How Blogging Enhances Your Sales Presentations

Most people probably think of blogging as writing.  Yet, after years of consistent blogging, I have come to realize that it is much more than this.  The interaction and engagement associated with blogging also make it a digital form of speaking – one that can significantly enhance your sales presentations with any size audience.

More Credible Stories

When you blog frequently you are forced to develop new perspectives for communicating your expertise. You soon begin to own your message as it becomes embedded in your consciousness in ways that are beyond memorization.  

Stories sell – and the process of blogging helps to more fully develop and express them in a clear and succinct way.  As a result, when you get in front of your customers, those hundreds of stories that you have carefully crafted seamlessly find their way into your presentations  - and at just the opportunity.

This enhances your credibility and positions you as a seasoned pro, as opposed to a novice that stumbles and stutters for ways to handle the queries and objectives of the client.

Practical Practice

When I am blogging I envision millions of diverse readers that happen to represent my targeted audience of entrepreneurs and small businesses.  Thus, the process of active blogging becomes a mini-rehearsal of segments or modules that comprise a more comprehensive presentation.  This practice is enhanced when when you interact with the "live audience members" that comment on your posts.

Have you noticed that that the interaction with one customer will often help you to give a better a presentation to the next one?  Now you have two perspectives, and the next one will refine your message for the third, and so on.  When you challenge yourself to develop new perspectives to keep your blog readers engaged, you are both helping them and the customers you have yet to serve.

Develop Your Talents

When I first started blogging, my format was a weekly video blog.  My rationale was to create one high quality blog piece, while also working on my presentation skills in front of the camera.  To be honest, I needed the practice.  Despite the fact that I still get positive comments on them, many of those videos from a few years ago are painful for me to watch.

Nevertheless, I am so glad I did that work because it dramatically helped me to improve my speaking to small business audiences.  Isn't it better to get this practice on a video you can later delete than in front of a key prospect where you'll have just one opportunity to deliver?   

Blogs are indeed credible sources of news and information. Yet, the platform is such that that minor are more easily set aside than in direct selling situations.  

Use your blog to not only help your blog community, but to make your live sales presentations more credible, more practical, and more skillfully delivered.

Writing is Speaking and Speaking is Writing

It has been said that writing is speaking and speaking is writing.  While this may be true on a theoretical level, it the human interaction that takes place within the blogging platform makes this statement valid.

With blogging and with live selling situations, there is a presentation, an audience, and most importantly, there is interaction and a relationship with them.  Expand your view of blogging and you will find it invaluable for enhancing your marketing and selling.

Yesterday I promised a post on new video technology.  There are some nuances that I am still working through, so stay tuned for that in a few days.

If this has been useful, leave a comment to share your thoughts, or LIKE it to share it with your friends.

Until tomorrow, Jeff 

Photo Credit: Sofianegron