more enjoyable. And as you become a better writer, you also build your communication and presentation skills.
The answer to how often you should blog lies in the balance of what is best for your fans, the search engines, and you.
If this has been useful, leave a comment to share your thoughts, or LIKE it to share it with your friends.
Enjoy your weekend – Jeff
Photo Credit: Tambako