As promised in an earlier post on Delivering Happiness, the new book by Zappos CEO Tony Hsieh, it is time to give away a free copy.
Just leave a comment and let me know what you enjoy about this blog. What have you learned that has made a difference for you and your business? That's all you need to do.
Bonus points will be considered for anyone that also "LIKES" this blog. By this I mean hitting the Facebook LIKE button in the upper right hand corner. Here is what that button looks like.
If you aren't comfortable with that, there are plenty of other buttons below for sharing.
Zappos was sold to Amazon last year for over a billion dollars, so it is by no means a small company. Yet, the message I am getting from this book is that is was successful because it was operated like a small business. That says something pretty cool about the future of small business, because Zappos has a great story to tell.
I can almost assure you that you will see your business in Tony Hsieh's story; I know I did. We all know that running a small business is not a smooth ride. There are ups and downs and highs and lows, and sometimes some agonizingly extended sideways periods. The evolution of Zappos involved all of this. The success that resulted had a lot to do with how it all was processed and applied to make the business better, especially the customer experience.
Here's the link to learn more on Delivering Happiness: A Path to Profits, Passion, and Purpose by Zappos CEO Tony Hsieh. It will be officially released on June 7th.
I Wonder What Jeff Really Wants to Know
There are no tricks here. No favors for friends. Though, I will venture to say regular readers have an edge because the question pertains to what goes on here. There is a lot that goes into designing, building, and most importantly, maintaining a blog. I'm just hoping to learn a few things that will make this blog better for you and everyone else that happens to find their way here.
So, if you are looking for some ideas for what to comment on, here you some elements to consider:
- Topics covered (or that you would like to see covered)
- Length of posts (too short, long, or just right)
- Categories emphasized (or missing)
- Lessons learned that helped you
- Techniques I Use (or should consider)
- Writing Style
- Look and Feel of the blog
- Links to other content
- Navigation tabs and pages (for example, the Best of)
- Series such as Small Business Marketing Talk vs. stand along posts
- Commenting procedure
- etc, etc, …. you choose
I'd really like to know how to make this experience better for this community. Speak your mind. You'll probably get extra credit for having the guts to do so!
In short, feel free to say anything at all.
What's the purpose of this? Engagement, sharing, and learning.
I'll leave this open for comments for a few days and then announce the winner no later than Tuesday.
BTW, anything you wish to explore here can be found with the Google Search box on the right column. It is specific to this blog.
If you operate or work in a small business and are not already subscribed to this blog, you can do so by using the email subscription or subscribing the feed to your reader. I look forward to reading your comments.